Coordenador de marketing

• Feb 2023 - Present

Marketing & Sales Consultant

• Jun 2021 - Nov 2022

- Strategic planning combining data analysis and creativity to propose new ways of converting and accelerating the sales process; - Preparation of reports, presentations, and performance analyses to ensure that the marketing team is always up-to-date with accurate and current data; - Working closely with stakeholders (Product Marketing & Growth, Sales, Branding, and Customers) to optimize the buying journey and execution of campaigns; - Reporting directly to C-level for business planning with a focus on generating new opportunities, working multidisciplinary between marketing, sales, technology, and innovation; - Structuring strategies and processes with the sales team, B2B and B2C with performance reports; - Marketing automation with a focus on Conversion Funnel, flow creation, form optimization, and contact properties (lifecycle marketing); - Development plans strategics E-mail Marketing/CRM focused on Activation and Nurturing, testing new strategies and products. - Developing a PowerBI data analysis dashboard to optimize sales performance management, providing real-time visibility into results. - Engaged in the implementation of a Banking as a Service (BaaS) solution to optimize marketing strategies and customer relationship management (CRM) by collecting, storing, and analyzing data in a secure, scalable, and flexible manner. Show less

Marketing Estrategist

• Oct 2020 - Jun 2021

The agency had clients from different segments: education, investments, debt market, technology startups, and influencers. - Project management, lead generation, brand positioning, demand generation, performance optimization, KPIs, and metrics for campaigns, focusing on ROI; - Combining data analysis and creativity to propose new strategies for converting and accelerating sales; - - Led the company on strategy, content, and creative initiatives for fully-integrated marketing communications. - Stakeholder relationship management (Product Marketing, Sales, Brands, and Customers); - Email Marketing end-to-end: copy, review, layout, parameterization, and performance report; Show less

Marketing Analyst

• Nov 2018 - Dec 2020

- Content production team leadership: coordination of a team of writers, designers, photographers, and videomakers to produce content for online and offline media; - Content strategic planning: development of content strategies for different channels, including websites, social media, emails, and other media; - Performance data analysis: monitoring and analysis of content performance data to improve strategies and campaigns; - SEO optimization: development of content optimization strategies to improve website search performance; - Management and execution of content campaigns to generate leads and increase brand awareness. - Development and execution of rebranding campaigns based on audience research. Show less

Marketing Analyst

• Nov 2014 - Nov 2018

- Conducting market research, positioning studies, and competitive analyses; - Developing new solutions through the combination of data analysis and creative thinking; - Planning actions aligned with the company's branding and predetermined objectives; - Monitoring KPIs and indicators to achieve goals, focusing on ROI; - Mapping of new opportunities for communication and optimization through CRM; - Conducting market research, positioning studies, and competitive analyses; - Developing new solutions through the combination of data analysis and creative thinking; - Planning actions aligned with the company's branding and predetermined objectives; - Monitoring KPIs and indicators to achieve goals, focusing on ROI; - Mapping of new opportunities for communication and optimization through CRM;

Process Associate

• Mar 2014 - Nov 2014