Experience

Cryptorsy

• United Arab Emirates
• Marketing Services
• 1 - 100 Employee

• Growth Marketer

  • Apr 2023 - Present



Ownity | Aggregating NFT Co-Ownership Platform

• Ukraine
• Blockchain Services
• 1 - 100 Employee

• Growth Manager

  • Feb 2023 - Apr 2023

  - Contributing to go-to-market strategy. - Community activation and preparing strategies for community building. - Creating a referral program (stealth-to-reveal). - Setting up events on Galxe & Crew3. - Contributing to go-to-market strategy. - Community activation and preparing strategies for community building. - Creating a referral program (stealth-to-reveal). - Setting up events on Galxe & Crew3.



OctoGamex | NFT Trading Platform

• Ukraine
• Technology, Information and Internet

• Chief Marketing Officer

  • Mar 2022 - Feb 2023

  Develop and lead strategies, experiments and implementations to attract, activate, engage and retain in our community. The main goal is to create a vibrant community that supports and encourages each other.➥ Key responsibilities:• Execute the go-to-market plan (stealth to reveal)• Work with Engineering, Design, Business Development, and other teams to execute on our community product strategy• Planned & executed marketing activities with partners• Build long-term relationships with top gaming, PR and marketing agencies• Set goals and KPIs for the OctoGamex marketing team Show less

• Community & Partnerships Manager

  • Nov 2021 - Mar 2022

  ➥ Key responsibilities:• Develop, and drive growth experiments that have a significant impact on how new users discover, activate and engage with our community.• Lead community growth with a quality first, Human to Human approach• Oversee the content strategy and plan across all platforms• Strategy for community activation on all channels• Project management of growth, content, and PR



ElephantsLab

• Ukraine
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Dec 2019 - Nov 2021

  Lead and assist our teams in working with some of the top names in media and entertainment. Working on fast-paced, high-growth, high-profile projects with a significant opportunity for industry-level impact on emerging blockchain and cryptocurrency technologies. ➥ Key responsibilities: • Own media/entertainment product initiatives for the ElephantsLab ecosystem: from ideation through to launch and ongoing performance analysis • Identify stakeholder needs and turn them into product requirements • Own the product roadmap and manage the product backlog • Work with the marketing & communications teams to coordinate initiative launches • Help create and deliver technical content for the community such as blog posts, presentations, and workshops Show less



IncoreSoft LLC

• Ukraine
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Media Buyer

  • Jan 2019 - Feb 2020

  ➥ Key responsibilities: • Develop effective media buying strategies on Facebook/Meta for multiple funnels • Expertly manage large spend to achieve KPI requirements. Key metrics include Return on Ad Spend (RoAS), cost/lead, CAC and leading indicator metrics • Track and analyze data for each individual campaign • Manage all campaigns and ad sets focused on ideal target audiences for each funnel to both warm and cold traffic • Run A/B tests regularly and measure performance closely to continuously optimize ad campaigns • Create and launch new creative regularly • Iterate daily on ads, creative, and targeting to achieve KPIs • Launch new funnels regularly, as provided by the IncoreSoft team and determine the ideal spend mix to launch and scale new funnels effectively • Have a deep understanding of iOS updates impacting Facebook, basic conversion API, pixel attribution knowledge • Use Hyros and Zapier to effectively integrate these tools with Facebook and improve tracking • Develop SOPs for successful media buying at IncoreSoft Show less



Outsource Access

• United States
• Outsourcing and Offshoring Consulting
• 100 - 200 Employee

• Middle Media Buyer

  • Mar 2018 - Jan 2019

  ➥ Key responsibilities: • Supporting the execution of marketing solutions across a variety of media channels, including placing media buys and setting up campaigns, with primary focus on digital channels (Paid Search, Display, Social Media, Programmatic, etc.); experience with traditional/other media placements (TV, Radio, Print, OOH,OTT ) is preferred • Managing day-to-day media buying optimizations process and vendor relationships for multiple select clients • Assisting the Senior Media Buyer, Media Services in managing client budgets and media billing • Monitoring ad campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, optimizing and troubleshooting campaigns, creating insights about performance, making updates accordingly, and flagging potential issues to Media and Account management • Analyzing information to bring forward insights, results, and suggest optimizations ( e.g. keyword research, ad copy testing, bid management tactics) and testing scenarios to ensure optimal return on client’s advertising investment • Providing business analysis to identify risks and opportunities related to lead generation, media optimization, conversion rates and application yield rates • Establishing and maintaining expert knowledge of the latest innovations and opportunities impacting SEM, display, social media , and the overall digital marketing landscape Show less