Jérôme Croche

Head of e-commerce at TRICOBEL Group
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Contact Information
us****@****om
(386) 825-5501
Location
Liege Metropolitan Area, BE
Languages
  • Français Native or bilingual proficiency
  • Anglais Professional working proficiency
  • Néerlandais Elementary proficiency
Skills

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Credentials

  • Google Ads - Display certification
    Google Digital Academy (Skillshop)
    Apr, 2022
    - Oct, 2024
  • Google Ads - Measurement certification
    Google Digital Academy (Skillshop)
    Apr, 2022
    - Oct, 2024
  • Google Ads - Search certification
    Google Digital Academy (Skillshop)
    Apr, 2022
    - Oct, 2024
  • Google Ads - Video certification
    Google Digital Academy (Skillshop)
    Apr, 2022
    - Oct, 2024
  • Goole Ads - Shopping certification
    Google Digital Academy (Skillshop)
    Mar, 2022
    - Oct, 2024
  • Google Analytics - Gestion avancée
    Google Digital Academy (Skillshop)
    Jan, 2018
    - Oct, 2024
  • Google Atelier Digital - Digital Marketing
    Google Digital Academy (Skillshop)
    May, 2017
    - Oct, 2024
  • Inbound Certification
    HubSpot
    Mar, 2019
    - Oct, 2024
  • Inbound Marketing Certification
    HubSpot
    Mar, 2019
    - Oct, 2024

Experience

  • TRICOBEL Group
    • Belgium
    • Wholesale Apparel and Sewing Supplies
    • 1 - 100 Employee
    • Head of e-commerce
      • Apr 2020 - Present

      ► Chef de projet Marketing Digital | Spécialisation drive-to-store - Gestionnaire de projet Google Ads (>100k€) - Gestion quotidienne Facebook Business - SMA ( >50k€) - Gestion de projet Mailchimp - Création de templates, personnalisation et customer journey - Optimisation et veille des processus - Définition et analyse des KPIs ► Responsable e-Commerce | Prestashop - Gestion de projet des développements web avec une équipe interne - Gestion de projet UX & UI avec agence externe - Gestion commerciale - Gestion d'une équipe SAV ► Chef de projet SEO | Stratégie de contenu et netlinking - Création d'une stratégie de Netlinking à long terme - Stratégie de visibilité - Optimisation technique ► Reporting | Analyse de tableau & benchmarking - Google Analytics - Google Search Console - Google Ads - Google Tag Manager - Business Manager | Facebook & Instagram - Semrush Show less

  • Digital Captain
    • Technology, Information and Internet
    • Consultant marketing digital - Indépendant à titre complémentaire
      • Jun 2017 - Present

  • Jacoby - Horecashop.net
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jul 2017 - Apr 2020

      ⬛ Horecashop.net ◾ Implementation of an e-marketing strategy ► Daily analytics & reports ( Google adwords & analytics - Page Views - Search Console) ► SEO for product pages ( Title - Tag - Meta - Images - URL rewrite - Rich Snippets) ► Adwords - Google Shopping ( XML files - Merchant Center) ► Customers and Orders management on Prestashop ► UX Design (Menu structure - Page structure - Conversion rates optimization) ► Facebook Business & Ads (Social Media) ► e-Mailing (Mailjet) ◾ Managing the Prestashop addons ► Rich Snippets implementation ► Abandoned Cart Reminder ► Cart Booster ► ... ⬛ Omiam.tv ◾ Website ► SEO articles - Scriptural recipes ► Content creation ► Cross-selling ◾ Communication ► Social media management ► Video upload (SEO boosted for YouTube) ► e-Mailing Show less

  • MacManiack
    • Consumer Electronics
    • e-Marketing Trainee
      • Feb 2017 - May 2017

      ⬛ Macmaniack.com ◾ Website audit ► Ergonomic analyses ► Menu analyses ► Web design ◾ Optimisation of conversation rates related to web ergonomics - Bachelor Thesis ► UX optimisation & web design ► Analytics reporting ► Prestashop updating report (1.4.7 - 1.6.1.10) - SWOT ► Prestashop Theme analyses & reports ◾ e-Marketing Management ► Community manager - Facebook / Twitter / Instagram ► e-Mailing ► Content marketing, SEO (Blog) ► Google Adwords & Shopping Show less

  • E-Nerd
    • Technology, Information and Internet
    • SEO Content - Web Designer CSS
      • Jan 2016 - Apr 2017

      ⬛ e-nerd.net ◾ E-Nerd is a team of passionate students, our goal is to put our knowledge into practice and contribute to the world of e-Business, e-Commerce and IT thinking. ► E-Commerce advice & report ► Design and web ergonomics ► Production of computer-oriented videos (PC Hardware & Software) ► SEO ⬛ e-nerd.net ◾ E-Nerd is a team of passionate students, our goal is to put our knowledge into practice and contribute to the world of e-Business, e-Commerce and IT thinking. ► E-Commerce advice & report ► Design and web ergonomics ► Production of computer-oriented videos (PC Hardware & Software) ► SEO

  • Casino de Spa
    • Spa, Belgique
    • Poker Dealer
      • Aug 2014 - Dec 2016

      ⬛ Student work - Poker Dealer ◾ D-licence - FPS Justice Gaming Commission ◾ Events / Tournaments ► 777 ► PokerStar ► APAT ⬛ Student work - Poker Dealer ◾ D-licence - FPS Justice Gaming Commission ◾ Events / Tournaments ► 777 ► PokerStar ► APAT

Education

  • Haute Ecole de la Province de Liège "Léon-Eli Troclet"​
    Bachelor, e-Business
    2014 - 2017
  • Google Skillshop
    Certification, Google Analytics - Google Adwords
    2018 -
  • Google Learn Digital
    Certification, Digital Marketing
    2017 -

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