Ivan Smirnov

Head of Marketing at Saucey Farms & Extracts
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Contact Information
us****@****om
(386) 825-5501
Location
Orlando, Florida, United States, US
Languages
  • English Native or bilingual proficiency
  • Russian Native or bilingual proficiency
Skills

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Bio

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Dmitriy Sharov

I worked with Ivan at ADNY Investment for a few years where he was working on digital marketing projects. Although he was only a few years out of college at the time, Ivan had strong skills in SEO and led several efforts to improve UI/UX. After we both left ADNY I have maintained contact with him and we’ve remained friends. I know he has made quite a bit of progress in his career since that time, and he has matured into management level roles. I would absolutely recommend Ivan for digital marketing leadership positions.

Mark D. Cohen

I have worked with Ivan on a wide variety of projects. His experience across a number of sectors speaks for itself. He is insightful, intelligent and focused on efficiency in everything he does. Always displayed high standards of ethics and professionalism and a pleasure to do business with.

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Credentials

  • Fundraising Management
    National Institute — Higher School of Management
    Jan, 2007
    - Sep, 2024
  • Influence and Persuasion in Leadership
    National Institute — Higher School of Management
    Jan, 2007
    - Sep, 2024

Experience

  • Saucey Farms & Extracts
    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Head of Marketing
      • Dec 2017 - Present

      Saucey is a multi-state cannabis company with operations in CA, OR, and MA. In my current role I'm responsible for all elements of Saucey’s brand identity, philosophy, and vision, and I hold related responsibilities for sister companies Potent Farms, Power Flower and SolutionCBD. • Lead design of all Saucey products from prototyping to manufacturing. Liaise to packaging vendors to ensure compliance with state regulatory requirements and design marketing collateral. • Provide… Show more Saucey is a multi-state cannabis company with operations in CA, OR, and MA. In my current role I'm responsible for all elements of Saucey’s brand identity, philosophy, and vision, and I hold related responsibilities for sister companies Potent Farms, Power Flower and SolutionCBD. • Lead design of all Saucey products from prototyping to manufacturing. Liaise to packaging vendors to ensure compliance with state regulatory requirements and design marketing collateral. • Provide design, development, and maintenance of all web presence including back-end features and industry-specific custom functionality. • Manage social media marketing on Instagram, Twitter, and industry-specific platforms, Leafly, and Weedmaps. Develop and execute social strategy and influencer initiatives for celebrities including Jim Jones, Rick Ross, Yo Gotti, Fetty Wap, FatBoy SSE, Diddy, Lil Uzi Vert, Memphis Bleek, N.O.R.E., and Mike Tyson. • Manage SEO, PPC, and email campaigns. • Advise leadership on California and Oregon regulatory requirements for product packaging (flower, cartridges, edibles, pre-rolls, CBD). • Collaborate with major dispensary chains including MedMen to ensure seamless floorset launches and brand support with in-store visual merchandising and displays. • Support sales enablement efforts and provide teams with software and point of sale materials and handouts. • Coordinate and plan trade show and conference exhibits including Hall of Flowers and CWCBExpo. • Support IT infrastructure of all three companies including servers, websites, domains, email, etc. • Liaise with PR partners and partner brands including Tidal, Leafly, Weedmaps, and Ovadia. • Manage music video brand integration and product placements including placement in Jim Jones “NYC” video ft. Fat Joe (4.7M+ views); "State of the Union" ft. Rick Ross (6.2M+ views); VH1's Love & Hip Hop. • Oversee Amazon FBA and ShipMonk warehousing and fulfillment services for branded Saucey merchandise. Show less Saucey is a multi-state cannabis company with operations in CA, OR, and MA. In my current role I'm responsible for all elements of Saucey’s brand identity, philosophy, and vision, and I hold related responsibilities for sister companies Potent Farms, Power Flower and SolutionCBD. • Lead design of all Saucey products from prototyping to manufacturing. Liaise to packaging vendors to ensure compliance with state regulatory requirements and design marketing collateral. • Provide… Show more Saucey is a multi-state cannabis company with operations in CA, OR, and MA. In my current role I'm responsible for all elements of Saucey’s brand identity, philosophy, and vision, and I hold related responsibilities for sister companies Potent Farms, Power Flower and SolutionCBD. • Lead design of all Saucey products from prototyping to manufacturing. Liaise to packaging vendors to ensure compliance with state regulatory requirements and design marketing collateral. • Provide design, development, and maintenance of all web presence including back-end features and industry-specific custom functionality. • Manage social media marketing on Instagram, Twitter, and industry-specific platforms, Leafly, and Weedmaps. Develop and execute social strategy and influencer initiatives for celebrities including Jim Jones, Rick Ross, Yo Gotti, Fetty Wap, FatBoy SSE, Diddy, Lil Uzi Vert, Memphis Bleek, N.O.R.E., and Mike Tyson. • Manage SEO, PPC, and email campaigns. • Advise leadership on California and Oregon regulatory requirements for product packaging (flower, cartridges, edibles, pre-rolls, CBD). • Collaborate with major dispensary chains including MedMen to ensure seamless floorset launches and brand support with in-store visual merchandising and displays. • Support sales enablement efforts and provide teams with software and point of sale materials and handouts. • Coordinate and plan trade show and conference exhibits including Hall of Flowers and CWCBExpo. • Support IT infrastructure of all three companies including servers, websites, domains, email, etc. • Liaise with PR partners and partner brands including Tidal, Leafly, Weedmaps, and Ovadia. • Manage music video brand integration and product placements including placement in Jim Jones “NYC” video ft. Fat Joe (4.7M+ views); "State of the Union" ft. Rick Ross (6.2M+ views); VH1's Love & Hip Hop. • Oversee Amazon FBA and ShipMonk warehousing and fulfillment services for branded Saucey merchandise. Show less

