Experience

The Media People

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of Content

  • Mar 2023 - Present



Zilch

• United Kingdom
• Financial Services
• 100 - 200 Employee

• Social Media Lead

  • May 2022 - Feb 2023



Space & Time

• Advertising Services
• 100 - 200 Employee

• Content Lead

  • Oct 2020 - Mar 2022

• Content Lead

  • Oct 2020 - Mar 2022

• Social & Content Manager

  • May 2019 - Oct 2020



OLIVER Agency

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Social Media Manager/Strategist

  • Aug 2018 - Jun 2019



Izi Singleton LTD

• London, United Kingdom

• Freelance Writer and Social Media Manager

  • Jul 2018 - Jun 2019



University of Greenwich

• United Kingdom
• Higher Education
• 700 & Above Employee

• Freelance Social Media Manager

  • Oct 2017 - Jul 2018

  • Write and deliver campaigns across all social media channels. • Manage and oversee content collection with the content officers. • Oversee the development and delivery of the social media communications plan. • Create and coordinate content for the social media plan with other teams in the Directorate, other Directorates and the Faculties. • Be part of the bringing together of all the brand elements (messaging, insights from marketing team and audiences). • Publish information in social media channels using dynamic content such as digital, film, video, imaging, content etc. • Co-ordinate the work of other content producers across the University to develop content suitable for social media channels to fully engage students and other audiences. • Persuade different audiences and raise brand awareness, direct response and engagement levels across the University. • Ensure brand compliance while giving the University a visual brand personality. • Responsible for the development of the Content Strategy for the institution and coordinate a social listening initiative reporting direct to the CMO. Show less



DLA ignite

• United Kingdom
• Business Consulting and Services

• Social Media Manager

  • Oct 2016 - Oct 2017

  I head up the management of our social clients, implementing their social strategies. From sourcing curated articles to writing relevant and engaging content, I offer full or partial management of client's social accounts. My daily responsibilities include: Keeping a close eye on what's trending in the social world, providing detailed analytics for clients, writing and sourcing content, managing social presence for different clients across a variety of platforms. I am also web editor, managing DLA's blog. Show less



Izi Singleton

• London, United Kingdom

• Content Writer

  • Jun 2016 - Oct 2017



Müller UK & Ireland

• United Kingdom
• Food and Beverage Manufacturing
• 700 & Above Employee

• Content Writer | Digital Marketing | Marketing

  • Dec 2015 - Jun 2016

  I was responsible for the customer communications for milk&more. My daily responsibilities included campaign writing, conceptual planning, graphic design and planning and sending email marketing campaigns. I managed the business’ social media too - briefing, managing agencies and writing content trying to expand our online presence. I was responsible for the customer communications for milk&more. My daily responsibilities included campaign writing, conceptual planning, graphic design and planning and sending email marketing campaigns. I managed the business’ social media too - briefing, managing agencies and writing content trying to expand our online presence.



Dairy Crest

• United Kingdom
• Food and Beverage Services
• 500 - 600 Employee

• Content Creation | Digital Marketing | Marketing

  • Mar 2015 - Jan 2016

  I was responsible for the customer communications for milk&more. My daily responsibilities included campaign writing, conceptual planning, graphic design and planning and sending email marketing campaigns. I managed the business’ social media too - briefing, managing agencies and writing content trying to expand our online presence. I was responsible for the customer communications for milk&more. My daily responsibilities included campaign writing, conceptual planning, graphic design and planning and sending email marketing campaigns. I managed the business’ social media too - briefing, managing agencies and writing content trying to expand our online presence.



Accolade Wines

• Australia
• Beverage Manufacturing
• 700 & Above Employee

• Content Writer | Digital Marketing Executive

  • Aug 2014 - Dec 2014

  I worked on a short term contract as a Digital Marketing Executive, creating and executing digital campaigns for Accolade’s key brands. I wrote and produced content across all social media channels. My responsibilities ranged from: moderating over all social media channels, optimising online presence for all of Accolade’s brands and writing and sending newsletters for an e-commerce site. I also worked closely with external agencies on new campaigns. I had a watching brief to keep abreast of the latest developments and trends in digital marketing. Show less



The Cadogan, A Belmond Hotel

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Marketing & Communications

  • Mar 2013 - Jul 2014

  I was fully engaged in all aspects of marketing this 5 star boutique hotel. I was responsible for identifying marketing initiatives for the hotel and successfully launched Jazz Suppers and The Charm School at The Cadogan. I also identified, approached and organised an exclusive arrangement between The Cadogan and Dodd’s London Gin. I project managed the relaunch of the website with an external agency as well as rewriting it in line with SEO requirements. I had ongoing responsibility for its update, Pay Per Click advertising and DRM. I had total responsibility for all marketing communications within the hotel and wrote and designed most myself. I wrote and distributed a weekly e-blast to guests. I managed our Trip Advisor page, and responded to all guest reviews on behalf of the General Manager. I was also responsible for all the hotel’s social media network, which included creating content and writing The Cadogan’s blog, Twitter account, Facebook, LinkedIn and Pinterest. I was also The Cadogan’s proof-reader for all the hotel’s communications. Show less



The University of Hull

• Graduate

  • Sep 2007 - Jun 2011