Experience

Addiko Bank AG

• Austria
• Banking
• 100 - 200 Employee

• Group Digital Growth Director

  • Sep 2023 - Present



Solflare Wallet

• Financial Services
• 1 - 100 Employee

• Head of Marketing

  • Mar 2023 - Sep 2023

  Head of marketing for Solflare (Solana blockchain), Rise (Aptos blockchain) and Elli (Sui blockchain) crypto wallets.



Infobip

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Global Head of Growth Marketing

  • Apr 2021 - Mar 2023

  Zagreb, Croatia Designed, built, and led the Growth Marketing organization and strategy on an international level. Leading a team of 15 people in various expert positions (campaign management, advertising, marketing automation, SEO, CRO, martech & analytics). Managed a 7 figure growth budget. Supported both sales-led growth by working with regional revenue organizations (Americas, EMEA, APAC), and product-led growth by collaborating with Product & Engineering teams. Acquired experience in building and… Show more Designed, built, and led the Growth Marketing organization and strategy on an international level. Leading a team of 15 people in various expert positions (campaign management, advertising, marketing automation, SEO, CRO, martech & analytics). Managed a 7 figure growth budget. Supported both sales-led growth by working with regional revenue organizations (Americas, EMEA, APAC), and product-led growth by collaborating with Product & Engineering teams. Acquired experience in building and scaling teams on an international level.

• Digital Marketing Team Lead

  • Nov 2018 - Apr 2021

  I was responsible for building, hiring, leading, and managing the Digital Marketing team to deliver business results through effective digital marketing tactics. Responsibilities also included creating a global digital marketing strategy, and managing social media, digital advertising, analytics, SEO, lead scoring&nurturing, email marketing, and website conversion rate optimization. I also managed internal processes and coordinated with other teams and regions worldwide.



Degordian

• Croatia
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Digital Marketing Services

  • Nov 2016 - Nov 2018

  Led all service-providing teams in the marketing agency including Performance teams (digital advertising, SEO, CRO), Social media & PR, and Creative teams (strategy, content, design, video…) - 30+ people Responsible for the development of agency services and processes, change management, business development, employee development, overall management, and development of the entire digital marketing segment in Degordian at a strategic and operational level. The teams I led won multiple… Show more Led all service-providing teams in the marketing agency including Performance teams (digital advertising, SEO, CRO), Social media & PR, and Creative teams (strategy, content, design, video…) - 30+ people Responsible for the development of agency services and processes, change management, business development, employee development, overall management, and development of the entire digital marketing segment in Degordian at a strategic and operational level. The teams I led won multiple marketing industry awards.

• Head of Digital Advertising

  • Jun 2014 - Nov 2016

  Zagreb Developed and led the Digital advertising team responsible for digital advertising and performance marketing. The team grew from 1 to 8 -10 people in a 2 years period. Team services included digital advertising campaigns, SEM, SEO, email marketing, and web analytics for various agency clients Managed and developed the entire digital advertising segment in Degordian at a strategic and operational level.

• Digital Advertising Manager

  • Jun 2012 - Jun 2014

  Created and implemented digital advertising and performance marketing strategies and campaigns for various agency clients. Acquired expertise with various digital advertising channels, including Google Ads, social advertising (Meta, Linkedin, Twitter..), programmatic advertising, mobile advertising, and email marketing. I also used tools such as Google Analytics to measure and analyze performance.

• Socialnumbers team member

  • Jan 2012 - May 2012

  Socialnumbers.com is a global project run in a cooperation with local partners from different countries in order to offer relevant information and data for each individual market. The goal of socialnumbers.com is to cover the statistics and business intelligence in community management but also to outline the best agencies that are doing social media around the globe and the best cases that are being done

• Social Media Marketing Intern

  • May 2011 - Jan 2012



eSTUDENT

• Croatia
• Higher Education
• 100 - 200 Employee

• Digital marketing team leader

  • Oct 2011 - May 2012

  Zagreb Main activities and responsibilities: - Planning of online marketing strategies - Implementation of strategies - Facebook strategies for eSTUDENT projects - Community management