Experience

Braindate by e180

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Experience Producer

  • Jun 2019 - Present

  Collaborating with clients such as Startupfest, SaaStr and Tableau Software to implement the Braindate knowledge-sharing platform and Braindate Lounge experience as part of their event, whether Live, hybrid or virtual. Helping people connect and learn from each other. Collaborating with clients such as Startupfest, SaaStr and Tableau Software to implement the Braindate knowledge-sharing platform and Braindate Lounge experience as part of their event, whether Live, hybrid or virtual. Helping people connect and learn from each other.



Puglia Glamping

• Founder

  • Oct 2011 - Sep 2019

  Built and launched a profitable eco business, supporting the local community. Brought tourism, creativity and sustainability together for a unique experience in dramatic settings. Key Accomplishments• Successfully built a luxury villa and eco lodgings on three acres of rough land• Fearlessly braved natural elements and Italian bureaucracy• Hosted hundreds of delighted holidaymakers whilst raising awareness on sustainable living• 10% of profits invested back into the community, sponsoring three years of weekly creative workshops for primary school kids• Hosted part of Google's Science at Play series on premise



Coca-Cola Europacific Partners

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Senior Recycling Manager, Europe

  • Oct 2009 - Oct 2011

  Developed an award-winning activation programme for Event Recycling in Great Britain and France, an innovative experience that turned plastic bottles into currency for recycled swag.Key Accomplishments• Secured and maximised USD$1.5M+ budget; slashed UK event activation costs by 35%• Insured credibility of the brand and programme through back end bottle collection and a 150+ strong team of volunteers on event.• Convinced The Coca Cola Company to deviate from their traditional brand image in order to increase reach of the recycling message, resulting in changed perception of an otherwise sceptical crowd and stakeholders.• Worked with TCCC to shape the Coca-Cola Recycling activation for the London 2012 Olympics.



Haygarth

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Project Manager

  • Mar 2005 - Jun 2005

  • Secured Gibson guitars sponsorship for Nokia Raw masterclasses @ O2 Wireless• Developed Nokia sponsorship programme for 2005 summer festivals• Created Nokia Raw – youth identity relating to music and cool sport• Implemented Nokia Raw activation plan at O2 Wireless Music Festival, Hyde Park • Secured Gibson guitars sponsorship for Nokia Raw masterclasses @ O2 Wireless• Developed Nokia sponsorship programme for 2005 summer festivals• Created Nokia Raw – youth identity relating to music and cool sport• Implemented Nokia Raw activation plan at O2 Wireless Music Festival, Hyde Park



KHP Consulting

• F1 / WRC Sponsor Account Manager

  • Mar 2000 - Sep 2003

  The Bahraini Experience, at the 2003 Italian Grand Prix in Monza• Produced Arabian Nights-style event for 400 VIP guests and media; generally still regarded as the greatest Formula One press launch everTASKS• Development and implementation of marketing and hospitality programmes for Formula One (MasterCard/Jordan F1) and World Rally Championship (Ford Martini)• Marketing collateral, guest invites, itineraries, welcome packs, merchandise, tickets & passes• Coordinating hotels, transport, entertainment, on event hosting• Producing and presenting new business proposals



British American Racing

• F1 Business Account Manager

  • Jan 1999 - Aug 1999

  Key Accomplishments• Set up marketing and PR services for new racing team BAR• Developed and implemented hosting facilities and services for Formula One races & test sessions• Managed Canadian sponsor Teleglobe account, maximising sponsor benefits and promotional activities with team drivers Villeneuve and Zonta• Produced and presented new business proposals for potential sponsorship Key Accomplishments• Set up marketing and PR services for new racing team BAR• Developed and implemented hosting facilities and services for Formula One races & test sessions• Managed Canadian sponsor Teleglobe account, maximising sponsor benefits and promotional activities with team drivers Villeneuve and Zonta• Produced and presented new business proposals for potential sponsorship



Williams Racing

• United Kingdom
• Spectator Sports
• 700 & Above Employee

• Sponsor Account Manager

  • Jan 1997 - Nov 1998

  Global coordination and production of all marketing assets for sponsors activation including adverting materials, driver appearances and media, B2B partner opportunities, B2C promotions.Key Accomplishments• Member of the F1 championship winning team, introduced thousands of sponsor guests to Williams racing operations, ensured maximum ROI for the client and renewed sponsorship commitments for the team• Five star military-like organisation at all GPs and successful driver PR days from Paris to Tokyo, Sao Paolo to Zagreb.



Chaire de tourisme Transat de l'ESG UQAM

• Canada
• Travel Arrangements
• 1 - 100 Employee

• Event Manager

  • Aug 1992 - Jun 1996

  Key Accomplishments• Created Les Gueuletons Touristiques, monthly conference luncheons for the tourism industry• Produced conferences/symposiums for the tourism and medical industries (50 to 800 participants)• Organised PR and conference bidding and facilitated monthly meetings for private tourism network sponsored by American Express Key Accomplishments• Created Les Gueuletons Touristiques, monthly conference luncheons for the tourism industry• Produced conferences/symposiums for the tourism and medical industries (50 to 800 participants)• Organised PR and conference bidding and facilitated monthly meetings for private tourism network sponsored by American Express



FORMULA 1 GRAND PRIX DU CANADA

• Canada
• Spectator Sports
• 1 - 100 Employee

• Press Department Assistant

  • May 1995 - Jun 1995

  Key Accomplishments• Set up Media Centre facilities and services• Planned and coordinated the circuit’s Open House Day for the public• Assisted the Press Officer and FIA Press Delegate during Grand Prix weekend Key Accomplishments• Set up Media Centre facilities and services• Planned and coordinated the circuit’s Open House Day for the public• Assisted the Press Officer and FIA Press Delegate during Grand Prix weekend



Cossette

• Canada
• Advertising Services
• 700 & Above Employee

• Research Coordinator

  • May 1990 - Jun 1992

  Key Accomplishments• Managed various research projects for top advertising firm in Canada• Trained and supervised research personnel Key Accomplishments• Managed various research projects for top advertising firm in Canada• Trained and supervised research personnel