CRO Specialist

• Jun 2023 - Present

Co-fundadora Kamelus Academy

• 2021 - Present

Kamelus Academy is an edtech startup founded for me and two friends. The school purpose is to deliver a high quality of CRO training for people that is starting on their careers or want to improve their knowledge. Kamelus Academy is an edtech startup founded for me and two friends. The school purpose is to deliver a high quality of CRO training for people that is starting on their careers or want to improve their knowledge.

CRO Specialist

• Aug 2022 - Jun 2023

Responsible for CRO deliveries including analysis reports, finding new opportunities of conversion, AB tests analysis and strategy, qualitative researches. More than that, I’m also responsible to guarantee deadlines accomplishments from the team maintaining the quality of service to the client. Responsible for CRO deliveries including analysis reports, finding new opportunities of conversion, AB tests analysis and strategy, qualitative researches. More than that, I’m also responsible to guarantee deadlines accomplishments from the team maintaining the quality of service to the client.

Conversion & UX Specialist

• Feb 2022 - Aug 2022

My role at Pipefy was to create a CRO area to enhance leads conversions including an experiment culture in the company. The job experience was great as I had the opportunity to daily work with people from other nationality as well as knowing new cultures. • English was daily business language. My role at Pipefy was to create a CRO area to enhance leads conversions including an experiment culture in the company. The job experience was great as I had the opportunity to daily work with people from other nationality as well as knowing new cultures. • English was daily business language.

CRO Analyst

• May 2021 - Jan 2022

CRO on Brastemp Conversion Squad: - AB tests roadmap; - Agile Method Experience; - Quality and holistic tests; - Experience with prioritization between other squads and teams; - Insights for conversion rate optimization; - Data-driven strategy to drive opportunities and decisions; - Collaboration with PO, PM, Developers, UX and QA. CRO on Brastemp Conversion Squad: - AB tests roadmap; - Agile Method Experience; - Quality and holistic tests; - Experience with prioritization between other squads and teams; - Insights for conversion rate optimization; - Data-driven strategy to drive opportunities and decisions; - Collaboration with PO, PM, Developers, UX and QA.

Web Analytcs and CRO Analyst Sr.

• Dec 2019 - May 2021

- AB tests planning, execution, analysis and reporting; - KPIs definition and daily, weekly and monthly reporting; - Trends studies and benchmarking; - Performance analysis of Traffic Sources, such as paid media, CRM, organic traffic, social media and inbound; - Improvement of user journey, funnel and experience. - AB tests planning, execution, analysis and reporting; - KPIs definition and daily, weekly and monthly reporting; - Trends studies and benchmarking; - Performance analysis of Traffic Sources, such as paid media, CRM, organic traffic, social media and inbound; - Improvement of user journey, funnel and experience.

CRO Analyst Sr.

• Oct 2018 - Nov 2019

- AB tests planning, execution, analysis and reporting to stakeholders;- Funnel analysis;- Qualitative and quantitative research within UX team;- Developing and tracking implementation plans within Developers;- Promove improvement to user experience;- Experience with demand’s prioritization.

CRO Analyst Pl.

• Oct 2018 - Jul 2019

CRO Analyst Jr - Web Analytics

• May 2017 - Feb 2018

- AB tests planning, execution, analysis and reporting to stakeholders; - Customer behavior analysis with heatmaps and holistic tests; - Insights to propose and design test strategy; - Creation of implementation plans; - Experience with B2B and B2C clients. - AB tests planning, execution, analysis and reporting to stakeholders; - Customer behavior analysis with heatmaps and holistic tests; - Insights to propose and design test strategy; - Creation of implementation plans; - Experience with B2B and B2C clients.

Business Intelligence Intern

• Jul 2015 - Jul 2016

- Responsible for collecting data from Adobe Analytics to daily, weekly and monthly reports and dashboards of Brazil and Portugal MSN news portal. - Responsible for collecting data from Adobe Analytics to daily, weekly and monthly reports and dashboards of Brazil and Portugal MSN news portal.