Experience

Insense | TikTok & Meta Partner

• United States
• Software Development
• 1 - 100 Employee

• Content Marketing Manager

  • Sep 2023 - Present



Puzzl Software House

• Brazil
• Software Development
• 1 - 100 Employee

• Sales And Marketing Representative

  • Aug 2023 - Sep 2023

  Marketing and Sales Marketing and Sales



Lightfarm Studios

• Brazil
• Advertising Services
• 100 - 200 Employee

• Gerente de Marketing B2B

  • Aug 2017 - Sep 2023

  I began in 2017 as a Social Media Analyst at Lightfarm and eventually joined the team at UNHIDE School, where I helped establish and manage the Marketing department. My responsibilities included devising and executing conversion strategies, expanding the user base, and positioning the brand across various social media platforms. I oversaw teams for content creation, design, and video editing and creating briefs, scripts, and content calendars. I monitored relevant metrics and improved social media and online ad copy. Additionally, I played a crucial role in producing and promoting events and handling press relations. In June 2023, I transitioned to Lightfarm’s commercial division, where I specialize in B2B Marketing. In this capacity, I create strategies to attract and retain potential and existing customers via LinkedIn creative content and ads, SEO implementation, editorial content, and e-mail marketing campaigns. Show less



Zankyou Weddings

• Spain
• Technology, Information and Internet
• 100 - 200 Employee

• Redator de conteúdo web

  • Jan 2017 - Dec 2017

  Writing articles for the content section of the Zankyou Weddings website Writing articles for the content section of the Zankyou Weddings website



Toque a Campainha Móveis - Grupo TAC

• Retail
• 1 - 100 Employee

• Redator SEO

  • May 2017 - Aug 2017

  Writing SEO-optimized articles about the company's products and departments. Writing SEO-optimized articles about the company's products and departments.



Organising Committee for the Rio 2016™ Olympic and Paralympic Games

• Brazil
• Spectator Sports
• 200 - 300 Employee

• Operations Manager

  • Jul 2016 - Aug 2016

  While at Arenas Cariocas 2 and 3, I held the position of Press Room Supervisor. My primary responsibility was to coordinate the volunteer team, ensuring that journalists and photographers were met with a welcoming and efficient environment. Additionally, I oversaw the distribution of up-to-date reports and announcements and provided support in the search for information through the My Info Rio 2016 system. I also prepared the press conference environment, provided assistance during press conferences, and ensured adequate information flow. My communication with press services was efficient, and I played a role in ensuring the smooth running of the Venue Media Center. Show less



Toque a Campainha Móveis - Grupo TAC

• Retail
• 1 - 100 Employee

• Analista de conteúdo

  • Jun 2014 - Jun 2016

  As part of my job, I oversaw e-commerce marketing efforts to enhance the site's organic search ranking. I crafted effective strategies for social media channels - including Facebook, Instagram, and Pinterest - and optimized product descriptions for SEO purposes. My role also involved managing Facebook Ads campaigns while closely monitoring key performance indicators and outcomes. Additionally, I created SEO-optimized content for the company blog and tracked data using Google Analytics. I developed partnerships with leading industry influencers and specialized blogs while editing and producing content for institutional and commercial campaigns. Finally, I coordinated internal activities to promote and disseminate these campaigns. Show less



Peixe Urbano

• Technology, Information and Internet
• 100 - 200 Employee

• Copywriter

  • Dec 2012 - Jun 2014

  I held the primary responsibility of crafting daily offers for various markets. This included developing headlines, highlights, regulations, and supporting texts while following SEO ranking guidelines. Additionally, I created SMS messages and email sharing for each offer. Another aspect of my job involved investigating and reporting any potential discrepancies in the information provided by business partners. This was supported by customer service and quality assurance. Through this experience, I honed my skills in persuasive and SEO-optimized writing. Show less



World Animal Protection

• United Kingdom
• Non-profit Organizations
• 100 - 200 Employee

• Assistant Communications Manager

  • Sep 2011 - Dec 2012

  As Assistant to the Communications Manager, I spent one year and four months crafting press releases, institutional texts, newsletters, e-mail marketing, news, and content for my organization's website. I was key in executing communication projects, building strong relationships with suppliers and agencies, translating and revising international materials, and developing scripts for institutional videos and campaigns. Additionally, I provided press support, generated detailed communication reports, and coordinated booths at external events. I also was responsible for answering online supporters through e-mail contacts and collaborating with the communication team on various tasks, including updating social media and sending newsletters. Before this role, I worked as a Communication Intern. Show less

• Communications Intern

  • Mar 2010 - Sep 2011