Ivana Balazova
Marketing Manager at Auto Palace Bratislava- Claim this Profile
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English Professional working proficiency
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French Elementary proficiency
Topline Score
Bio
Dessislava Topalova
I have worked with Ivana in her capacity of Brand Communications and PR Assistant Manager in the last two years. Ivana is a colleague who has the ability to combine a solid strategic understanding for the business together with focused execution with punctuality. In addition Ivana is an excellent business partner in the area of corporate and product communication where her skills allow her to make sense of some very complex agendas. She is a colleague who people like to work with as she is very proactive, innovtive, holistic and result driven. In summary Ivana is an excellent colleague with many skills and a broad corporate and product communications experience, incl. crisis communication who would be an asset to any team.
Ferenc Bővíz
I've worked with Ivana directly or indirectly for several years. Let it be Slovak, Czech or occassionally regional projects, Ivana always demonstrated clear ownership, delivered results without failure in a creative way. Ivana is real asset, being a pro both in traditional brand communication arena as well as swiftly adopting new media opportunities for Sony to utilize. She works independently, yet in a co-operative manner. Speed, quality, results are all on her horizon. She is a hard worker, but can keep her cheerful nature even under stress.
Dessislava Topalova
I have worked with Ivana in her capacity of Brand Communications and PR Assistant Manager in the last two years. Ivana is a colleague who has the ability to combine a solid strategic understanding for the business together with focused execution with punctuality. In addition Ivana is an excellent business partner in the area of corporate and product communication where her skills allow her to make sense of some very complex agendas. She is a colleague who people like to work with as she is very proactive, innovtive, holistic and result driven. In summary Ivana is an excellent colleague with many skills and a broad corporate and product communications experience, incl. crisis communication who would be an asset to any team.
Ferenc Bővíz
I've worked with Ivana directly or indirectly for several years. Let it be Slovak, Czech or occassionally regional projects, Ivana always demonstrated clear ownership, delivered results without failure in a creative way. Ivana is real asset, being a pro both in traditional brand communication arena as well as swiftly adopting new media opportunities for Sony to utilize. She works independently, yet in a co-operative manner. Speed, quality, results are all on her horizon. She is a hard worker, but can keep her cheerful nature even under stress.
Dessislava Topalova
I have worked with Ivana in her capacity of Brand Communications and PR Assistant Manager in the last two years. Ivana is a colleague who has the ability to combine a solid strategic understanding for the business together with focused execution with punctuality. In addition Ivana is an excellent business partner in the area of corporate and product communication where her skills allow her to make sense of some very complex agendas. She is a colleague who people like to work with as she is very proactive, innovtive, holistic and result driven. In summary Ivana is an excellent colleague with many skills and a broad corporate and product communications experience, incl. crisis communication who would be an asset to any team.
Ferenc Bővíz
I've worked with Ivana directly or indirectly for several years. Let it be Slovak, Czech or occassionally regional projects, Ivana always demonstrated clear ownership, delivered results without failure in a creative way. Ivana is real asset, being a pro both in traditional brand communication arena as well as swiftly adopting new media opportunities for Sony to utilize. She works independently, yet in a co-operative manner. Speed, quality, results are all on her horizon. She is a hard worker, but can keep her cheerful nature even under stress.
Dessislava Topalova
I have worked with Ivana in her capacity of Brand Communications and PR Assistant Manager in the last two years. Ivana is a colleague who has the ability to combine a solid strategic understanding for the business together with focused execution with punctuality. In addition Ivana is an excellent business partner in the area of corporate and product communication where her skills allow her to make sense of some very complex agendas. She is a colleague who people like to work with as she is very proactive, innovtive, holistic and result driven. In summary Ivana is an excellent colleague with many skills and a broad corporate and product communications experience, incl. crisis communication who would be an asset to any team.
Ferenc Bővíz
I've worked with Ivana directly or indirectly for several years. Let it be Slovak, Czech or occassionally regional projects, Ivana always demonstrated clear ownership, delivered results without failure in a creative way. Ivana is real asset, being a pro both in traditional brand communication arena as well as swiftly adopting new media opportunities for Sony to utilize. She works independently, yet in a co-operative manner. Speed, quality, results are all on her horizon. She is a hard worker, but can keep her cheerful nature even under stress.
