Ivonne Ruiz Escárcega

Senior Account Manager at REMEZCLA
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX
Languages
  • Español -
  • Inglés Professional working proficiency

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Experience

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Senior Account Manager
      • Jun 2023 - Present

    • Senior project Manager
      • Aug 2022 - Jun 2023

    • Argentina
    • Media Production
    • 1 - 100 Employee
    • Project manager
      • Mar 2021 - Mar 2022

      Brand: Klar Activity and resource planning Organizing teams / time management Client direct communication Management, planning and coordination for digital content / printed / OOH / TV 3D Brand: Klar Activity and resource planning Organizing teams / time management Client direct communication Management, planning and coordination for digital content / printed / OOH / TV 3D

    • United States
    • Media Production
    • 700 & Above Employee
    • Senior Account Executive
      • Aug 2018 - Jun 2020

      Company: DIAGEO Brands: Buchanan's / Tanqueray / Zacapa Project and campaign management in digital, print, OOH and TV (including paid media) for all its products. Coordination and planning for new product line launch campaigns. E.g. The Next Game Changers, series in collaboration with J Balvin, launch of "Two Souls" with Bomba Estereo as main talent. Coordination and logistics in productions, music festivals and private events (Feria de San Marcos, Pal Norte, premieres, social media coverage). Direct communication with brands, agencies and suppliers. Coordination and supervision of internal and external teams. Supervision of content and analytics. Company: DANONE Brand: Danup Project and campaign management in digital, print and OOH. Coordination and planning of campaigns to launch new product lines. Coordination and logistics in content productions and festivals (Bahidorá). Direct communication with brands, agencies and suppliers. Coordination and supervision of internal and external teams. Show less

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Marketing Account Executive
      • Jun 2017 - Jul 2018

      Brand: CINÉPOLIS Direct brand communication. Project management and digital campaigns. Coordination and planning of campaigns for new product launches. Coordination and logistics in festivals and private events (Morelia International Film Festival, tweetrooms, premieres and social media coverage). Coordination and supervision of internal and external teams. Supervision of content and analytics. Company: GRUPO HERDEZ Brand: Salsa Búfalo BTL project management, coordination and planning. Coordination and logistics in content productions and massive events (Ultra Mexico 2017, Corona Capital 2017 and EDC 2018). Direct communication with brands, agencies and suppliers. Coordination and supervision of internal and external teams. Show less

  • Grupo PANAM de México
    • Av. de la luz #81, parque industrial la luz. Cuautitlán Izcalli.
    • Brand Manager Jr.
      • Nov 2014 - Apr 2017

      Brand: PANAM Project and campaign management in digital, print and OOH. Coordination and planning of new product launch campaigns. Coordination and supervision of BTL and On Trade. Coordination and logistics in content productions and massive events. Direct management and coordination with agencies and suppliers. Development, creation and supervision of strategies, e-commerce and content. Planning and management with influencers and sponsorship in massive events (Corona Capital, Vive Latino, Machaca Fest, Festival Vaivén, showcases (Drake Bell, Los Auténticos Decadentes, Los Elásticos), launch of the Frida Kahlo Collaboration. Show less

    • Creativa /Social Media
      • Jul 2012 - Oct 2014

      Brands: Maybelline, Tequila Antiguo. Creativity development. Content creation. Social media management. Direct brand communication. Brands: Maybelline, Tequila Antiguo. Creativity development. Content creation. Social media management. Direct brand communication.

Education

  • Universidad de Londres
    Licenciatura, Comunicación digital y contenidos multimedia
  • Universidad de Londres
    Licenciatura, Comunicación Multimedia

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