  • 47st Media
    • Advertising Services
    • Senior Digital Marketing Manager
      • May 2016 - Jun 2018

      47st Media is a digital marketing agency located in Manhattan’s diamond district on 47th St. and owned by Todd Jewelry. As a marketing manager I was able to contribute to a number of projects for 47st Media clients. HIGHLIGHTS: • Helped expand Todd Jewelry’s clientele by migrating from an appointment-only showroom business to building an e-commerce platform and multichannel strategy. Developed wireframes and UI for mobile and desktop versions of website, managed projects, and… Show more 47st Media is a digital marketing agency located in Manhattan’s diamond district on 47th St. and owned by Todd Jewelry. As a marketing manager I was able to contribute to a number of projects for 47st Media clients. HIGHLIGHTS: • Helped expand Todd Jewelry’s clientele by migrating from an appointment-only showroom business to building an e-commerce platform and multichannel strategy. Developed wireframes and UI for mobile and desktop versions of website, managed projects, and performed usability testing. Contributed to Todd Jewelry’s integration with luxury online marketplaces including Chrono24, Polyvore, Spring as well as Google Merchant Center, and Amazon (FBA). • Managed and optimized Todd Jewelry’s product data feed for Amazon. Implemented algorithmic pricing (aka dynamic pricing) to enable price fluctuation based on supply, demand, and competition. • Contributed to development of a custom CMS platform for CountryCommon, one of the top three online media outlets for country music news and entertainment. Project role included UI design, software development, project management, testing, and content production including articles, videos, and social media posts. Provided Facebook live support for industry events including CMA Fest and the NBC Today Show Concert Series. • Responsible for product photography including equipment choice and post-production in Photoshop to present product irresistibly to a potential customer and increase click-through rates. • Performed market research, competitive analysis, digital strategy, social media and outreach development for multiple client project initiatives. Show less 47st Media is a digital marketing agency located in Manhattan’s diamond district on 47th St. and owned by Todd Jewelry. As a marketing manager I was able to contribute to a number of projects for 47st Media clients. HIGHLIGHTS: • Helped expand Todd Jewelry’s clientele by migrating from an appointment-only showroom business to building an e-commerce platform and multichannel strategy. Developed wireframes and UI for mobile and desktop versions of website, managed projects, and… Show more 47st Media is a digital marketing agency located in Manhattan’s diamond district on 47th St. and owned by Todd Jewelry. As a marketing manager I was able to contribute to a number of projects for 47st Media clients. HIGHLIGHTS: • Helped expand Todd Jewelry’s clientele by migrating from an appointment-only showroom business to building an e-commerce platform and multichannel strategy. Developed wireframes and UI for mobile and desktop versions of website, managed projects, and performed usability testing. Contributed to Todd Jewelry’s integration with luxury online marketplaces including Chrono24, Polyvore, Spring as well as Google Merchant Center, and Amazon (FBA). • Managed and optimized Todd Jewelry’s product data feed for Amazon. Implemented algorithmic pricing (aka dynamic pricing) to enable price fluctuation based on supply, demand, and competition. • Contributed to development of a custom CMS platform for CountryCommon, one of the top three online media outlets for country music news and entertainment. Project role included UI design, software development, project management, testing, and content production including articles, videos, and social media posts. Provided Facebook live support for industry events including CMA Fest and the NBC Today Show Concert Series. • Responsible for product photography including equipment choice and post-production in Photoshop to present product irresistibly to a potential customer and increase click-through rates. • Performed market research, competitive analysis, digital strategy, social media and outreach development for multiple client project initiatives. Show less

