Experience

SketchDeck

• United States
• Design Services
• 1 - 100 Employee

• Content Marketing Manager

  • Feb 2022 - Present

  Drives business growth through development of insights-driven content strategy, execution of timely, SEO-optimized content, distribution of content through cross-channel campaigns, and consistent analysis of campaign success. Owns end-to-end production of newsletter, blog, email, and social content, as well as case studies, e-books, white-papers and webinars. Manages regular updates and improvements to the SketchDeck website to improve SEO performance and conversion rates. Leads co-marketing content campaigns with leading client partners, including e-books, playbooks, white papers, and webinars. Show less



Brandshare

• United States
• Advertising Services
• 1 - 100 Employee

• Integrated Marketing Associate

  • Jan 2021 - Feb 2022

  Managed day-to-day execution of RFP pipeline and B2B content and communications across email, site, and social to build awManages day-to-day execution of RFP pipeline and B2B content and communications across email, site, and social to drive sales and build awareness of Brandshare solutions in the CPG industry. Managed day-to-day execution of RFP pipeline and B2B content and communications across email, site, and social to build awManages day-to-day execution of RFP pipeline and B2B content and communications across email, site, and social to drive sales and build awareness of Brandshare solutions in the CPG industry.



StarChefs

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Associate Marketing Manager

  • Jan 2020 - Jan 2021

  Connected culinary professionals with relevant brands (ex. Vitamix, Kikkoman, Nicolas Feuillate) by designing, executing, and reporting on co-branded experiential and digital marketing campaigns Connected culinary professionals with relevant brands (ex. Vitamix, Kikkoman, Nicolas Feuillate) by designing, executing, and reporting on co-branded experiential and digital marketing campaigns



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Digital Marketing Coordinator

  • Jan 2018 - Jan 2020

  Managed major touch points for paid social creative from pre- to post-campaign for Vogue, Vanity Fair, Wired, and The New Yorker. Wrote and edited effective, on-brand copy for paid social and partnership deliverables across all brands. Optimized paid social strategy with data-driven insights on creative, social platforms, and site verticals. Managed major touch points for paid social creative from pre- to post-campaign for Vogue, Vanity Fair, Wired, and The New Yorker. Wrote and edited effective, on-brand copy for paid social and partnership deliverables across all brands. Optimized paid social strategy with data-driven insights on creative, social platforms, and site verticals.



NYC Train Sign

• Brooklyn, NY

• Digital Marketing Assitant

  • Oct 2017 - Dec 2018

  Led cross-platform marketing and communications in partnership with Marketing lead. Oversaw execution of paid social campaigns, content creation, copywriting/editing, and organic social campaigns. Grew Instagram from 1,900 to 4,700 followers. Salvaged and forged key customer relationships across social and email, and collected valuable testimonials to bolster brand's digital narrative. Led cross-platform marketing and communications in partnership with Marketing lead. Oversaw execution of paid social campaigns, content creation, copywriting/editing, and organic social campaigns. Grew Instagram from 1,900 to 4,700 followers. Salvaged and forged key customer relationships across social and email, and collected valuable testimonials to bolster brand's digital narrative.



Smith College

• United States
• Higher Education
• 700 & Above Employee

• Student

  • Aug 2011 - May 2015

  Graduated Cum Laude with a BA in English and Theater; Awarded the Denton-Snyder Acting Prize and The Clara French Prize to a senior who has advanced furthest in the study of English language and literature

• STRIDE Research Assistant

  • Sep 2011 - May 2013

  Assisted professors with various research projects in addition to my courses by collecting and summarizing research materials (e.g. books, articles, or dissertations), fact checking pre-existing sources, preparing powerpoint presentations for lectures, and conducting and transcribing interviews with relevant sources.