Concept Development Manager

• Feb 2022 - Present

Responsible for concept developments in the Dutch market ranging from refined premium outlets to local fast-casual brands. Includes strategic positioning, developing concept briefs, driving food & beverage directions and creating operationally sound outlets. Owner of a brand portfolio consisting of proprietary brands and franchise partners. Internationally guiding strategic marketing initiatives as well as hosting business reviews with global franchise partners. Responsible for concept developments in the Dutch market ranging from refined premium outlets to local fast-casual brands. Includes strategic positioning, developing concept briefs, driving food & beverage directions and creating operationally sound outlets. Owner of a brand portfolio consisting of proprietary brands and franchise partners. Internationally guiding strategic marketing initiatives as well as hosting business reviews with global franchise partners.

Senior Concept Developer / Senior Consultant

• Jun 2021 - Feb 2022

- Responsible for conducting market research, feasibility studies & operator searches for hospitality and real-estate clients.- Full-cycle concept development for hospitality clients (Marriot, Radisson etc.)- Using data to drive operational excellence and customer retention at restaurants.- Identifying new business opportunities for hospitality and retail concepts.

Concept Developer / Consultant

• May 2019 - May 2021

Accountmanager

• Aug 2016 - Aug 2017

- Responsible for the development and growth of Nespresso’s OOH client base.- Nurturing high value accounts & relationship management.- Co-developing and implementing new sales/marketing plans.- Supporting and leveraging new product launches and conducting field marketing.

Customer lifecycle trainee

• Feb 2016 - Aug 2016

- Analysing and optimising touch points in the customer lifecycle to maximise customer experience.- Developing and managing the execution of contact strategies for all OOH customers to reduce attrition and to reignite growth at existing customers.- Analysing sales metrics to enhance performance and productivity of the sales team. - Assisting in the creation of several marketing projects.

Sales Representative

• Mar 2015 - Feb 2016

Boutique wine store located in The Hague. The position included being involved in selling, purchasing and financial planning which enhanced my knowledge on both retail management as well as wine&food pairing. Boutique wine store located in The Hague. The position included being involved in selling, purchasing and financial planning which enhanced my knowledge on both retail management as well as wine&food pairing.

Guest Relations Officer

• Mar 2014 - Aug 2014

During my internship at the Mandarin Oriental Barcelona I have been involved in providing 5 star hospitality at the highest possible level with the main responsibilities being: - Ensuring guest comfort & satisfaction throughout their stay. - Organizing and communicating special occasions or guest requirements - Dealing with minor complaints and follow up - Providing recommendations for restaurants and tourist attractions - Welcoming VIP guests and local visitors - Escorting guests and introducing hotel facilities Show less

Allround Employee

• Aug 2008 - Aug 2012

Fletcher Familiehotel Paterswolde is a well-known local 4* hotel part of the Fletcher Hotel Group. During my years at the hotel I was able to work in several departments while learning essential hotel basics. Departments included: - Kitchen - Restaurant/Bar - Housekeeping - Technical Services Fletcher Familiehotel Paterswolde is a well-known local 4* hotel part of the Fletcher Hotel Group. During my years at the hotel I was able to work in several departments while learning essential hotel basics. Departments included: - Kitchen - Restaurant/Bar - Housekeeping - Technical Services