  • Corporate Transportation Group, LTD.
    • United States
    • Truck Transportation
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2014 - May 2016

      CTG owns ~15 car services and has several partners worldwide with services in over 450 cities and 38 countries, and is NY's largest hybrid provider (fleet of 150+). Properties include Allstate Limo (black car service in NY with 1200 vehicles) and Omni Limousine (Las Vegas). I was recruited by CTG to assist in a transition from B2B to B2C and compete with Uber and ride-sharing services, while migrating from traditional to digital. • Led development of a mobile-friendly site to… Show more CTG owns ~15 car services and has several partners worldwide with services in over 450 cities and 38 countries, and is NY's largest hybrid provider (fleet of 150+). Properties include Allstate Limo (black car service in NY with 1200 vehicles) and Omni Limousine (Las Vegas). I was recruited by CTG to assist in a transition from B2B to B2C and compete with Uber and ride-sharing services, while migrating from traditional to digital. • Led development of a mobile-friendly site to replace a legacy site with poor SEO. Designed UI to simplify navigation. • Implemented several marketing initiatives for AllstateLimo.com including dynamic pricing, user profiles (to control online bookings), an integrated loyalty program, and text notifications. • Developed email marketing campaigns in collaboration with data providers (Acxiom, USADATA) using SendGrid and MailChimp. Developed CTG marketing calendar for Corporate, Retail, and Driver Recruitment. • Established social presence and developed conversion-focused content strategy to boost engagement and visibility for Allstate Limo and Omni. • Collaborated with a digital agency, a remote development team in Bulgaria, and in-house developers on a new site for Omni. Contributed to UI and used Inspectlet to monitor user interactions. • Implemented a new dispatch system and released three mobile apps for CTG, Omni and Allstate Limo. Designed app UI/UX, performed QA, and optimized for placement in App/Play Stores. • Planned and executed targeted online/offline campaigns including PPC ads on Kayak, YP, and Expedia. • Led UI/UX development for corporate client white label apps including BlackRock, NBCUniversal International, Hughes Hubbard & Reed, The Metropolitan Transportation Authority (MTA), and Air Brook International. • Developed multichannel online marketing strategy that included PPC (Adwords/Bing Ads), Facebook, Instagram (influencer relations, placements), Expedia, YP, KAYAK, Yelp, and USA Today digital ads. Show less CTG owns ~15 car services and has several partners worldwide with services in over 450 cities and 38 countries, and is NY's largest hybrid provider (fleet of 150+). Properties include Allstate Limo (black car service in NY with 1200 vehicles) and Omni Limousine (Las Vegas). I was recruited by CTG to assist in a transition from B2B to B2C and compete with Uber and ride-sharing services, while migrating from traditional to digital. • Led development of a mobile-friendly site to… Show more CTG owns ~15 car services and has several partners worldwide with services in over 450 cities and 38 countries, and is NY's largest hybrid provider (fleet of 150+). Properties include Allstate Limo (black car service in NY with 1200 vehicles) and Omni Limousine (Las Vegas). I was recruited by CTG to assist in a transition from B2B to B2C and compete with Uber and ride-sharing services, while migrating from traditional to digital. • Led development of a mobile-friendly site to replace a legacy site with poor SEO. Designed UI to simplify navigation. • Implemented several marketing initiatives for AllstateLimo.com including dynamic pricing, user profiles (to control online bookings), an integrated loyalty program, and text notifications. • Developed email marketing campaigns in collaboration with data providers (Acxiom, USADATA) using SendGrid and MailChimp. Developed CTG marketing calendar for Corporate, Retail, and Driver Recruitment. • Established social presence and developed conversion-focused content strategy to boost engagement and visibility for Allstate Limo and Omni. • Collaborated with a digital agency, a remote development team in Bulgaria, and in-house developers on a new site for Omni. Contributed to UI and used Inspectlet to monitor user interactions. • Implemented a new dispatch system and released three mobile apps for CTG, Omni and Allstate Limo. Designed app UI/UX, performed QA, and optimized for placement in App/Play Stores. • Planned and executed targeted online/offline campaigns including PPC ads on Kayak, YP, and Expedia. • Led UI/UX development for corporate client white label apps including BlackRock, NBCUniversal International, Hughes Hubbard & Reed, The Metropolitan Transportation Authority (MTA), and Air Brook International. • Developed multichannel online marketing strategy that included PPC (Adwords/Bing Ads), Facebook, Instagram (influencer relations, placements), Expedia, YP, KAYAK, Yelp, and USA Today digital ads. Show less

