ilse "izzy" House, M.S.
Author and Host at Space Marketing Podcast- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Spanish Limited working proficiency
Topline Score
Bio
Jason Leonard
It’s rare that I come across someone with such a drive for learning. Ilse has a passion for marketing and Aerospace like no-one I have ever met. She has a strength that enables her to handle numerous projects at a time and she does it all with a positive attitude and a smile on her face. She is adept at talking an idea out with you and presenting a completely different take on it. Her marketing ideas for her field are ahead of the curve and without knowing it, has challenged me to do my best work. She is always willing to help out with a project and seeks the idea that will have the most impact on a brand. I’m happy to have gone through the trenches at Full Sail with Ilse and to call her a friend and digital marketing colleague on the other side.
Griffin Melzer
Izzy is a natural creative thinker and adaptive brand developer. Her work with myself and the Kentucky Aerospace Industry Consortium was one of smooth understanding and great outcomes. Her overall passion for aerospace and defense allowed her to be a key part of our marketing strategy and design processes when it came to in-person material, social media, event catalogs and more. Izzy is a wonderful asset to have on hand in the marketing and brand development area of your business, her work ethic and drive to be a better designer and marketer each and everyday shows true from the very first time working together. I am forever grateful for being able to work alongside her and even learn to improve my overall marketing and brand development strategies from Izzy. She has been an integral part of the growth of the Kentucky Aerospace Industry Consortium brand and I am forever thankful for that!
Jason Leonard
It’s rare that I come across someone with such a drive for learning. Ilse has a passion for marketing and Aerospace like no-one I have ever met. She has a strength that enables her to handle numerous projects at a time and she does it all with a positive attitude and a smile on her face. She is adept at talking an idea out with you and presenting a completely different take on it. Her marketing ideas for her field are ahead of the curve and without knowing it, has challenged me to do my best work. She is always willing to help out with a project and seeks the idea that will have the most impact on a brand. I’m happy to have gone through the trenches at Full Sail with Ilse and to call her a friend and digital marketing colleague on the other side.
Griffin Melzer
Izzy is a natural creative thinker and adaptive brand developer. Her work with myself and the Kentucky Aerospace Industry Consortium was one of smooth understanding and great outcomes. Her overall passion for aerospace and defense allowed her to be a key part of our marketing strategy and design processes when it came to in-person material, social media, event catalogs and more. Izzy is a wonderful asset to have on hand in the marketing and brand development area of your business, her work ethic and drive to be a better designer and marketer each and everyday shows true from the very first time working together. I am forever grateful for being able to work alongside her and even learn to improve my overall marketing and brand development strategies from Izzy. She has been an integral part of the growth of the Kentucky Aerospace Industry Consortium brand and I am forever thankful for that!
Jason Leonard
It’s rare that I come across someone with such a drive for learning. Ilse has a passion for marketing and Aerospace like no-one I have ever met. She has a strength that enables her to handle numerous projects at a time and she does it all with a positive attitude and a smile on her face. She is adept at talking an idea out with you and presenting a completely different take on it. Her marketing ideas for her field are ahead of the curve and without knowing it, has challenged me to do my best work. She is always willing to help out with a project and seeks the idea that will have the most impact on a brand. I’m happy to have gone through the trenches at Full Sail with Ilse and to call her a friend and digital marketing colleague on the other side.
Griffin Melzer
Izzy is a natural creative thinker and adaptive brand developer. Her work with myself and the Kentucky Aerospace Industry Consortium was one of smooth understanding and great outcomes. Her overall passion for aerospace and defense allowed her to be a key part of our marketing strategy and design processes when it came to in-person material, social media, event catalogs and more. Izzy is a wonderful asset to have on hand in the marketing and brand development area of your business, her work ethic and drive to be a better designer and marketer each and everyday shows true from the very first time working together. I am forever grateful for being able to work alongside her and even learn to improve my overall marketing and brand development strategies from Izzy. She has been an integral part of the growth of the Kentucky Aerospace Industry Consortium brand and I am forever thankful for that!
