Iwona K.

E-Commerce Marketing Coordinator at Balagan Studio
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Contact Information
us****@****om
(386) 825-5501
Location
Warsaw, Mazowieckie, Poland, PL
Languages
  • polski Native or bilingual proficiency
  • angielski Professional working proficiency
  • niemiecki Elementary proficiency

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Experience

    • Poland
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • E-Commerce Marketing Coordinator
      • Feb 2022 - Present

      Proficiently managed digital marketing budget and crafted media plans. Led the planning, execution, and optimization of Meta Ads campaigns. Effectively coordinated with media agency for Google Ads activities. Marketing Automation - overseeing ongoing campaigns and implementing innovative solutions. Orchestrated newsletter planning and distribution. Successfully implemented and managed programs within affiliate networks. Spearheaded the establishment and management of a loyalty program using the Salesmanago system. Conducted thorough analysis of performance metrics, ensuring alignment with e-commerce targets. Collaborated closely with software house for e-commerce enhancements, prioritizing IT tasks. Initiated and coordinated e-commerce improvements following UX and SEO principles. Proficiently handled operational tasks including the creation of simple landing pages within the PrestaShop system. Coordinated efforts with SEO agency. Show less

    • United States
    • Facilities Services
    • 1 - 100 Employee
    • E-Commerce Manager
      • Jul 2021 - Jan 2022

      A small e-merchandising team management. Taking care of the proper display of products in the online store. Maintaining good relationships with suppliers and technology partners. Prioritizing and building process to optimize team performance. Close cooparation with the sales department and IT agency. Operational work in Magento and Pimcore systems. Also responsible for on-site communication, promotional campaigns and product listings. Looking for new solutions in the field of e-merchandising

    • Senior E-Commerce Specialist
      • Apr 2020 - Jun 2021

      Responsible for paid social media campaigns to acquire new users on website and increase sale. Planning, running and optimizing dynamic product ads focused on the highest ROAS. Running and optimizing Allegro Ads Campaigns. Coordinating and reporting media agency work in email marketing. Creating strategy of off-site and on-site communication. Cooperation with the graphic designers team. Creating a concept and content on the landing page. Preparing and implementing product listings based on the analysis of sales data. Show less

    • Poland
    • Advertising Services
    • 1 - 100 Employee
    • Senior Paid Social Media Specialist
      • Feb 2019 - Nov 2019

      Full service 360 paid social activities for clients from various industries. Planning, implementation, optimisation & reporting of awareness, reach, consideration & performance campaigns. Beeing a part of social media team and coordinating assistant's daily work. Contact with SM agency's partners. Developing of an internal paid social department and broadening the knowledge on paid social in the agency Full service 360 paid social activities for clients from various industries. Planning, implementation, optimisation & reporting of awareness, reach, consideration & performance campaigns. Beeing a part of social media team and coordinating assistant's daily work. Contact with SM agency's partners. Developing of an internal paid social department and broadening the knowledge on paid social in the agency

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Paid Social Specialist
      • Sep 2018 - Feb 2019

      Independent and comprehensive conduct of paid social activities (planning, implementation, optimisation, reporting). Customer's business development and increasing its potential through paid social tools. Creation of strategies media activities in SM. Performing the function of the first contact regarding the campaign in social media Independent and comprehensive conduct of paid social activities (planning, implementation, optimisation, reporting). Customer's business development and increasing its potential through paid social tools. Creation of strategies media activities in SM. Performing the function of the first contact regarding the campaign in social media

    • Morocco
    • Software Development
    • Paid Social/ Digital Media Planner
      • Jan 2016 - Jun 2018

      Planning and execution of paid social campaigns (Facebook, Instagram, Messenger, Twitter). Coordinated international digital media projects. Optimized the activities to achieve the best KPIs. Analyzed results, prepared reports and postbuy presentations in Polish and English. Gave recommendation and built social media strategies. Monitored the innovations in social media and found the new solutions for the Clients. Daily communication with the Clients in Polish and English. Wrote advertising texts. Advised in advertising creatives. Show less

    • Germany
    • Business Consulting and Services
    • 1 - 100 Employee
    • PR Assistant
      • Sep 2014 - Dec 2015

      Responsible for social media communication of one of the biggest polish publishing house (Facebook, Instagram, Twiiter, Snapchat). Created communication startegy and executed unstandard projects in social media. Support PR activities: contact with influencers, events organization, mailing Responsible for social media communication of one of the biggest polish publishing house (Facebook, Instagram, Twiiter, Snapchat). Created communication startegy and executed unstandard projects in social media. Support PR activities: contact with influencers, events organization, mailing

    • Intern
      • Feb 2014 - Jul 2014

      Support for educational mission of Centre of International Debate. Helped in events organization. Promoted events on Facebook. Built CRM base. Mailing. Communicated with Centre's Partners. Cared of guests and front desk service Support for educational mission of Centre of International Debate. Helped in events organization. Promoted events on Facebook. Built CRM base. Mailing. Communicated with Centre's Partners. Cared of guests and front desk service

    • Poland
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Assistant
      • Mar 2013 - Jan 2014

      Contacted with current and potentail Clients. Managed website and Facebook profile. Copywriting. Newsletter delivery. Prepared sale offers. Support the chairman in daily duties Contacted with current and potentail Clients. Managed website and Facebook profile. Copywriting. Newsletter delivery. Prepared sale offers. Support the chairman in daily duties

Education

  • Uniwersytet Śląski w Katowicach
    Master's degree, Political Science | Journalism and Social Communication
    2011 - 2013
  • Akademia Techniczno-Humanistyczna w Bielsku-Białej
    Bachelor's degree, International relations
    2008 - 2011

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