  • ADNY Investment
    • Financial Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jan 2010 - Dec 2013

      ADNY Investment offered tailored financial products for importers/exporters. • Developed and implemented acquisition-focused SEO strategy • Created and managed PPC campaigns to generate leads and sales. • Created hundreds of KPI reports, charts, and queries. • Led website tasks including UI/UX improvements, implementation of analytics, developed content, and optimized SEO. ADNY Investment offered tailored financial products for importers/exporters. • Developed and implemented acquisition-focused SEO strategy • Created and managed PPC campaigns to generate leads and sales. • Created hundreds of KPI reports, charts, and queries. • Led website tasks including UI/UX improvements, implementation of analytics, developed content, and optimized SEO.

  • SMACO International Special Machinery Corporation
    • Marketing Analyst & SEO Specialist
      • 2007 - 2010

      SMACO supplies Asian-made special machinery to a global market. • Collected and analyzed vast amounts of data to identify market trends, new web strategies, consumer preferences, and to assess competitors. • Developed and implemented a digital workflow to manage content from copywriters, designers, and publishers. • Leveraged SEO and PPC marketing techniques to gain competitive advantage over traditional marketers. • Managed two external agency teams. •… Show more SMACO supplies Asian-made special machinery to a global market. • Collected and analyzed vast amounts of data to identify market trends, new web strategies, consumer preferences, and to assess competitors. • Developed and implemented a digital workflow to manage content from copywriters, designers, and publishers. • Leveraged SEO and PPC marketing techniques to gain competitive advantage over traditional marketers. • Managed two external agency teams. • Simplified and streamlined communications between SMACO and customers. • Helped build SMACO’s presence across the Russian Commonwealth. Show less SMACO supplies Asian-made special machinery to a global market. • Collected and analyzed vast amounts of data to identify market trends, new web strategies, consumer preferences, and to assess competitors. • Developed and implemented a digital workflow to manage content from copywriters, designers, and publishers. • Leveraged SEO and PPC marketing techniques to gain competitive advantage over traditional marketers. • Managed two external agency teams. •… Show more SMACO supplies Asian-made special machinery to a global market. • Collected and analyzed vast amounts of data to identify market trends, new web strategies, consumer preferences, and to assess competitors. • Developed and implemented a digital workflow to manage content from copywriters, designers, and publishers. • Leveraged SEO and PPC marketing techniques to gain competitive advantage over traditional marketers. • Managed two external agency teams. • Simplified and streamlined communications between SMACO and customers. • Helped build SMACO’s presence across the Russian Commonwealth. Show less

Education

  • City University of New York
    Continuing & Professional Education Programs
    2012 - 2012
  • Kostroma State Academy (KSAA)
    Master of Architecture (M.Arch.), Architecture and Civil Engineering
    2001 - 2007
  • School of Visual Arts (KSOA)
    Young Artist Program
    1993 - 2001

Community

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