Head of SEA

• Oct 2017 - Present

I joined DP in October 2017 with 2 primary goals: 1- To build a new SEA team with the right skills to take on a multi-million Euro budget across 3 product lines and multiple online properties, advertised in over 10 markets worldwide; 2- To put automation at the heart of our SEA management strategy, redesigning our account structures, bringing the necessary level of standardisation, and working with JavaScript developers to design, test, implement and manage a system of automated Google Ads script rules and programs to execute all changes needed to keywords, bids, ad copies, budgets, etc. Currently my responsibilities include the ongoing development of our automation system, owning and improving our performance results, managing a team of developers and account managers, liaising with stakeholders and looking after any SEA related projects.

Head of Paid Media

• Jan 2017 - Sep 2017

Following the acquisition of 4Ps Marketing by the NetBooster Group, I was promoted to Head of Paid Media, taking additional responsibilities for our Display, Paid Social and Affiliates channels. As Head of Paid Media I became responsible for managing a team of 'Heads of' and their teams, developing our Paid marketing capabilities, providing technical and strategic advice for our clients, supporting the business development team in new business pitches, and reaching Gross Margin goals. Following the acquisition of 4Ps Marketing by the NetBooster Group, I was promoted to Head of Paid Media, taking additional responsibilities for our Display, Paid Social and Affiliates channels. As Head of Paid Media I became responsible for managing a team of 'Heads of' and their teams, developing our Paid marketing capabilities, providing technical and strategic advice for our clients, supporting the business development team in new business pitches, and reaching Gross Margin goals.

Head of PPC

• Jan 2016 - Dec 2016

Senior Digital Account Manager, Travel & Retail

• Aug 2014 - Dec 2015

Responsible for managing a team of 6 digital professionals with an annual media budget of over £7 million and combined revenue targets of over ¼ billion pounds. Reporting directly to the Head of PPC in the UK.Key responsibilities:- Managing client relationships- Planning and overseeing the management of paid media accounts- Develop and maintain client-specific reporting and implementation tools: Keyword database, URL & Ad Copy builders, pivot table reports, powerpoint templates, shopping feed builder, etc.- Preparation of marketing material: case studies, articles, award submissions, new business documents- Team management: recruitment and development of the teamClients include:- Travel: Accor (www.accorhotels.com, www.ibis.com, www.novotel.com, www.mercure.com, www.pullman.com, www.sofitel.com, etc.), Perseus Capital (www.levalthorens.com, www.hoteldestroisvallees.com, www.hotelfitzroy.com)- Retail: Office Depot (www.viking-direct.co.uk), Gymnordic (www.gymnordic.com), Ideal Standard (www.ideal-standard.co.uk, www.yourdreambathroom.com), SCA (www.tenadirect.co.uk, www.tena.co.uk, www.lightsbytena.co.uk)Channels: Google Search Network, Google Shopping (PLA), Amazon Product Ads, Bing, Yahoo, GDN, Criteo (dynamic remarketing), GSP, Facebook and LinkedInMarkets include: UK, Germany, Denmark, Sweden, Ireland, US, Canada, Australia, New Zealand, South Africa, etc.

Senior Digital Account Manager, Travel

• Jan 2014 - Jul 2014

Managing a team of 4 with budgets of over £4 million p.a. and revenue targets over £150 million. Reporting directly to the Head of PPC in the UK.Key responsibilities:- Managing client relationships- Planning and overseeing the management of paid search accounts- Develop and maintain client-specific reporting and implementation tools: Destinations & keyword database, URL & Ad Copy builders, pivot table reports, PPT templates, etc.- Preparation of marketing material: case studies, articles, award submissions, new business documents- Team management: recruitment and development of the teamMain clients:- Accor: www.accorhotels.com, www.ibis.com, www.novotel.com, www.mercure.com, www.pullman.com, www.sofitel.com, www.mgallery.com, www.adagio.com, www.hotelf1.com, etc.- Perseus Capital: www.levalthorens.com, www.hoteldestroisvallees.com & www.hotelfitzroy.comChannels: Google Search Network, GSP, Bing & YahooMarkets: UK, Ireland, US, Canada, Australia, New Zealand, South Africa, etc.

PPC Account Manager, Travel

• Mar 2013 - Dec 2013

Managing a budget of c. £1.5 million p.a. Line manager for 1 Account Executive. Reporting to the Account Director.Key responsibilities:- Managing several large paid search accounts across multiple markets and 3 search engines- Performance analysis and reporting to client and AD - Develop solutions to improve budget monitoring and implementation tasks: URL & Ad Copy builders, pivot table reports, etc.- Support the AD with ad hoc tasks including: presentations, marketing material, award submissions, complex performance analysis, etc.- Team management: training, performance evaluation and planning development of direct reportMain clients:- Accor International- Emirates Airline- Perseus Capital (3 hotel websites)- Winkworth St John's Wood

PPC Account Executive

• Mar 2012 - Feb 2013

Supporting 2 Account Managers in the management and implementation of paid search campaigns for a portfolio of client accounts. Key responsibilities:- Monitoring and managing budgets- Building campaigns- Update and improve editorial and reporting tools as required- Translation of keywords and ad copies to Spanish & French- Preparation of internal and external reports and presentations- Analysis of performance data- Client emails, calls & presentations- Ad hoc tasksMain clients:- Accor International- Nelly- Net-a-Porter- Winkworth- GAP- eSpares

Business Analyst

• Apr 2010 - Sep 2010

Reporting to the Head of Organisation at a fund management company. Responsible for improving the quality of the ERP system in terms of efficacy and efficiency by analysing internal processes, identifying IS needs and collaborating with IT to develop effective solutions within set deadlines. Key responsibilities: - Designing tests on large data files to ensure data integrity on ERP system: understanding calculation process, anticipating possible errors or weaknesses in the process and deciding key process outcomes to test. - Implementing tests and working closely with software engineers to correct issues - Review process flow - Finding weak or inefficient processes within the system - Designing new processes - Preparing software requirements specification documents to submit for approval - Ad hoc tasks to support more senior business analysts and the head of department https://www.fund-channel.com/about

Commercial Combined Underwriter

• Jul 2005 - Jan 2009

Analysed new & existing risks, computed premiums, solved broker queries, provided training and support for underwriting assistants. Key Responsibilities: - Underwriting commercial liability and property new risks within my authority of £5 million - Reviewing terms and issuing renewal policies for existing clients - Making amendments to existing policies when and as required by brokers - Keeping accurate records of any changes on existing policies - Negotiating quotes taking into account business considerations as well as risk quality and history - Supporting & training underwriting assistants