Jason Leonard
It’s rare that I come across someone with such a drive for learning. Ilse has a passion for marketing and Aerospace like no-one I have ever met. She has a strength that enables her to handle numerous projects at a time and she does it all with a positive attitude and a smile on her face. She is adept at talking an idea out with you and presenting a completely different take on it. Her marketing ideas for her field are ahead of the curve and without knowing it, has challenged me to do my best work. She is always willing to help out with a project and seeks the idea that will have the most impact on a brand. I’m happy to have gone through the trenches at Full Sail with Ilse and to call her a friend and digital marketing colleague on the other side.
Griffin Melzer
Izzy is a natural creative thinker and adaptive brand developer. Her work with myself and the Kentucky Aerospace Industry Consortium was one of smooth understanding and great outcomes. Her overall passion for aerospace and defense allowed her to be a key part of our marketing strategy and design processes when it came to in-person material, social media, event catalogs and more. Izzy is a wonderful asset to have on hand in the marketing and brand development area of your business, her work ethic and drive to be a better designer and marketer each and everyday shows true from the very first time working together. I am forever grateful for being able to work alongside her and even learn to improve my overall marketing and brand development strategies from Izzy. She has been an integral part of the growth of the Kentucky Aerospace Industry Consortium brand and I am forever thankful for that!
Credentials
-
Adobe XD Essential Training: Design (2019)
Lynda.comDec, 2018- Sep, 2024 -
Advance Social Advertising Certification
HootsuiteAug, 2018- Sep, 2024 -
Content Marketing: How to Podcast
Lynda.comAug, 2018- Sep, 2024 -
Social Marketing Certification
Hootsuite AcademyJul, 2018- Sep, 2024 -
Hootsuite Platform Certification
HooteSuiteJun, 2018- Sep, 2024 -
Video and Audio for Designers with Creative Cloud
Lynda.comMay, 2018- Sep, 2024 -
Learning Web Analytics
Lynda.comNov, 2017- Sep, 2024 -
ICS-300
FEMANov, 2016- Sep, 2024 -
IS-00042 Social Media in Emergency Management
FEMAApr, 2016- Sep, 2024 -
Business Storytelling with C.C. Chapman
lynda.comSep, 2015- Sep, 2024 -
Creating Better Blog Content
lynda.comSep, 2015- Sep, 2024 -
Digital Publishing Fundamentals
lynda.comSep, 2015- Sep, 2024 -
SEO Fundamentals
lynda.comSep, 2015- Sep, 2024 -
Social Media Marketing with Facebook and Twitter
lynda.comSep, 2015- Sep, 2024 -
Up and Running with LinkedIn
lynda.comSep, 2015- Sep, 2024 -
User Experience Fundamentals for Web Design
lynda.comSep, 2015- Sep, 2024 -
Viral Marketing: Crafting Shareable Content
lynda.comSep, 2015- Sep, 2024 -
Adobe Digital Publishing Suite Essential Training
lynda.comAug, 2015- Sep, 2024 -
Marketing Research Fundamentals
lynda.comAug, 2015- Sep, 2024 -
Writing Press Releases
lynda.comAug, 2015- Sep, 2024 -
Before and After Case Study: Small Business Identity Redesign
lynda.comJul, 2015- Sep, 2024 -
Before and After: Graphic Design Techniques
lynda.comJul, 2015- Sep, 2024 -
Keynote: Builds, Transitions, Animations, and Effects
lynda.comApr, 2015- Sep, 2024 -
CSS: Frameworks and Grids
lynda.comAug, 2014- Sep, 2024 -
CSS Fundamentals
lynda.comJul, 2014- Sep, 2024 -
Creating a First Web Site with Dreamweaver CS6
lynda.comMar, 2013- Sep, 2024 -
Master Gardeners Certificate
Franklin Co. Extension OfficeJul, 2012- Sep, 2024 -
HubSpot Inbound Certification
HubSpotNov, 2018- Sep, 2024 -
Google Analytics Individual Qualification
Google Academy for AdsFeb, 2018- Sep, 2024 -
AdWords Fundamentals
Google Academy for AdsJun, 2018- Sep, 2024 -
Becoming a Thought Leader
Lynda.comSep, 2016- Sep, 2024 -
Developing Executive Presence
Lynda.comSep, 2016- Sep, 2024 -
Thinking Like a Leader
Lynda.comSep, 2016- Sep, 2024 -
Thinking Like a Leader
Lynda.comSep, 2016- Sep, 2024 -
Achieving Your Goals
Lynda.comAug, 2016- Sep, 2024 -
Building Your Professional Network
Lynda.comAug, 2016- Sep, 2024 -
Competitive Strategy
Lynda.comAug, 2016- Sep, 2024 -
Connecting with Executives
Lynda.comAug, 2016- Sep, 2024 -
Executive Leadership
Lynda.comAug, 2016- Sep, 2024 -
Insights from a Business Coach
