Ivona Nicol
Marketing Communications Manager at Marley Alutec- Claim this Profile
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English Native or bilingual proficiency
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Bulgarian Native or bilingual proficiency
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Macedonian Native or bilingual proficiency
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Russian Limited working proficiency
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Bio
Stephen Jeffries
Ivona is a hard working and highly organised marketing communications professional. During my time working with Ivona, she successfully manged many important and complex projects, including our presence at Ecobuild and the launch of our new website. Ivona is an asset to any company's marketing department.
Stephen Jeffries
Ivona is a hard working and highly organised marketing communications professional. During my time working with Ivona, she successfully manged many important and complex projects, including our presence at Ecobuild and the launch of our new website. Ivona is an asset to any company's marketing department.
Stephen Jeffries
Ivona is a hard working and highly organised marketing communications professional. During my time working with Ivona, she successfully manged many important and complex projects, including our presence at Ecobuild and the launch of our new website. Ivona is an asset to any company's marketing department.
Stephen Jeffries
Ivona is a hard working and highly organised marketing communications professional. During my time working with Ivona, she successfully manged many important and complex projects, including our presence at Ecobuild and the launch of our new website. Ivona is an asset to any company's marketing department.
Credentials
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Google Ads for Beginners
UdemyDec, 2022- Nov, 2024 -
Leadership: Practical Leadership Skills by Chris Croft
Udemy: Online CoursesSep, 2022- Nov, 2024 -
Speed Learn 25 Mins: Leadership, Project Management & Sales
Udemy: Online CoursesSep, 2022- Nov, 2024 -
Digital Marketing Fundamentals: Social Media Strategy
Udemy: Online CoursesJul, 2022- Nov, 2024 -
Storytelling for Marketers Workshop
The Wordcraft AcademyJun, 2022- Nov, 2024 -
Marketing Fundamentals - Search Engine Optimization (SEO)
UdemyMay, 2022- Nov, 2024 -
Certificate of Achievement for completed Create a Social Media Marketing Campaign course
University of Leeds and Institute of CodingJun, 2020- Nov, 2024 -
Certificate of Achievement for completed Create a Professional Online Presence course
University of Leeds and Institute of CodingMay, 2020- Nov, 2024
Experience
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Marley Alutec
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United Kingdom
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Wholesale Building Materials
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1 - 100 Employee
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Marketing Communications Manager
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Oct 2013 - Present
Marley Alutec – A leader in innovative aluminium rainwater and eaves solutions; part of Aliaxis UK, comprising of Durapipe, GPS, Hunter Plastics, Marley Plumbing and Drainage, Multikwik, and Philmac.• Development of marketing communications strategy.• Management of all marketing communications activities.• Develop and maintain strong relationships with key customers and suppliers.• Working closely with the Area Sales Managers team to create brand awareness and increase sales, visiting customers and attending events whenever required.• Management of the marketing budget.• Creation and management of the RIBA (Royal Institute of British Architects) accredited CPD (Continuing Professional Development) seminars and webinars for architects and specifiers.• Organising and managing exhibitions and events.• Write copy and manage creation of all marketing collateral.• Working with a PR agency and managing all PR activities including case studies, advertisements etc.
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Marketing and Communications Manager
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Oct 2009 - Oct 2013
ACO Building Drainage – A division of ACO Technologies plc - Specialising in drainage systems and building products manufactured from corrosion resistant materials.• Development and implementation of the company communication strategy plan.• Management of the marketing budget data.• Attending Annual Group Conferences and product launches meetings internationally.• Development of marketing strategy for the introduction and promotion of new products to the UK market.• Product launch planning and execution (team collaboration).• Organising and managing CPD seminars, exhibitions and other trade events.• Maintenance and management of the electronic media. • Provision of literature and support materials for the sales team.• Development of social media, e-news and other forms of communication.• Provision of case studies, photos, videos and support presentations.• Development and management of the company database. • Management of PR Agency.• Liaising with Website Design company for the development of new website.• Management of the website content (CMS).Key achievements:Managed the development and successful launch of the new company website. The project involved the identification of improvements to the structure, content and customer experience. The appointment and working relationship with the web design company was a critical factor in the success of this project.Established strong working relationship with colleagues in other countries from the ACO Group in order to coordinate the direction of the company Global brand.
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Product / Market Coordinator
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Oct 2008 - Oct 2009
• Assist Marketing Manager with day-to-day response management• Assisting field sales• To understand technical features and benefits of product ranges• To research potential customers and target markets• Collection of customers and competitors data
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Business Development Assistant
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May 2008 - Sep 2008
• Review feasibility of new product inquiries• Assisting in the design, development and implementation of new products• Liaising with suppliers and sub-contractors• Liaising with sales agents and clients• Oversee all areas of sampling• Assisting and personally handle customer projectsKey achievements:Quickly established good relations with the development and manufacturing teams within the company in order to develop my understanding of the business and my role. Built up a trusting relationship with customers and sales agents to maximise the effectiveness of the role. Used all available resources to learn about the materials and processes used in the manufacture of the products. A key part of the role was the marketing research in regard to competition and potential customers. It gave me the opportunity to learn more about the market and to prepare an Internal Business Plan for the development of new product.
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Office Manager / Sales Support
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Apr 2004 - May 2006
• Managing the day-to-day office functions and team• Direct and telephone sales• Managing local distributors• Overseeing marketing activities• Management of the entire sales process - invoicing, bank documents, customs clearance, liaising with suppliers and accounts departments• Representing the President in an official capacity• Assisting with customer projects• Marketing management and exhibitionsKey achievements:The main part of my job was working with potential and existing customers, ensuring that all their needs were met. Having qualified the customer inquiry, it was my responsibility to build an understanding of the technical aspects of the project and if necessary involve my colleagues from our technical department to provide the solution. I gained a wealth of experience dealing with the complete sales process.
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Office Manager / Customer Support
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Sep 2003 - Apr 2004
• Managing the office• Direct sales• Contact with customers and distributors• Liaising with suppliers• Technical support for customers• Assisted at technical fairs and exhibitions• Translation of technical documentation• Preparation of marketing campaignsKey achievements:This role required me to be customer focused and to build up strong relationships with our clients. Working from the company office, I was first point of contact for our customers. My main responsibility was to support the President of the company and the Service Department. My day-to-day activities included contacting clients, ensuring the smooth running of the sales process in accordance with the contracts, and processing quotations and payments. I assisted at trade fairs and technical exhibitions, customer presentations, and maintained our customer database.
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Education
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2005 - 2007
Technical University, Sofia, Bulgaria
Master’s Degree - Diploma for Industrial Marketing and Management, Faculty of Management, Department of Marketing, Industrial Engineering and Management -
1999 - 2003
Technical University, Sofia, Bulgaria
Bachelor’s Degree – Mechanical Engineer in Technology of Machine Building and Metal Cutting Tools, Faculty of Machine Technology, Department of Technology of Machine Building and Metal Cutting Tools -
1995 - 1999
High school ‘Neofit Rilski’, Kyustendil, Bulgaria
Diploma for Grammar school of Christian art and Culture -
1987 - 1995
Primary School ‘St. Paisii Hilendarski’, Kyustendil, Bulgaria
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