Experience

Eventim España (entradas.com)

• Spain
• Entertainment Providers
• 1 - 100 Employee

• Head of Business Operation & Strategy

  • Jul 2022 - Present

• Ecommerce Operation Manager

  • Aug 2021 - Jul 2022



Deliveroo

• United Kingdom
• Internet Marketplace Platforms
• 700 & Above Employee

• EU SMB Head of New Restaurants

  • Apr 2019 - Aug 2021



Qualimetrie

• France
• Marketing Services
• 100 - 200 Employee

• Project Manager

  • Sep 2016 - Apr 2019

  Managed cold calls for Renault France car dealerships to improve the performance of commercial team and customer satisfaction. ➔ Recruited, trained and managed a team of 6. Carried out weekly personalised team follow-up to increase team’s competence. ➔ Set up campaigns. Planned development, managed team, developed scenarios, monitored KPI, conducted monthly campaign reviews and team quality. Achievements: Increased team efficiency call rate by 50% and improved team quality rate from 92% to 95%. Show less



Societe Generale

• France
• Banking
• 700 & Above Employee

• Senior Marketing & Brand Manager

  • Aug 2013 - Sep 2016

  Marketing Strategy:Defined the national marketing strategy for 2400 branches and 2 million young customers to gain market share. ➔ Produced in-depth analysis of the market, customers, competitors, consumption patterns, quantitative and qualitative studies with young target group and parents. Determined KPIs, targets and prioritization of actions steps. ➔ Led the online customer experience strategy in collaboration with the Loyalty & Digital Manager. Optimized channels, customer satisfaction and retention. Expanded database, increased revenue, and improved overall ROI across online offers and campaigns.Achievements: Boosted online conversion rate by 25%. Enhanced communication and increased sales of products and services by introducing Client’s Life Moments (birth, driving licence, exams, back-to-school season, stay abroad, etc.). Increased customers in the youth segment by 8.6%. Société Générale ranked best bank for young people.Managed growth and loyalty of market shares: ➔ Directed all advertising campaigns for youth target. Coordinated multi-channel marketing: point of sale, digital, PR, radios, social networks, social media sites, and TV. Achievement: Attained 2 CSS Design Awards.Drove “SO MUSIC” brand (loyalty program extra bank offer) with Universal Music: ➔ Directed complete brand repositioning. Created and launched streaming platform and app, meeting customer expectations. Redesigned the website, logo and all communication channels. Coordinated events with Universal Music, hosting between 200 to 2000 customers. ➔ Handled events and sponsorship of major festivals in France.Achievements: Increased customers by 52%, up to 230, 000 in 2 years. Reached more than 100,000 customers since launching of app. Show less

• Business Marketing Manager

  • Jun 2011 - Aug 2013

  Operational & Trade Marketing: ➔ Developed, supervised and optimized strategic partnerships with prestigious schools and businesses. Reached goals, attracting 4500 prospects per year. ➔ Coordinated 2 career events for young people, overseeing 50 bank representatives. Led business prospecting, communication plan, and logistics.Achievements: Established more than 60 partnerships and gained 5100 new customers in 2012. Hosted 5500 event participants each year and opened more than 1000 accounts at career events. Assisted in managing 55 bank branches and 350 employees: ➔ Analyzed markets and competitive intelligence. Created banking offers and communication materials for branches. ➔ Setup sales challenges: determined goals, and managed and motivated salesforce. Trained salesforce in bank products. Achievement: Trained more than 40 advisors. Show less

• Junior Marketing Manager

  • Apr 2010 - Jun 2011

  Sales Marketing: ➔ Analyzed different customer segments: private, professional and corporate customers. Measured and reported marketing impact of sales actions. ➔ Implemented actions to optimize direct marketing and develop distance selling.Communication & Events: ➔ Organized and coordinated conferences, seminars, openings, concerts and inaugurations. ➔ Promoted and developed brand image and improved brand's visibility. ➔ Produced communication materials (posters, leaflets, advertisements, invitations, etc.).Achievements: Organized more than 50 events and hosted 7500 clients. Show less

• Marketing assistant - Internship

  • Mar 2009 - Mar 2010



E. Leclerc

• Toulouse Area, France

• Cashier

  • Oct 2004 - Mar 2010



BYSP&GO Conseil franchise

• Toulouse Area, France

• Project manager assistant - Internship

  • Mar 2008 - Oct 2008



Hippodrome de Toulouse

• Toulouse Area, France

• Communication assistant - Internship

  • Apr 2007 - Sep 2007