Experience

Nu Ideaktiv

• Malaysia
• Media Production
• 1 - 100 Employee

• Brand Solutions, Integration & Trade Marketing Manager

  • Mar 2020 - Present

  In charge of creating integrated solutions for a wide range of consumer brands into the Malay-centric lifestyle content ecosystem of Astro and Karangkraf groups across 17 lifestyle IPs. The role encompasses day-to-day creative conceptualization, campaign execution touchpoint, and competitive pricing strategy to maximize the client’s return on investment through optimum traction in digital, print, radio, and television. Overseeing trade communication initiative for the company's media sales division - creating brand integration packages & proposals and effectively creating buzz among media agency partners through a marketing plan that centers around engaging storytelling and case studies of successful campaigns. Show less



Audio+

• Malaysia
• Online Audio and Video Media
• 1 - 100 Employee

• Lead, Creative Solutions

  • Aug 2017 - Feb 2020

  Leading a team that provides creative 360° brand integration solutions, using Media Prima's strong foothold in local radio broadcasting and digital content publications industry. Instrumental in expanding trade representation of the network's digital presence, namely in targeted content creation, e-commerce and talent association. Highly involved in the network's business-to-business initiatives to consistently engage advertising and creative community, disseminating information on new offerings and avenue for clients to leverage. Show less

• Network Creative Marketing Executive

  • Aug 2016 - Jul 2017

  Involves in providing creative 360° radio solutions, covering 3 key touchpoints - on-air, on-ground and digital for current and possible clients. Responsible to explore potential channels and new approach within networks' capabilities via its established radio platforms to ensure effective engagement between brands and audience. I also support the Sales team in business pitches to offer new packages and integration ideas - securing deals and enticing client investments.Also responsible in the establishment of networks' trade identity and annual activities calendar, producing effective and creative communication materials to create consistent interest and hype from investment partners within the industry. Show less



REV Media Group

• Malaysia
• Advertising Services
• 200 - 300 Employee

• Digital Media Strategist

  • Feb 2015 - Aug 2016

  Involves in preparing and executing digital marketing solutions that cover content generation and media strategizing aligned with the concept and objective for a special project, encompassing internal campaigns from Media Prima’s diverse media ecosystem covering print, out-of-home and broadcast platforms as well as for external clients, acquired via business development unit. Influential in setting up the basis of the new unit that assists the integrated marketing department to extend the reach of audiences beyond Media Prima’s own ecosystem. Expose to business procedure of advertisement specification on numerous digital media owners, from search engine marketing, social ads and influencers' reach out. Show less

• Lifestyle & Entertainment Writer

  • Oct 2013 - Jan 2015

  In charge of writing lifestyle and entertainment features for xtra.com.my, an extension of Malaysia's no. 1 video portal, Tontoncovering women interest topics, showbiz, social events, fashion and beauty news on a daily basis, as well as conducting interviews, and photography sessions with lifestyle and entertainment personalities.Also involved in organizing networking events with influential women figures, businesses, and organizations as part of the A&P initiative of this newly launched, women extension portal of Tonton. Show less



Naga DDB Tribal

• Malaysia
• Advertising Services
• 100 - 200 Employee

• Brand Executive

  • Apr 2013 - Sep 2013

  Managing key account DiGi Best Prepaid (mobile prepaid products and services focusing mainly to mass audience and migrants market) & Happy Prepaid (prepaid specially segmented to East Coast audience). Tasks include receiving and understanding client’s briefs, coordinating the brief flow from creative proposal to final materials delivery, preparing weekly work-in-progress reports and preparing a competitive analysis of existing and new competitors’ products and promotions. Managing key account DiGi Best Prepaid (mobile prepaid products and services focusing mainly to mass audience and migrants market) & Happy Prepaid (prepaid specially segmented to East Coast audience). Tasks include receiving and understanding client’s briefs, coordinating the brief flow from creative proposal to final materials delivery, preparing weekly work-in-progress reports and preparing a competitive analysis of existing and new competitors’ products and promotions.



Kumpulan Utusan

• Malaysia
• Media Production
• 1 - 100 Employee

• Non-Executive Reporter

  • Mar 2013 - Apr 2013

  Provides monthly content for Mastika - a popular monthly Malay-language magazine with a heritage status. The content revolves around various human interest topics in example; horror and mystery, social issues, meta-science, astrophysics, and general knowledge. Job scope includes sourcing, coordinating and conducting interview sessions with credible figures, article translations as well as proofreading publication materials. Provides monthly content for Mastika - a popular monthly Malay-language magazine with a heritage status. The content revolves around various human interest topics in example; horror and mystery, social issues, meta-science, astrophysics, and general knowledge. Job scope includes sourcing, coordinating and conducting interview sessions with credible figures, article translations as well as proofreading publication materials.



Bates CHI&Partners

• Singapore
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Mar 2012 - Feb 2013

  Managing key accounts in the agency; briefly involved in F&N (F&N & Fruit Tree), F&N Dairies (Fruit Tree Fresh & Sunkist) & involved in annual brand planning for Zespri Kiwifruit, with experience on ATL & BTL projects on accounts mentioned. Tasks include managing the needs of the client by annual campaigns, which along the way exposed me to the process of preparing advertisement materials such as POSM, TVC. Also involved in preparing presentation decks with Strategic Planning Director for the annual brand plan and business pitches, as well as quarterly and monthly competitive analysis for the client’s market. Show less



Alaf Semenanjung Sdn Bhd

• Advertising Services
• 1 - 100 Employee

• Special Project Writer

  • Jul 2011 - Nov 2011

  Mainly involved in writing special feature articles, which mostly focused on current issues in entertainment, business, lifestyle and women interest topics, as well as writing product write-ups for Perempuan magazine. This job also requires me to arrange interviews with celebrities and public figures, attend social events and managing editorial content. That includes other basic editorial job scopes such as coordination of photoshoot, basic graphic design and managing monthly publication of the magazine. Show less