Experience

OOm Pte Ltd
• Singapore
• Advertising Services
• 1 - 100 Employee
• Digital Marketing Manager

  • Nov 2021 - Present


Wisteria Mall (Trendsteq Pte Ltd)

• Marketing Executive

  • Mar 2019 - Oct 2021

  Spearheaded outreach strategy, monthly content calendar and contests on website & social media. Developed marketing campaigns and events strategy within budgets, worked with designer on mall collaterals and generated post-event reports. Liaised with tenants and external parties on mall advertising spaces, events and publicity. Spearheaded outreach strategy, monthly content calendar and contests on website & social media. Developed marketing campaigns and events strategy within budgets, worked with designer on mall collaterals and generated post-event reports. Liaised with tenants and external parties on mall advertising spaces, events and publicity.



Fumee by Habanos

• Assistant Manager Marketing & Business Development

  • Feb 2018 - Nov 2018

  Developed and maintained 400-seat restaurant’s integrated Digital Marketing: social media, EDM, Wordpress website, promotions, design marketing collaterals, budget, food photography. Monitored ROI with monthly reports. Handle event enquiries, quotation, invoicing, close deals; brief kitchen and operation teams. - Tripled engagement of Facebook & Instagram channels, doubling reach & impressions of posts - Garnered for 1 World Cup Facebook post 6500 reach, 100 likes, 37 comments and 18 shares with only $24 - Hosted media food tasting, food photography sessions. Executed promotional programs with partners eg Chope, HungryGoWhere, Standard Chartered Bank, Macallan, Highland Park, Crystal Wines, GrabFood, Honestbee Food, Singapore Food Listing & partners, etc. - Maintained and streamlined website and EDM to improve conversion rate and repeat visitors - Designed, checked and printed marketing collaterals: posters, event invites, menu cards, advertisements - Helped teams hit sales target of $150,000 in May & June with event monthly sales of $20,000-30,000. Closed the biggest event of 300pax ($33,000) in September Show less



Louis Vuitton

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Client Advisor

  • Feb 2016 - Jan 2018

  Developed sustainable relationship with regular and VIP clients. Managers entrust to present on products & events, briefing team of 80 colleagues monthly and lead event tours. - Host VIPs in private events: Objet Nomade, Amway, Chinese Tour, Trunk Event (Fullerton, ION apartment) - Secure high volume sales $10,000-50,000 per customer by clienteling with local & Vietnamese customers - Top 3 Salesperson of the month (team of 60 staff) - Winner of Crocodile Goods Sales 2 times, Ready-To-Wear Clothes Sales, Fragrance Launch Sales - Highest Delighted Clients feedbacks among staff (1 per month) Show less



Habanos The Fine Cigar People

• Marketing Executive & Retail Manager

  • Nov 2014 - Sep 2015

  Responsible for Marketing department of the cigar store: design, media management, promotional programs. Assisted to setup Fumee by Habanos (400-seat F&B outlet) - Maintained social media management (Facebook, Instagram), posting & replying to customers daily - Designed and ordered posters, vouchers, invites, product info cards, branded gift bags - Managed media partners eg Millenia Walk marketing, luxury magazines, whisky events - Proposed monthly and quarterly promotions, monitored competitions e.g. Davidoff, Oaks Cellars - Trained and lead sales team to hit monthly sales of $51,000 - 62,000 - Created, managed the operations manual, training materials, sales, inventory reports, Pos, DOs - Coordinated with chef, F&B director, bar manager and vendors on quotations, designs, samples Show less



iCentral Mobile

• Retail Manager

  • Jun 2013 - Aug 2014

  Managed 3 of company’s 6 stores in City Square, Plaza Singapura and Vivo City. Analyzed weekly and monthly sales data to ascertain stocks needed from various suppliers. Handled customer complaints, refund, exchange and discounts following strict company policy. Interviewed, trained and motivated staff. - Set a new record company-wide for daily sales $3090, 3 times higher than average - Propelled turnaround for 2 of the lowest sales outlets, transformed the visual merchandising and cleanliness, hence motivated staff to hit sales target - Handled deliveries to and returns from Nubox, maintain good business relation Show less



S.E.C Moda Designs

• Vietnam
• Architecture and Planning
• 1 - 100 Employee

• Marketing Coordinator & Assistant to Managing Director

  • Sep 2012 - Apr 2013

  Worked closely with Sales and Production Directors on Diamond Island Project, worth 3 Billion VND (SGD180,000). Handle logistics hand in hand with Workshop Manager to ensure sufficient stocks for current and future projects. In charge of local logistics of delivering furniture to customer's door while controlling charges applied by various movers hired. Managed a team of 5 Sales Consultants, supervising sales processes in addition to negotiation contracts, payment terms and delivery leadtimes. Created an excess of 500 million VND (SGD 29,000) in sales surplus, on top of the sales objective. Highly skilled in customer service, communication and marketing activities planning, resulting in the growth of the relationship with our most important partner, Samsung Corporation. Show less



Galaxy Communications, Vietnam

• Vietnam
• Advertising Services
• 1 - 100 Employee

• Public Relations Intern

  • Aug 2009 - Sep 2009

  - Translate documents from English to Vietnamese and vice versa. - Directly called up participants of PR events and journalists as invitation to news conferences. - Handle extra work of databases and updating information. - Translate documents from English to Vietnamese and vice versa. - Directly called up participants of PR events and journalists as invitation to news conferences. - Handle extra work of databases and updating information.