Experience

Major League Baseball Players Association

• United States
• Spectator Sports
• 1 - 100 Employee

• Licensing Manager

  • May 2021 - Present

  -Building the brand of MLB Players through strategic licensing, player-influenced product development, and robust royalty generation. -Negotiating terms and securing licenses for active MLB Players across apparel, hard goods, and digital collectibles sectors. -Successfully targeted and executed new licenses in existing category white spaces, simultaneously proactively penetrating growth markets and securing mutually beneficial contract terms that allow for speed to market and an… Show more -Building the brand of MLB Players through strategic licensing, player-influenced product development, and robust royalty generation. -Negotiating terms and securing licenses for active MLB Players across apparel, hard goods, and digital collectibles sectors. -Successfully targeted and executed new licenses in existing category white spaces, simultaneously proactively penetrating growth markets and securing mutually beneficial contract terms that allow for speed to market and an aggressive growth trajectory. -Led the category of 25 licensees through the the 2022 MLB Lockout, navigating early-year headwinds and capitalizing on baseball’s return to drive a record year for category earnings. -Oversaw year-over-year category revenue growth despite the COVID-19 pandemic’s threats to the market. -Managing a team of quality assurance and category operations coordinators to ensure proper product approvals, enforcement of trademark protection, and expedient royalty processing. -Spearheading growth into underserved women’s, youth, and lifestyle sectors through strategic licensing & marketing partnerships. -Quantitative analysis of licensees ensures proper partner positioning within the category, encouraging competition while minimizing cannibalization. -Representing MLB Players in influential industry developments, including the launch of the Nike City Connect jersey and the return of the World Baseball Classic. -Developing a roadmap for player and brand-side digital marketing initiatives (social, email, etc.) -Ambassador for MLB Players to industry events like the Licensing Expo and Sports Licensing & Tailgate Show as well as baseball events like the WBC Qualifiers and MLB Playoffs. -First former intern to rise to the level of manager in the business unit.

• Player Promotions, Consumer Products, & Operations Coordinator

  • Feb 2019 - May 2021

  - Leading the creation, revision, and approval chain of consumer products and e-commerce opportunities, generating millions in annual revenue. - Ideating, creating, and publishing exclusive content featuring up-and-coming MLB talent as well as established stars of the game. Working directly with active MLB players to amplify their personal stories while simultaneously bolstering a robust licensing program. - Overseeing the creation and day to day management of invoice processing system… Show more - Leading the creation, revision, and approval chain of consumer products and e-commerce opportunities, generating millions in annual revenue. - Ideating, creating, and publishing exclusive content featuring up-and-coming MLB talent as well as established stars of the game. Working directly with active MLB players to amplify their personal stories while simultaneously bolstering a robust licensing program. - Overseeing the creation and day to day management of invoice processing system and expense coding system that allows for deeper and more sophisticated data analysis of business expenses. -Oversaw internal auditing & financial analysis, overhaul of T&E policies, and the creation of two different digital expense report processing platforms. - Coordination and on-site planning of domestic international baseball events, including the World Baseball Classic, WBC Qualifiers, and MLB/MLBPA events in Japan, London, Mexico, and Puerto Rico. - Re-branding and re-launching institutional social presence and developing intersectional strategies for social media, content generation, and web presence. - Pursuing sponsorship and business development opportunities across social, digital, and merchandising spheres.

• Business Affairs Intern, Digital Presence and Sponsorships

  • Mar 2018 - Feb 2019

  - Oversaw growth and development of Infield Chatter, a baseball-oriented social community and app, to over 50,000 registered users. - Created and executed Infield Chatter content strategy, working with players, agents, sponsors, and production partners. - Experience in social network administration, community management, content production, digital activation planning and execution, event planning, agency relations, and licensing/sponsorship. - Ambassador, player liason, and activation… Show more - Oversaw growth and development of Infield Chatter, a baseball-oriented social community and app, to over 50,000 registered users. - Created and executed Infield Chatter content strategy, working with players, agents, sponsors, and production partners. - Experience in social network administration, community management, content production, digital activation planning and execution, event planning, agency relations, and licensing/sponsorship. - Ambassador, player liason, and activation planner at 2018 MLB All-Star Game in Washington, D.C. - Assisted in approval and development of consumer products across Digital, Trading Card, and Apparel sectors.



Great South Bay Brewery

• New York, New York

• Brand Marketing & Sales Specialist

  • Feb 2017 - Feb 2018

  -Coordinating and spearheading brand marketing and sales strategy as sole NYC-based employee. -Extensive experience with startup supplier and major-market distributor, operating at a competitive disadvantage in one of the world’s most congested beer markets. -Responsible for securing and maintaining orders for new and existing accounts. -Fostering relationships with both on-premise and off-premise trade. -Secured large-scale placements at Whole Foods and CostCo, Legends… Show more -Coordinating and spearheading brand marketing and sales strategy as sole NYC-based employee. -Extensive experience with startup supplier and major-market distributor, operating at a competitive disadvantage in one of the world’s most congested beer markets. -Responsible for securing and maintaining orders for new and existing accounts. -Fostering relationships with both on-premise and off-premise trade. -Secured large-scale placements at Whole Foods and CostCo, Legends Hospitality, Grand Central Station, and Major Food Group, among others. -Organizing for and coordinating with large-scale brewery and industry events: NYC Beer Week, NYC Craft Beer Fest, etc. Show less -Coordinating and spearheading brand marketing and sales strategy as sole NYC-based employee. -Extensive experience with startup supplier and major-market distributor, operating at a competitive disadvantage in one of the world’s most congested beer markets. -Responsible for securing and maintaining orders for new and existing accounts. -Fostering relationships with both on-premise and off-premise trade. -Secured large-scale placements at Whole Foods and CostCo, Legends… Show more -Coordinating and spearheading brand marketing and sales strategy as sole NYC-based employee. -Extensive experience with startup supplier and major-market distributor, operating at a competitive disadvantage in one of the world’s most congested beer markets. -Responsible for securing and maintaining orders for new and existing accounts. -Fostering relationships with both on-premise and off-premise trade. -Secured large-scale placements at Whole Foods and CostCo, Legends Hospitality, Grand Central Station, and Major Food Group, among others. -Organizing for and coordinating with large-scale brewery and industry events: NYC Beer Week, NYC Craft Beer Fest, etc. Show less



