Experience

Chinafy

• Hong Kong
• Software Development
• 1 - 100 Employee

• Product Marketing Manager

  • Jul 2020 - Present



Notey Labs

• Technology, Information and Internet
• 1 - 100 Employee

• Product Marketing Manager

  • Jul 2020 - Present

  Grow Notey's web technology products including Chinafy and Ultrasite



Asia Society Hong Kong Center

• Hong Kong
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• External Affairs Officer - Lead Content Strategist

  • Jan 2019 - Jul 2020

  📍 Content Marketing• Liaise with stakeholders to develop cross-regional content – one of my recent projects is to launch Hong Kong's first Facebook live series on COVID-19 with on-the-ground doctors and Nobel Laureates. Total views count is 33,515. • Grow Instagram's following by 161%, making ASHK one of Hong Kong's most-followed cultural organisations. Current follower count is 11,500• Grow Facebook video views by 202% with a revamped technical approach• Develop a topical content calendar to define and diversify ASHK's brand on social media• Improve email marketing to enhance conversion – opening rate is 8% above industry average, USD$50,000 was once raised within 15 minutes of targeted blasts• Design basic graphics and video content for in-house events and initiatives📍 Analytics• Trained in monitoring social media analytics with independent digital tools (Ads Manager, Google Analytics, Data Studio, SimilarWeb and BuzzSumo)• Develop an accessible database of online traffic for strategising and reporting purposes📍 Recognition• Directly report to Executive Director as a creative problem-solver• Train 20+ staff and cross-sector partners about micro-content strategies• Youngest employee to win "Service Excellence Award" in the company's history



端傳媒 Initium Media Technology Ltd

• Singapore
• Online Media
• 1 - 100 Employee

• Photo Editor (Intern)

  • Sep 2018 - Feb 2019

  • Shot news videos that tell post-movement experience of Occupy Central activists • Covered Hong Kong's Legislative Council by election in 2018• Acquired editorial skills in photo selection, translation, and fact-checking • My most recent works concern post-typhoon tree management, 2018 China's National Day, and community-organized lantern art festival in Tai O



Kindling Group

• United States
• Media Production
• 1 - 100 Employee

• Online TV Producer

  • Jun 2018 - Aug 2018

  • Created the company's first online IGTV series “What’s up, Doc?”, which aims to debunk stereotypes associated with documentary-making through engaging lunch-time conversations • Brought satisfying organic growth to the company’s Instagram by diverting 15% our followers to the new TV platform "IGTV", in addition to boosting the company’s weekly reach from fewer than 100 to over 1,000• Strategised a promotional campaign accompanying the TV show: I wrote captions, designed GIFs and edited snippets, gathering over 2,000 total organic reach



North by Northwestern

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Photojournalist

  • Jan 2018 - Apr 2018

  • Trained to work as a media professional in a fast-pace student-run media• Photographed Dance Marathon 2018, a 30-hour charity event raising over USD$1 million. I was the most active contributor to social media engagement• Produced my debut story on long distance couples, the most reacted piece on NBN's page in February



HelloReporter.io

• PR and Content Specialist

  • Oct 2017 - Dec 2017

  • Spearheaded a white paper project for a multi-national corporate (MNC) client. As the lead writer, I conducted intensive research and competitor analysis to deliver a 4500-word finished product with original content, visuals and infographics• Produced and launched five articles about media marketing on over three Asian business media (e27, Yahoo news, and Tech in Asia)• Trained in monitoring social media analytics with independent digital tools (Google Analytics, Facebook Ads Manager, SimilarWeb and BuzzSumo, etc.)



Time Auction

• Non-profit Organizations
• 1 - 100 Employee

• Volunteer Photographer

  • Aug 2017 - Dec 2017

  • My interest in social justice brought me to the youth startup "Time Auction" which promotes intellectual exchange with society leaders by hosting meetings with selected speakers every week• Trained in event photography, which includes different lightings, mirrorless and DSLR camera settings, efficient photo-retouching



The University of Hong Kong

• Hong Kong
• Higher Education
• 700 & Above Employee

• Managing Editor, Cross-Cultural Learners Magazine

  • Dec 2016 - Dec 2017

  • Managed and revamped Cross-Cultural Learners’ Magazine • Documented school-aged ethnic minority in Hong Kong and explored their way of life in a homogenous society through multimedia production• As a bilingual writer, I aim to empower EM students by boosting media presence of their minority experience and incorporating teaching in everyday media. I designed the publication as a teaching supplement to EM-concentrated school such as Delia Memorial Schools by making Chinese-English glossary in each issue, in addition to conceptualising the stories and overarching themes in our publication• Acquired experience in publication such as conceptualisation, feature writing, translation and documentary photography



HKU Summer Institute

• Freelance Photographer

  • Jul 2017 - Aug 2017

  • Produced photos and edited four videos with marketable content. I followed over 5 summer camps 9 hours a day to documented their daily interaction. I was able to create fun dynamics with my photography subjects, whom trusted me to tell their stories through my lens.• Trained in basic Premier Pro Cut



English Society, A.A.H.K.U.S.U.

• Chairperson

  • Oct 2015 - Oct 2016

  • Initiated and organised the largest joint-university event “Joint-University Spring Ball” in the Society’s history • Generated a record-breaking revenue from “Joint-University Spring Ball”• Acted as the student liaison between the School of English and current students• Facilitated diplomatic relationships with both internal and external student societies