Lynda.comAug, 2016- Sep, 2024 -
Become a Digital Marketer
Lynda.comJul, 2016- Sep, 2024 -
Foundations of UX: Multidevice Design
Lynda.comJul, 2016- Sep, 2024 -
Growth Hacking Fundamentals
Lynda.comJul, 2016- Sep, 2024 -
Lead Generation Fundamentals
Lynda.comJul, 2016- Sep, 2024 -
WordPress Essential Training
Lynda.comJul, 2016- Sep, 2024 -
Become a Content Marketer
Lynda.comMay, 2016- Sep, 2024
Experience
-
Space Marketing Podcast
-
United States
-
Space Research and Technology
-
1 - 100 Employee
-
Author and Host
-
Aug 2021 - Present
The space industry is changing. Over 70 countries have entered the space race. Marketing acumen will become more critical in order to compete for business, investors, and space contracts. Host - Space Marketing Podcast Avaialble where you listen to podcasts and at SpaceMarketingPodcast.com Author - Space Marketing: Competing in the new commercial space Industry - This book is an introduction to marketing tactics and strategies through the lens of space. Izzy House has combined her extensive marketing experience with her passion for space and poured it into the first book in a series. If you are interested in your own copy of an ebook, paperback, hardback, or Audible versions of my book, please visit Amazon at https://bit.ly/Space-Marketing. Show less
-
-
-
-
Public Information Officer III
-
Sep 2019 - Present
• Thinker and solver: Set up programs and processes to enhance user experience and improve communication with the media and citizens of Kentucky. Established email client programs with subscriber tools and conducted training for several departments using GovDelivery. Update Snow and Ice communication using web pages and feeds. Establish tools and templates for the Circuit Clerk Transition campaign using web pages and email. Created new communication tools for the Kentucky Department of Aviation (KDA). • Public Affairs: Originates, researches, assembles, and writes news releases and articles for the aviation newsletter. • Project Management: Create and coordinate signage and materials for Drivers Licensing Regional Offices and REAL ID program. Set up and train departments with the GovDelivery email client. Manage web pages for public affairs to create better communications with the public. Create special projects such as the Secretary's lobby wall. • Manage events: Served as a project manager for the Gallatin Airport Groundbreaking that included high-ranking elected officials such as the Governor. Tasks included organizing, promotion, staging, branding, creating materials, and writing talking points for the Commissioner of KDA and a news release. • Branding: Design branding strategies and elements, including logos for KEEN engineer program, Driver Licensing Regional Offices, Secretary’s Office of Safety, Districts, and Department of Aviation. Create signage, posters, and materials. • Social Media: Write, design, and manage content for social media channels. Within 19 months of managing the KYTC social media platforms, each platform showed significant increases: Facebook Followers +70.2%, Twitter +16% (after Twitter realignment), and Instagram +329%. Creates and manages the social media calendar. Monitor social analytics for campaign success. • Presentation: Design presentations for executive leadership and other public-facing departments. Show less
-
-
-
Civil Air Patrol
-
United States
-
Non-profit Organizations
-
700 & Above Employee
-
Kentucky Wing Public Affairs Officer (PAO)
-
Mar 2015 - Mar 2020
Responsible for the Public Affairs program for the state of Kentucky since Sept 2017. Squadron level since 2015. Attained grade of Captain and Senior level for the Public Affairs professional track. Leadership: • Trains, leads, and oversees Public Affairs Officers for 17 squadrons. • Developed classes and teaches members to be Public Affairs Officers. Public Relations: • Designs and implements recruitment efforts and materials. • Coordinates with media - newspaper, TV, news sites. • Event coordinator for events such as the Congressional Gold and annual Conference. • Writes articles and news releases for magazines, newspapers, and online content. Online Skills: • Manages a social media presence. • Maintains the Wing website using WordPress. • Oversees and coordinates 17 squadron websites. • Teaches