Ivy Guo 郭晓桐
Corporate Branding at GOODIX Technology INC.- Claim this Profile
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Bio
Experience
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GOODIX Technology INC.
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China
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Semiconductor Manufacturing
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200 - 300 Employee
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Corporate Branding
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Sep 2019 - Present
- Customer oriented event planning & organizing, including tech seminars, international exhibition: MWC/CES, etc. - Overseas media relation, explore and maintian relationship with industrial media; - Communication content management - Customer oriented event planning & organizing, including tech seminars, international exhibition: MWC/CES, etc. - Overseas media relation, explore and maintian relationship with industrial media; - Communication content management
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Kandao Technology
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China
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Photography
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1 - 100 Employee
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Brand Manager
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Sep 2016 - Sep 2019
- Develope media strategies for 360-degree camera announcements and campaigns. Prepare press release and pitch tech journalists from Digital Trends, Forbes, Engadget, etc. to generate substantial coverage in China and overseas - Closely communicate with bloggers and KOLs to build and maintain a good relationship. - Present Kandao and products at international exhibitions and conference for industry influencers and media. - Collaborate with external teams to manage Kickstarter launch… Show more - Develope media strategies for 360-degree camera announcements and campaigns. Prepare press release and pitch tech journalists from Digital Trends, Forbes, Engadget, etc. to generate substantial coverage in China and overseas - Closely communicate with bloggers and KOLs to build and maintain a good relationship. - Present Kandao and products at international exhibitions and conference for industry influencers and media. - Collaborate with external teams to manage Kickstarter launch campaign, including produce promotion video, generate paid social media content, engage backers via email campaign to achieve more than 500 thousand USD funding goals. - Manage the social media brand accounts (mainly Facebook, Wechat), through community engagement and management, and regular posting Show less - Develope media strategies for 360-degree camera announcements and campaigns. Prepare press release and pitch tech journalists from Digital Trends, Forbes, Engadget, etc. to generate substantial coverage in China and overseas - Closely communicate with bloggers and KOLs to build and maintain a good relationship. - Present Kandao and products at international exhibitions and conference for industry influencers and media. - Collaborate with external teams to manage Kickstarter launch… Show more - Develope media strategies for 360-degree camera announcements and campaigns. Prepare press release and pitch tech journalists from Digital Trends, Forbes, Engadget, etc. to generate substantial coverage in China and overseas - Closely communicate with bloggers and KOLs to build and maintain a good relationship. - Present Kandao and products at international exhibitions and conference for industry influencers and media. - Collaborate with external teams to manage Kickstarter launch campaign, including produce promotion video, generate paid social media content, engage backers via email campaign to achieve more than 500 thousand USD funding goals. - Manage the social media brand accounts (mainly Facebook, Wechat), through community engagement and management, and regular posting Show less
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People's Daily Online (HK)
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Hong Kong
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Reporter & Marketing Officer
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Oct 2013 - Aug 2016
- Plan and write creative content for company’s Weibo and Facebook Page, where the number of followers dramatically increased to more than 110K in 2 years. - Seek sponsorship for online media programs and execute marketing campaigns for clients such as CLP group, Hong Kong Tourism Board, Cheong Hing Store Ltd. etc. - Multi-media production including online video shooting and editing. - Interview Hong Kong celebrities and write articles focusing on political and social affairs. - Plan and write creative content for company’s Weibo and Facebook Page, where the number of followers dramatically increased to more than 110K in 2 years. - Seek sponsorship for online media programs and execute marketing campaigns for clients such as CLP group, Hong Kong Tourism Board, Cheong Hing Store Ltd. etc. - Multi-media production including online video shooting and editing. - Interview Hong Kong celebrities and write articles focusing on political and social affairs.
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Wonderful Sky Financial Group Limited
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Hong Kong
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive Intern
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Apr 2013 - Jun 2013
-Organized financial data of listed companies in HK -Prepared press conference for clients -Organized financial data of listed companies in HK -Prepared press conference for clients
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Nanfang Media Group
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China
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Newspaper Publishing
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1 - 100 Employee
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Intern Reporter
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2011 - 2012
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Video Production Intern
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Jun 2010 - Sep 2011
-Assist video journalists to interview and edit evening TV news in Public New Chanel -Participate in culture documentary and interview local folk artists -Proficiently use professional edit software -Assist video journalists to interview and edit evening TV news in Public New Chanel -Participate in culture documentary and interview local folk artists -Proficiently use professional edit software
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Education
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The Chinese University of Hong Kong
Master's degree, Public Relations, Advertising, and Applied Communication -
Jinan University
Bachelor of Arts (B.A.), Journalism