Edrington

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Brand Intern: Blended Whiskies, Brugal, Snow Leopard, and Innovation

  • Jul 2016 - Jan 2017

  -Program strategy, brand development, and activation planning & execution for Cutty Sark and The Famous Grouse Scotch Whiskies. -Program development, target market research, and product launch strategy for Brugal Rum. -Test Market analysis and market research for Snow Leopard Vodka. -Innovation strategy for incubating experimental pressure-aged and smoked spirits brands. -Project lead on Social 2.0 innovation project. -Oversaw internal and trade-facing brand operations… Show more -Program strategy, brand development, and activation planning & execution for Cutty Sark and The Famous Grouse Scotch Whiskies. -Program development, target market research, and product launch strategy for Brugal Rum. -Test Market analysis and market research for Snow Leopard Vodka. -Innovation strategy for incubating experimental pressure-aged and smoked spirits brands. -Project lead on Social 2.0 innovation project. -Oversaw internal and trade-facing brand operations, point-of-sale marketing and event planning/execution. -Financial analysis, brand budgeting, and outbound invoicing for domestic marketing strategy. -Extensive experience with Nielsen & IWSR market analysis tools. Show less -Program strategy, brand development, and activation planning & execution for Cutty Sark and The Famous Grouse Scotch Whiskies. -Program development, target market research, and product launch strategy for Brugal Rum. -Test Market analysis and market research for Snow Leopard Vodka. -Innovation strategy for incubating experimental pressure-aged and smoked spirits brands. -Project lead on Social 2.0 innovation project. -Oversaw internal and trade-facing brand operations… Show more -Program strategy, brand development, and activation planning & execution for Cutty Sark and The Famous Grouse Scotch Whiskies. -Program development, target market research, and product launch strategy for Brugal Rum. -Test Market analysis and market research for Snow Leopard Vodka. -Innovation strategy for incubating experimental pressure-aged and smoked spirits brands. -Project lead on Social 2.0 innovation project. -Oversaw internal and trade-facing brand operations, point-of-sale marketing and event planning/execution. -Financial analysis, brand budgeting, and outbound invoicing for domestic marketing strategy. -Extensive experience with Nielsen & IWSR market analysis tools. Show less



The Vanderbilt Melodores

• United States
• Entertainment Providers
• 1 - 100 Employee

• Business & Social Media Manager

  • Aug 2013 - May 2016

  -Responsible for negotiating contracts, booking and arranging performances, providing performance quotes, and taking care of all business inquiries for the Melodores, an internationally recognized and award-winning performance ensemble. -Head of marketing and social media; oversaw a social media campaign that has resulted in millions of organic impressions and engagements. -Partnerships with NBC-Universal, Sony, Uber, Elvis Presley's Graceland, and others. -Reigning Champions of NBC's… Show more -Responsible for negotiating contracts, booking and arranging performances, providing performance quotes, and taking care of all business inquiries for the Melodores, an internationally recognized and award-winning performance ensemble. -Head of marketing and social media; oversaw a social media campaign that has resulted in millions of organic impressions and engagements. -Partnerships with NBC-Universal, Sony, Uber, Elvis Presley's Graceland, and others. -Reigning Champions of NBC's The Sing-Off; viewing audience of 5.1 million. Show less -Responsible for negotiating contracts, booking and arranging performances, providing performance quotes, and taking care of all business inquiries for the Melodores, an internationally recognized and award-winning performance ensemble. -Head of marketing and social media; oversaw a social media campaign that has resulted in millions of organic impressions and engagements. -Partnerships with NBC-Universal, Sony, Uber, Elvis Presley's Graceland, and others. -Reigning Champions of NBC's… Show more -Responsible for negotiating contracts, booking and arranging performances, providing performance quotes, and taking care of all business inquiries for the Melodores, an internationally recognized and award-winning performance ensemble. -Head of marketing and social media; oversaw a social media campaign that has resulted in millions of organic impressions and engagements. -Partnerships with NBC-Universal, Sony, Uber, Elvis Presley's Graceland, and others. -Reigning Champions of NBC's The Sing-Off; viewing audience of 5.1 million. Show less



The Center for Gifted Studies

• Greater Nashville Area, TN

• Counselor

  • Jun 2013 - Jul 2013

  -Served as counselor and mentor to over 200 domestic and international gifted students at SCATS/VAMPY program sessions, working under Dr. Julia Roberts. -Served as counselor and mentor to over 200 domestic and international gifted students at SCATS/VAMPY program sessions, working under Dr. Julia Roberts.