officers to use WordPress. Recruitment and Retention: • Spearhead events to recruit new members and programs to retain existing members. (Examples include Statewide Open House campaign and a Ground School) Statewide Open House had record visitation for the Great Lakes Region. Create Videos: • Create videos for training. • Create videos for campaigns on social media platforms. Branding: • Design patches for different squadron identities and redesign of the state Wing patch. • Designs printed materials, social media posts, images for websites, flyers, etc. • Manages Facebook and website. Awards: • 2019 Balsem Award for External Media Coverage, Congressional Gold Medal – Pat Shely • 2019 Award of Excellence for Event Promotion, Statewide Open House • Received four Balsem awards (1st place), an Award of Excellence for event creation, and Certificate of Merit awards for video, social media, and printed materials. • Won 2017 and 2018 Public Affairs Officer of the Year for Kentucky. Won 2018 Public Affairs Officer of the Year for the Great Lakes Region. Won 2019 Recruitment & Retention Officer of the Year for Kentucky. Show less
-
-
-
Kentucky Aerospace Industry Consortium
-
United States
-
Aviation and Aerospace Component Manufacturing
-
Marketing Consultant
-
Dec 2018 - Oct 2019
Served as a marketing consultant for KAIC. KAIC was my case study for my Master's Degree and the capstone project was a comprehensive marketing plan. • Developed marketing strategies for the Aerospace Day event on Feb 28, 2018. • Develop marketing strategies for promoting KAIC and develop graphic pieces for brand development including a new logo. • Provide a comprehensive creative brief of observations and recommendations. • KAIC was used as a primary case study for my Master's program. Highlights: • Created the cover for the aerospace special edition Lane Report magazine. See the publication at https://www.lanereport.com/special-reports/ • Designed a 20-page catalog for the Paris Air Show. • Design and layout of a 60-page Grant booklet. • Redesigned the brand logo. Awards: • 2019 American Graphic Design Award for design and layout of a 60-page Grant booklet. Published in Dec 2019 magazine. See entry at http://contests.gdusa.com/gdusa-contest-winner?cc=agda19&ids=0|1562|1568&iy=&im= Show less
-
-
-
Kentucky Retirement Systems
-
United States
-
Communications Grade 13
-
Sep 2014 - Sep 2019
Focusing on government marketing projects including content management, publication design, project management, and monitoring data analytics. Coordinates multiple projects and prioritize work in a dynamic environment. Initiates and creates effective marketing solutions and executes the development of projects that support the KRS membership. • Annual Reports: Coordinated with 5 departments and produced four comprehensive 200-page annual reports with matching summary reports. Initiated monitoring of metrics - 7,500 downloads with an increase of 61% for FY17. Received four awards for annual report design. • Analytics: Administrate, research, and evaluate data from Google Analytics, Hootesuite, and social media platforms. • Videos: Create and animate videos for training and social media campaigns. Produce training videos in that generated a 36% increase in views for the library. Maintains YouTube account and analytics. • Campaign Development: Conceptualize and create multiple campaigns for different departments including flyers, social media posts, and training videos. One campaign, Transition to Medicare, is the most-watched video in the KRS library. • Social Media: Created successful Facebook campaigns that resulted in a reach of 3-5 times the existing followers and stimulated record engagement. Received two awards for a social media video post. • Printed Publications and Handbooks: Create and simplify complex information for corporate publications about retirement and health insurance that are well received from 370,000 members. From concept to printed publications: research, conceptualize graphics and flow, layout and prepare for print. Created 20 publications and received many awards for publication design. • Digital Presentations: Formulate and design PowerPoint and Keynote presentations for the executive team, social media, lobby monitors, and training purposes. One award for Electronic Presentation. Show less