Experience
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Auto Palace Bratislava
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Slovakia
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Marketing Manager
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Jul 2014 - Present
Responsible for driving all marketing activities of Auto Palace Group in Slovakia - supporting 4 main areas - new cars sale, used cars sale, aftersales activites, spare parts sale. Managing ATL and BTL activities based on importer's guidelines - support BMW, MINI, Mazda and Mitsubishi brand - briefing media agency, negotiation with suppliers, creating strategy, implementation, reporting. Specialties: Brand development and brand building. Strong focus on event managment for premium brands (approx. 20 events yearly). Establishing CRM system. Social media and PR. Focus on maximizing efficiency of online channels (PPC, website conversion). Analytics: campaign tracking efficiency reports, web analytics (Google Analytics). Managing vendors and agencies incl. negotiation, budgeting and quality check. Show less
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ZUNO Bank
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Austria
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Banking
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1 - 100 Employee
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Marketing Communication Team Manager Czech republic and Slovakia
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Feb 2013 - May 2014
Responsible for marketing communication for the entire bank in Slovakia and Czech R., developing and managing ZUNO brand: campaign development & execution, digital marketing & web content. Leading and motivating advertising & communication team of 4 subordinates. Specialties: Brand development and brand building Development of marketing campaigns (ATL, BTL, special promotion) Focus on maximizing efficiency of online channels (PPC, display, SEO, CRM, website conversion) Analytics: campaign tracking efficiency reports, web analytics (Google Analytics, Adobe Catalyts) Managing vendors and agencies incl. negotiation, budgeting and quality check Show less
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Sony
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Entertainment Providers
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700 & Above Employee
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Brand Communication Manager - Czech republic and Slovakia
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Apr 2010 - Oct 2012
Responsible for ATL/BTL and PR activities for 9 product categories (e.g.TV, cameras, camcorders, audio, notebooks...). Responsible for budget management and monthly forecasting of spends. Specialisation in areas: ATL - creating briefs, briefing agencies, finalising plan, execution and evaluation of campaign BTL - coordinating events and hands-on activities, briefing agencies and finalising POP/POS PR - creating PR strategy, preparation of press event, coordination of PR activities with agencies (press releases, product testing, other) Social media - active in creation and coordination of social media plan for Sony CZ / SK (Facebook profile) E-commerce - fully involved into improving e-commerce materials and visibility on e-tail portals in line with sales priorities Show less
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Sony Central and Southeast Europe
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Bratislava / Budapest
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Marketing communications specialist - part of regional team
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Jul 2009 - Apr 2010
Coordination of shop front activities for 14 countries (Czech Republic, Slovakia, Hungary, Slovenia, Croatia, Bosnia, Montenegro, Serbia, Kosovo, Romania, Moldova, Bulgaria, Macedonia, Albania,). Specialisation in areas: Project management Communication platform between 3 levels (regional, local marketing and local sales responsible) Roll-out of internal controlling tool for BTL activities In cooperation with regional product managers creation of marketing strategies / PR plans/ activities for selected product categories Negotiation and dealing with supplier/agencies Show less
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Sony
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Entertainment Providers
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700 & Above Employee
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Ad&Pro Specialist
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Apr 2007 - Jul 2009
Responsible for ATL/BTL and PR activities for 8 product categories (e.g.TV, cameras, camcorders...) Responsible for budget management, forecasting and monthly spends. Specialisation in areas: ATL - creating briefs, briefing agencies, finalising plan, execution and evaluation of campaign BTL – creating briefs, briefing agencies and finalising POP/POS, implementation to market, reporting PR - creating PR strategy, preparation of press event, coordination of PR activities with agencies (press releases, product testing, other) Event – preparation and coordination of local event for dealers and golf event (50-100 guests) Show less
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Sony
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Entertainment Providers
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700 & Above Employee
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Ad&Pro Assistant
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2006 - 2007
Specialisation in areas:BTL - creating briefs, briefing agencies and finalising POP/POS, implementation to market, reporting Sales related activities – creating of flyers, supporting dealers with available marketing materialsCommunication and negotiation for best price with agencies
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Finance Assistant
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Nov 2004 - May 2006
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Education
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2001 - 2006
Ekonomická univerzita v Bratislave
Ing., Economics - Banking -
1997 - 2001
Gymnazium Pavla Horova
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