Experience

HG Media

• Mexico
• Media and Telecommunications
• 1 - 100 Employee

• • Jan 2020 - Present

  Editor in Chief of Hungary's largest monthly print magazine dedicated to wine, gastronomy and lifestyle.

• • Jan 2019 - Present



vinoport.hu; boraszportal.hu, Winelovers 100 - A 100 legjobb magyar bor

• Editor In Chief

  • Apr 2017 - Nov 2018

  Daily content management of leading online wine portals, responsible for increasing organic traffic and providing quality content to target audience. Running wine tasting and introductory courses at Borkollégium as lecturer. Jury member at numerous wine tastings; organizer and administrator of Winelovers Wine Tests (5 times a year). Editor-in-chief and test panel member of the TOP100 Hungarian Wines annual magazine in 2017 (published by Világgazdaság / Mediaworks) Editor-in-chief and test panel member of Winelovers 100 - The best Hungarian wines annual magazine in 2018 (published by Winelovers / Trinety Media in 10,000 copies). Show less



freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Strategic marketing and communications consultant

  • 2014 - 2017

  Working - on various projects as independent or contracted consultant (research and analysis, full rebranding, corporate identity, website development, events, publications) - as freelance journalist, copywriter and social media manager - as wine expert for a leading wine importer and wholesaler Working - on various projects as independent or contracted consultant (research and analysis, full rebranding, corporate identity, website development, events, publications) - as freelance journalist, copywriter and social media manager - as wine expert for a leading wine importer and wholesaler



ING

• 1 - 100 Employee

• Head of Marketing Distribution Support

  • Aug 2011 - Nov 2013

  - planning and execution of brand, product and sales support / lead generation campaigns; marketing support of the life insurance and pension fund business - coordinating ATL activities, managing consultants, creative and media buying agencies - managing the company's Net Promoter Score program as local NPS Champion; contributing to the setup of the Customer Experience program - contributing to the definition of the company’s 5-year business strategy; key participant of the business transformation program - key contributor of creating customer value propositions based on segment insights - budget responsibility; planning and monitoring - managing a team of 4 people (staffing and hiring, employee development, performance evaluation, goal setting); reporting to the CMO - member of ING’s Talent Team Show less



Aviva

• Insurance
• 1 - 100 Employee

• Marketing Director

  • Jun 2009 - Jun 2011

  Head of Customer Management and Marketing - member of the Management Committee; reporting to local CEO and to Aviva Europe Marketing Director; managing a team of 3 people - planning, budgeting, implementation of the company’s marketing and communication activities (market research, ATL and BTL activities, promotions, sales initiatives, corporate communications, PR activities, sponsoring, events, etc); monitoring, evaluation and reporting these (including KPIs) - as member of the Management team, contributing to developing business strategy from a marketing perspective and delivering relevant information - supporting customer acquisition and retention; developing integrated marketing plans and projects for new and existing products, focusing on sales initiatives, productivity and efficiency - enhancing brand awareness and corporate image, in line with the company’s strategic objectives; thought leadership with respect to pension issues (award-winning "Mind the Gap" campaign) - strong communication and PR activity resulting in a share of voice exceeding the company's market share - cross-functional cooperation within the organization to establish customer-centered marketing actions and communication throughout the entire customer lifecycle; leading the Customer Committee - event management; sales conferences (500+ participants), roadshows - supervising contact with external suppliers, vendors, consultants, graphic design studios, market researchers, advertising, media buying and event management agencies - managing the Aviva Art Award, in cooperation with Műcsarnok - co-operation with Aviva Europe CMM Centres of Excellence - risk management as first line of defence regarding risks related to brand, communications and customers - participation in strategic projects - team management, staffing and hiring, employee development, performance evaluation, goal setting Show less



BNP Paribas

• Investment Banking
• 1 - 100 Employee

• Head of Communication, Hungary

  • 2001 - 2008

  - fully responsible for planning, budgeting and implementation of the bank’s and its business lines’ (corporate and investment banking, private banking/wealth management) marketing and communication activities (advertising, print materials, PR activities, sponsoring, high profile customer engagement and employee events) to enhance corporate image and support customer acquisition and retention - contribution to business-related and organizational projects (buy-side corporate finance advisory, sale of retail branches, branch transformation) - cooperation with the central Brand, Communication and Quality team of the BNP Paribas head office and within the network Show less



Raiffeisen Bank, Hungary

• Hungary
• Banking
• 700 & Above Employee

• Deputy Manager, Marketing and Communications

  • 1997 - 2001

  - contribution to marketing communications strategy and budget planning; participation in the brand building campaign - managing corporate publications - customer newsletters, annual report, product brochures; website (structure and content) - organizing special events for customers and staff - supporting PR and communications activities of the entire banking group (press releases, press conferences, CEO presentations) - contribution to marketing communications strategy and budget planning; participation in the brand building campaign - managing corporate publications - customer newsletters, annual report, product brochures; website (structure and content) - organizing special events for customers and staff - supporting PR and communications activities of the entire banking group (press releases, press conferences, CEO presentations)


Raiffeisen Bank Zrt
• Deaputy Manager, Marketing and Communications

  • 1997 - 2001