Head of Marketing and Comms

• Nov 2022 - Present

👩🏽‍🔧 Marketing and Communications Team Lead I lead the Marketing and Communications team in developing and executing a winning B2B Marketing and communications strategy focused on three areas: Advocacy, Growth, and Delight. 🗣️ Brand Advocate and Communications Expert I am responsible for evolving and using our brand narrative to ensure desired market penetration in a multi-channel Marketing and Communications Strategy. 🌀 B2B Growth Marketing Strategist I lead and coach our B2B Growth Marketing team in testing new acquisition strategies and increasing the conversion rates of our sales funnel. ___ About Bridge for Billions: 💙 Bridge for Billions is a digital ecosystem of entrepreneurship programs for early-stage entrepreneurs. We believe entrepreneurial talent is everywhere but opportunities are not hence we work to generate decent growth and job opportunities for all 🚀 Show less

Brand & Project Manager

• Sep 2021 - Sep 2022

Thank to business growth, and personal achievements within Somos Estupendas, I was (happily) promoted to Brand and Project Manager. 〰️ responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. 〰️ focused on achieving brand business objectives in the short and long term.〰️ As a tech-savvy and organization geek, I am responsible for a company's online marketing strategies and projects (currently working on La Escuela development, Intranet, internal processes make-over, among maaany others.)-〰️ Reporting directly to the company's CEO, I managed a team of 6 people making sure that all projects and duties are accomplished and the team works motivated and 'estupend-ly'. Show less

Digital Marketing Manager / Social Media Manager

• Jun 2020 - Aug 2021

Responsible for planning, implementing, managing, and monitoring Digital Marketing strategy in order to increase brand awareness, improve Marketing efforts and increase sales:• Marketing Strategy- Work with the Marketing team and company founders in the definition and execution of all marketing and communication activities/campaigns.• Social Media- Oversee day-to-day operations on the brand's social media platforms (i.e. Instagram, Facebook, and Youtube) including the execution of content strategy and community management- Measure the success of every social media campaign- Work with copywriters and designers to ensure content is informative and appealing- Collaborate with Marketing, Sales, and Product Development teams- Moderating and capturing user-generated content within the influencer community and building that content into the local social media strategy when applicable• Influencer Marketing on IG- Develop and execute influencer marketing strategies and creative campaigns- Identify and build relationships with prominent influencers and thought leaders_IG account achievements: • During my time as SM, I grew the account from 5k to 300k• 15.2% engagement rate_Team & Brand reasons to be proud of:• Ideated, created and promoted the #AsíMeSiento movement• In one week, we had over 6M impressions between Social Media, Digital Media channels, and TV,• +50 influencers joined the movement altruistically,• Over 89.100 signatures have been collected to ask the Ministry of Health>- to hire more psychologists in primary care and increase the budget for mental health,- to include emotional education in schools• Ideated, managed and led #AdoptaUnHater VIRAL movement (https://somosestupendas.com/adopta-un-hater/) Show less

Social Media Manager

• Nov 2020 - Sep 2021

Marketing and Advertising Pop Star ⭐️

• Aug 2018 - Sep 2021

Communication & Digital Marketing Manager

• Jul 2018 - Jun 2020

Proudly creating communications that were reflective of our brands, our food, our people, and our culture. I was responsible for coordinating digital marketing, B2B marketing, as well as other general marketing and PR activities across Craveable portfolio of brands (Oporto, Red Rooster, and Chicken Treat). Across the 4 brands, my duties include: 👉🏽E x t e r n a l l y : • Planning digital marketing campaigns: - Planning, developing, and implementing the SEO strategy / coordinating SEO content for blogs and producing reports from Google Analytics, SEMrush, and/or Google Search Console, - Email marketing [MailChimp], - Social media and display advertising; - Employer branding. • Responsible for all management and relationship with clients and key accounts – including management and monitoring of the profitability of the account; • Maintaining our social media presence across B2B digital channels (LinkedIn, Seek, Franchise Business); • Finding new and innovative ways to communicate and promote our brands [project: implementation of Oporto franchising Chatbot]; • Measuring and reporting on the performance of all digital marketing campaigns. - Google Analytics, LinkedIn Analytics - Salesforce management: tracking key sales indicators, billing milestones, etc. - Report to the Steering Committee when required. 👉🏽I n t e r n a l l y: • Content strategy on internal digital channels. Increase of internal engagement by employees and improvement of internal reputation. • Promoting our culture with internal campaigns to help digital transformation, leaders' engagement and new collaborative environments. • Employer branding. • Helping with Internal corporate events. Show less

Client Services Manager

• Jun 2017 - Aug 2018

Due to my achievements in the Regional AM role, my responsibilities increased and I was promoted to CS Manager.I worked for the Ad Revenue Operations team acting as the point of contact for operational and technical services with Telefónica's operators (Movistar México, VIVO Brazil) and Axonix's Channel Partners. Maintaining close account management relationships with clients, including: • Pre-sales: responding to briefs, advising on campaigns fulfilling the order of sale• Ad trafficking and optimizing campaign set-up on a daily basis• Working with the wider team to get a campaign live: Checking campaign progress, making changes where needed to hit campaign goals • Providing regular updates to clients on the progress of customer service projects and campaigns that directly affect each client• Liaising with the Commercial team and providing support where required for the sales pitch and business development • Coordinating internal projects and determining the best utilization of resources to increase customer • Delivering training to clients about our platforms and services Show less

