Ivana Krusic

Category Manager at Shoppster Srbija
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Contact Information
us****@****om
(386) 825-5501
Location
Belgrade, Serbia, RS
Languages
  • English -

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Experience

    • Serbia
    • Retail
    • 1 - 100 Employee
    • Category Manager
      • Sep 2022 - Present

    • Serbia
    • Retail
    • 200 - 300 Employee
    • Import Export Manager
      • Nov 2019 - Jun 2022

      Exclusive brands (Only in Lilly) – negotiating, import, assortment management, setting a pricing strategy, promotion and positioning in retail, sales monitoring and reporting to principals, marketing mix activities, active monitoring of competition and trends in the region and the world, ensuring brand profitability - Wholesale – central warehouse and stores - Export – new markets, certification, education of buyers, analysis of market potential and existing competition Exclusive brands (Only in Lilly) – negotiating, import, assortment management, setting a pricing strategy, promotion and positioning in retail, sales monitoring and reporting to principals, marketing mix activities, active monitoring of competition and trends in the region and the world, ensuring brand profitability - Wholesale – central warehouse and stores - Export – new markets, certification, education of buyers, analysis of market potential and existing competition

    • Croatia
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Product Manager
      • Apr 2016 - Nov 2019

      Controlling and securing the optimum level of inventory; creation and implementation of merchandising standards; sales tracking, launching new SKUs; training of sales teams, creation and presentation of results analysis; action plan for achieving goals; work on the analysis and improvement of numerical and weighted distribution; creating a channel sales strategy Controlling and securing the optimum level of inventory; creation and implementation of merchandising standards; sales tracking, launching new SKUs; training of sales teams, creation and presentation of results analysis; action plan for achieving goals; work on the analysis and improvement of numerical and weighted distribution; creating a channel sales strategy

    • Serbia
    • Food & Beverages
    • 1 - 100 Employee
    • Brand Manager
      • May 2014 - Apr 2016

      Marketing Expert (all Jamnica brands: Jana water, Jana Ice Tea, Sensation, Pro Sport, Sarajevski Kiseljak brands and Mg Mivela water as a local brand); active participation in the development of a marketing plan and action plans, cooperation with marketing agency and creating ATL media plans, monitoring campaigns, giving briefs to the PR agency, coordination and implementation of PR campaigns to the timeline, tracking marketing costs and budget control, proposals for improving the brand image and brand value, communication with the designers and suppliers of POSM, organizing promotional activities and branding at the point of sale, cooperation with BTL agencies, management of CSR projects and communications for the recipients of donations, weekly reporting of all activities implemented by the brands, coordinating activities with other departments (sales, logistics, finance), monitoring and reporting on the activities of competitors, analysis of bids, reporting on marketing activities, production of FB calendar and administering the accounts, sales analysis reports, the realization of other contractual obligations in the field of marketing and administrative activities of the service Show less

    • Serbia
    • Food Production
    • 200 - 300 Employee
    • Export Specialist
      • Nov 2005 - May 2011

      This job entailed everyday work in the field of sales, for example: submission of bids, contracting, preparation of goods for export in cooperation with other departments (Business Planning, Production, Quality Control Finance), dispatch, invoicing, export clearance and cooperation with freight forwarding, customs and other institutions important for foreign trade (National Bank of serbia, Economic Commerce, Ministry), keeping business records for the exported goods, production of various reports, collection of goods and the calculation of export incentives; work included the special aspects of foreign trade operations such as processing, compensating jobs, temporary exports and re-export. Show less

    • Sales Manager
      • 2003 - 2005

      sales of new vehicles (receiving, invoicing, delivery), fleet sales, sales of motor insurance, brokerage sales and leasing loans (Raiffeisen Leasing, Hypo Leasing) - contact, billing, preparation of documentation; sales of new vehicles (receiving, invoicing, delivery), fleet sales, sales of motor insurance, brokerage sales and leasing loans (Raiffeisen Leasing, Hypo Leasing) - contact, billing, preparation of documentation;

  • Auto Čačak
    • Cacak, Belgrade
    • Marketing Manager
      • Jun 2002 - Jan 2003

      contacts with all media, cooperation with agencies, reports and statistics; training for sales and marketing at conferences as ŠkodaAuto, Czech Republic contacts with all media, cooperation with agencies, reports and statistics; training for sales and marketing at conferences as ŠkodaAuto, Czech Republic

    • Serbia
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • 2003 - 2003

      Fiat, Lancia and Alfa Romeo Marketing manager for Serbia Fiat, Lancia and Alfa Romeo Marketing manager for Serbia

Education

  • Faculty of International Management, Belgrade, Serbia
    Bachelor of Science (BS), International Business
    1997 - 2002
  • High School, Cacak, Serbia
    Social Sciences
    1993 - 1997

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