Isabel Fisher
Digital Marketing Executive at DPG- Claim this Profile
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Topline Score
Bio
Credentials
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Google Digital Garage Certification
GoogleApr, 2018- Sep, 2024 -
Design Techniques
Academy ClassSep, 2017- Sep, 2024 -
Digital Marketing Certification
HubSpotOct, 2021- Sep, 2024 -
Email Marketing Certification
HubSpotJan, 2020- Sep, 2024 -
Inbound Certification
HubSpotAug, 2019- Sep, 2024
Experience
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DPG
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Ukraine
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Software Development
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1 - 100 Employee
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Digital Marketing Executive
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Aug 2019 - Present
Lead on the execution of monthly marketing campaigns focusing on the creation of email campaigns, landing pages, and paid social advertising.Produce creative assets for campaigns suitable for emails, websites, social media, and display advertising.Monitor and update the website and track metrics using Google Analytics.Manage B2C and B2B lead generation and nurturing, reporting on this weekly.Liaise with external agencies on PPC, design, print and web development.Monitor and reply to customer reviews via Trustpilot.Write Terms & Conditions for campaigns, offers and competitions.
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The University of Manchester
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United Kingdom
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Higher Education
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700 & Above Employee
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Communications and Project Support at Digital Futures
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Nov 2016 - Jul 2019
Lead on communications and content creation for Digital Futures (formerly Manchester Informatics).Manage multiple social media accounts and websites to increase followers, attract event delegates and promote research.Develop the online presence for Digital Futures and its networks, writing copy, creating visuals and uploading content for colleagues.Use Google Analytics to measure site performance and determine areas of success or areas requiring improvement.Produce brand guidelines, developing content in-line with these for our websites, social media and email campaigns.Proofread and correct copy, layout, alignment and typography ensuring documents are ready for print or the website.Maintain a content library creating bespoke graphics and reworking stock images to fit our visual identity using the Adobe Creative Suite, notably helping with a recent rebrand and new website launch.Developed the branding for the annual Advances in Data Science conference, creating materials such as posters and brochures.Take sole responsibility for curating and writing the monthly Manchester Ecosystem and Digital Futures newsletters sent to over 1500 recipients each.Carry out general administrative tasks, such as collating data for annual reports.Assist with events organisation, in particular developing a series of sandpit events for the NewMind Network. The sandpits enable researchers and mental health service users to collaborate and develop projects focusing on digital technologies for mental health to be funded by the network and the EPSRC.
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Communications and Events Assistant at Manchester Informatics
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May 2016 - Nov 2016
Created content for a new website using Umbraco CMS and assisted with improving user experience.Produced newsletters and campaigns using email marketing tools including CommuniGator and Mailchimp.Developed and maintained a photo library of my own photographs and stock images.Designed templates, emails, banners and other materials.Performed general administrative tasks such as raising purchase orders.Assisted with the organisation of events from small in house workshops to large scale conferences, liaising with venues, live tweeting and photographing the day.
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Communications and Events Assistant at The Health eResearch Centre
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Aug 2015 - May 2016
Assisted with the day to day running of internal and external communications, social media and websites for the Health eResearch Centre (HeRC) and Centre for Health Informatics at The University of Manchester.Engaged with a variety of people including academics, clinicians, software developers, media partners and agencies, internal management team, patients and the public.Used MailChimp to create newsletters and WordPress CMS to write and upload content to HeRC's website. Used Google Analytics to review content and determine suitable future content for our audience.Produced and edited photographs and videos for publication on social media, websites and in print. Proficient in the use of the Adobe Creative Suite software including Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects.Contributed to the management and distribution of the Health eResearch Centre's social media campaign #datasaveslives taking leadership of the campaigns Facebook page.Liaised with industry and academic partners, venues, caterers and internal colleagues to organise, facilitate and attend events. Events range from smaller in-house seminars to large conferences and launch events.
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Rough Hill
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Sales Representative
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Oct 2013 - Feb 2014
As a sales representative I sold tickets and promoted events through different social media platforms individually and as part of the street team, requiring flexibility and strong communication and negotiation skills. As a sales representative I sold tickets and promoted events through different social media platforms individually and as part of the street team, requiring flexibility and strong communication and negotiation skills.
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Halfords
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United Kingdom
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Retail
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700 & Above Employee
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Sales Assistant
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Sep 2011 - Aug 2012
My role at Halfords was varied, from customer service, sales and stock management, to contributing to the creation and assembly of shop displays My role at Halfords was varied, from customer service, sales and stock management, to contributing to the creation and assembly of shop displays
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Education
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2012 - 2015
The University of Manchester
Bachelor’s Degree -
2005 - 2012
Kesteven and Grantham Girls School
Community