-
-
-
Brand Avenue, Inc
-
Manufacturing
-
Creative Director
-
Dec 2004 - Jan 2017
Marketing Strategy: • Specialized in developing branding for businesses and events encompassing materials, products, and strategic marketing programs. Example - Marketed a large monthly event, Somernites Cruise, for over twelve years providing all aspects of promotion including vehicle wraps, signage, ads with local and national publications, booths, tickets, giveaways, posters, flyers, booklets, sponsorship program, website creation and management. Project management from inception to market: • Designed, coordinated, and strategized large projects from inception to delivery over several channels. Example - LCDHD had several products that were developed including corporate branding. Campaigns were created for several programs including Diabetes that included developing an annual expo, Disaster Preparedness, Well Child, H.A.N.D.S. Wellness, and Childhood Obesity. A fitness campaign included a million-piece mailing campaign. Presentation: • Produced and presented marketing classes for small businesses through the SBDC, Library system, and Big Sandy Women’s Symposium. Awards: • Received two awards for publication design. Show less
-
-
-
Sheep and Goat Development Office
-
United States
-
Non-profit Organization Management
-
Creative Director
-
Apr 2009 - Oct 2011
Directed the marketing efforts and developed comprehensive market strategies for the organization and its stakeholders. • Designed and implemented a new image for the corporate brand including print and digital materials and a website. • Instrumental in the event planning for the annual meeting, wool festival, and dairy seminars. • Formulated and facilitated market strategies to create new profit centers and transform costly initiatives into income generating projects. Successful Profit Centers include: 1. Initial project was an informational calendar for members. Orchestrated an ad and pricing structure to transform it from a cost to a profit center that generated income. Managed advertisers and designed the majority of their ads. Coordinated, prepped the calendar, and managed the budget for printing. Results were a reduction of print cost, production of a better product that was full color on premium stock, and generated a profit. 2. Launched HoofPrint magazine. Established branding and created print and digital marketing pieces, including direct mail and website, to promote the magazine. Spearheaded and facilitated magazine ad program- creative brief and presentation, formulated a profitable pricing structure, designed a media kit and rate sheet, managed the budget, forged relationships with advertisers, organized and developed content, provided design and layout of publication, created and managed accompanying website. 3. Monetized the Annual Meeting agenda. Overhauled the simple agenda into a small magazine with ads and articles. This transformed it into a profit center versus a cost. In addition, it enhanced the publication to provide a value to the attendees. 4. Established a marketing and design service for members that generated income for the organization. Created brand solutions, trade show displays, event literature, and multiple websites that focused on user experience for the members. Show less
-
-
-
ijgraphix
-
United States
-
Retail Office Equipment
-
Creative Director
-
Mar 2002 - Dec 2004
I worked with many diverse companies and developed a new market area. During this time, I did alot of product development for international products. In developing the products, I was instrumental in all aspects of creation, from bottle shape to scent selection. Product design, marketing strategy, graphic creation, and pallet programs gave me valuable experience in this aspect of my career. Products lines included toys, baby products, shampoos and soaps, and incense. I was a illustrations commissioned from a stock house/magazine. I added website design to my skills during this time. Show less
-
-
Education
-
2019 - 2019
Full Sail University
Master of Science - MS, Digital Marketing -
2016 - 2018
Full Sail University
Bachelor of Science - BS, Internet Marketing -
1995 - 1997
The Advertising Arts College
Associate of Arts - AA, Advertising
Community
