National Portfolio Manager / Diageo & Maraska

• Aug 2021 - Present

Develop and execute comprehensive brand strategies aligned with the company's overall objectives, market positioning, and target audience. Identify key brand differentiators and value propositions to establish a strong and recognizable brand identity.Conduct market research and analyze consumer insights, competitor activities, and industry trends to identify opportunities and inform brand strategies. Monitor market dynamics and adjust brand strategies accordingly to maintain a competitive edge.Develop and execute integrated marketing campaigns that drive brand awareness, engagement, and customer acquisition. Collaborate with marketing, creative, and media teams to develop impactful advertising, PR, social media, and experiential marketing initiatives.Develop and maintain brand guidelines to ensure consistent brand representation across all touchpoints.Collaborate with various internal departments, such as product development, sales, and operations, to align brand strategies with business objectives.Establish key performance indicators (KPIs) to measure the success of brand initiatives and campaigns. Regularly analyze and report on brand performance, including market share, brand awareness and customer perception.Develop and manage the brand marketing budget effectively. Monitor expenditure and ensure optimal allocation of resources to maximize return on investment (ROI) and achieve brand objectives. Show less

National Brand Manager / Juicy, TO & Sola

• Oct 2018 - Aug 2021

Key Account Manager

• Oct 2016 - Oct 2018

Creating Annual Sales & Marketing Plans for Key AccountsDeveloping and maintaining good relationships with key customersRegular visits to key customer's outlets, care of their needs, assessment of potential and everyday analysis Planning and negotiation about sales conditions (annual contracts) Proposing strategic guidelines for business developmentArranging special actions for each key customer

Executive Assistant

• Jul 2014 - Sep 2016

Accountant

• Jan 2013 - Jan 2014