Strategic Communications, Marketing and PR Director

• Nov 2019 - Present

Lead architect of the FIU Chaplin School's marketing, PR and strategic communications two-member department, which includes website, social media, editorial storytelling, event marketing, and marketing collateral creation for all school departments such as: recruitment, student success, faculty, alumni, development, career services, human resources, finance, and non-credit and professional courses. Duties include: strategic planning, digital marketing, social media marketing, press release creation and distribution, crisis communications, content and copywriting, content editing, graphic creation, photography, video production, speech writing, media training, media placement, and event planning and execution. My role includes being the liaison and marketing and communications lead for the Chaplin School during the South Beach Wine & Food Festival(R), the North Miami BrewFest, New York City Wine & Food Festival, the Black Pepper Food Festival, and other FIU hospitality festivals, events, conferences, and industry partnerships. Show less

Owner/Freelance Writer, Public Relations, Marketing, Video Production & Event Specialist

• Jun 2009 - Present

Emmy-award winning Journalist and Public Relations and Marketing Professional with more than 15 years of experience specializing in: Public Relations, Marketing, Writing/Copy Editing, Video Production, Crisis Management, Media Training and Event Planning and Execution. Strengths include: Exceptional writing skills, Creativity, Ability to Think Outside-the Box, Dynamic People Person and Excellent Management Skills. Emmy-award winning Journalist and Public Relations and Marketing Professional with more than 15 years of experience specializing in: Public Relations, Marketing, Writing/Copy Editing, Video Production, Crisis Management, Media Training and Event Planning and Execution. Strengths include: Exceptional writing skills, Creativity, Ability to Think Outside-the Box, Dynamic People Person and Excellent Management Skills.

Public Relations Manager

• Feb 2007 - Jun 2009

Responsibilities Include: -Manage all media inquiries and requests for 61 Macy's stores throughout Florida and in Puerto Rico -Communicate national and regional news about Macy's to news media outlets -Press release writing, editing and distribution to media outlets -Collaborate with special events managers and staff on Macy's Florida event execution and strategies -Manage press at all Macy's Florida events including celebrity and sports figure personal appearances, store openings, and editorial shoots -Serve as company's local and national Spanish spokesperson -Manage all Spanish media inquiries and requests for Macy's Florida -Help manage crisis communication -Media training Show less

Special Projects Producer

• 1999 - 2006

Enterprised, interviewed, wrote weekly feature story ideas that aired on Miami/Ft. Lauderdale FOX affiliate, WSVN-TV. Features included segments on a variety of topics, including health, medicine, parenting, food, fashion and news. Nominated for four, and won three National Academy of Television Arts and Sciences Suncoast Chapter Emmy Awards. Enterprised, interviewed, wrote weekly feature story ideas that aired on Miami/Ft. Lauderdale FOX affiliate, WSVN-TV. Features included segments on a variety of topics, including health, medicine, parenting, food, fashion and news. Nominated for four, and won three National Academy of Television Arts and Sciences Suncoast Chapter Emmy Awards.

Reporter/Associate Producer

• 1998 - 1999

Television Reporter

• 1996 - 1998

Reporter

• 1995 - 1996

General Assignment Reporter/Anchor/Weather Anchor

• 1994 - 1995

Producer/Writer

• 1992 - 1994