Regional Account Manager

• Oct 2016 - Dec 2017

Responsible for the business development of a new market and the management of the key accounts acting as the point of contact for operational and technical services with LatAm clients.Maintaining close account management relationships with clients, including: • Pre-sales: responding to briefs, advising on campaigns fulfilling the order of sale• Ad trafficking and optimizing campaign set-up on a daily basis• Working with the wider team to get a campaign live: Checking campaign progress, making changes where needed to hit campaign goals • Checking and sending daily reports and campaign process documents • Liaising with the LatAm Commercial team and providing support where required for the sales pitch and business development • Supporting the Statiq Client Services team with the Placelift reportsProjects:• Create and deliver onsite training about Axonix (history, products, and sales pitch) and the Programmatic environment to Movistar Mexico ---Worked at AXONIXAxonix is a mobile advertising and audience-buying platform that is part of the Telefónica group of companies.We work with the world’s largest Telco companies to enable privacy-compliant use of their data within Marketing and Advertising on mobile. This is via both verified 1st party data and modeled ‘Insights’/Lookalike data products. These products have been developed to ensure we meet the ever-changing needs of Agencies, Trading desks, Publishers, and their supporting data and programmatic partners. Show less

Brand Project Manager

• Dec 2015 - Nov 2016

Working on the launch of a new venture, taking part in the whole business development process. My role involves:• Finding clients;• Developing and implementing marketing initiatives across print and digital;• Designing marketing material;• Conducting market and competitive research;• Being responsible for managing key relationships, both internally and externally;• Overseeing and management of multiple projects;• Creating and checking quality of project proposals and bids. Show less

B2B Marketing Manager

• Sep 2015 - Dec 2015

Experience• Deputised for Executive Director• Contributed to short and long-term organisational planning and strategy• Managed quality assurance programmes• Researched of alternative methods of efficiency• Management of company’s budget in coordination with the Executive Director• Payroll management• Organisation of financial documents• Supervised and coached office staff• Managed key relationships, both internally and externally• Assisted colleagues in writing reports and analysing data• Administrative duties for HR• Strategic Consulting, including business plan & sales strategy developmentProjects Department for Transport projects (confidential) -franchise related Business case for ERTMS for Network Rail, Digital Rail Programme London Overground concession competition, UK Lagos Metro concession competition Show less

Communication and Marketing Manager

• Aug 2014 - Sep 2015

• Managed key relationships, both internally and externally• Written bids & proposals• Assisted the manager in writing reports and analysed data and conducted market researchvLed weekly team meetings• Project managed the content schedule and updating all activity against key deadlines• Managed the corporate branding: designing and creating corporate visual identity / Arranged promotional events• Responsible for the day to day running of the administration for the office________________________________________________________________________R&I Consulting is a London based Rail and Infrastructure Consulting and Project Development company with an experienced multidisciplinary team offering engineering design development, organisational challenges, operations and asset management and feasibility studies. Show less

Associate Consultant

• Jun 2015 - Nov 2015

Franchise competition support – Quality assurance - London Overground - Lagos Blue Line metro - DfT (UK Government) Pre-qualification Passport competition support – Quality assurance - Urban rail in Singapore and high speed rail in Japan Franchise competition support – Quality assurance - London Overground - Lagos Blue Line metro - DfT (UK Government) Pre-qualification Passport competition support – Quality assurance - Urban rail in Singapore and high speed rail in Japan

Digital Marketing & Communication

• Jun 2013 - May 2014

• Developed SEO strategy / Content Marketing • Challenge SEO briefs and provided innovative responses within tight deadlines • Supported the manager with advertising/media strategy and execution across all channels • Utilised data analytics and reporting to guide business decisions, evaluate strategies and identify new opportunities to deliver exceptional results and ROI for clients • Championed brand positioning and messaging ensuring a consistent but creative approach • Support with research, analysis and content for new business pitches Clients: Banking: Laboral Kutxa / Banca para Empresas, Institutions: Bizkaia:talent, Insurance: Seguros Santalucía, Drinks: Instituto de Investigación Agua y Salud, Business School: Escuela Europea de Negocios, Utilities: Ledia Group; Cetelem ________________________________________________________________________ Coonic is a well-known Strategic Communications and Marketing agency based in Spain. They focus on sales, branding, leads, visibility, or web positioning (SEO) through content and content marketing. Show less

Marketing Manager

• Feb 2011 - Oct 2011

• Managed PR and press relations, including event management; • Optimised the web communication SEO and organic and keyword search; • Implemented and maintained social media; • Managed the corporate branding: corporate visual identity and reputation management; • Managed the volunteering groups; and • Conducted market and competitive research. • Managed PR and press relations, including event management; • Optimised the web communication SEO and organic and keyword search; • Implemented and maintained social media; • Managed the corporate branding: corporate visual identity and reputation management; • Managed the volunteering groups; and • Conducted market and competitive research.

Various - Jobs while studying

• Sep 2007 - Jun 2011

* Waitress and stewardess - Gueridon - 2008/2011 * Client service - Sfera / El Corte Inglés - 2009/2010 * English Support Teacher - Various - 2008/2010 * Journalist - TeleBilbao - 2007/2008 * Client service - Toy Store / El Corte Inglés - 2007/2008 * Waitress and stewardess - Gueridon - 2008/2011 * Client service - Sfera / El Corte Inglés - 2009/2010 * English Support Teacher - Various - 2008/2010 * Journalist - TeleBilbao - 2007/2008 * Client service - Toy Store / El Corte Inglés - 2007/2008