Experience

The Shulman Group

• United States
• Advertising Services
• 1 - 100 Employee

• Founder & CEO

  • Jun 2018 - Present

  I create podcasts and all things audio for small to medium sized business

• Founder & CEO

  • Jun 2018 - Present

  I create podcasts and all things audio for small to medium sized business

• Founder & CEO

  • Jun 2018 - Present

  I create podcasts and all things audio for small to medium sized business

• Executive Producer & Business Audio Expert » Pioneer of The Pod Letter™

  • 2000 - Present

  Audio is an excellent medium to draw people in — building an emotional connection and creating a lasting impression.An Executive Producer and Business Audio Expert, I deliver a broad array of audio services that help companies optimize their communication strategies to capitalize on their business generation capabilities. Would you like to turn your telephone into a “Sell-O-Phone?”Do you need more effective internal and external corporate communications? With the right messaging, a powerful brand voice, and a targeted business development strategy, you can launch your business to the next level. Clients I serve: Mid-large sized businesses, startups, and entrepreneurs Representative clients include Fit Bit, John Deere, Sandals, and Stihl, as well as smaller companies in the entertainment, IT, and automotive industries.Professional Audio Services include:★ Narration | TV/Promotions | Telephone/IVR★ The Pod Letter™– a podcast that leverages voice and audio as a true game changer★ Voice Over and Script Development★ Advertising & Commercials★ Explainer Videos | Training | E-Learning★ Documentaries & Trailers★ Audio BooksEffective branding requires consistency and connection to elicit action. Professional audio produced in alignment with your brand and company mission can act as a potent fuel for broadening your market penetration and escalating your revenue growth.Take the next step with a broadcast media veteran. I have an extensive network of voices to help all types of businesses. ☎ (713) - 962 -3336 ✉ ivan@theshulmangroup.com Show less



UNITED STATES TRAFFIC NETWORK

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• CEO/Sole Owner - Broadcast Media Leadership

  • Mar 2018 - Jun 2019

  As a Broadcast Media expert and CEO of USTN, I delivered effective executive leadership during a critical period for the company. I created the company's first formal business plan for 6-month, 1-year, 3-year, and 5-year periods, using the plan in collaboration with an investment banking partner to develop valuation of the company in excess of expectations. After negotiations and litigation, I obtained a settlement larger than the original agreed purchase price. Achievements by the Numbers: » Negotiated debt to equity trade for the near-bankrupt company —successfully converting $13M of the $18M debt » Implemented key cost saving measures —slashing $2.5M from annual costs by restructuring back office operations and overhead expenses __________ USTN, a $70M traffic broadcast company, provided broadcast media services across the United States with 400 staff and 1,100 radio and TV stations. The company was liquidated in June 2019. Show less

• President | Strategy | Sales Leadership | Business Development | Strategic Relations

  • 2016 - 2018

  Continuing to provide executive leadership as President of USTN after the purchase by Australian GTN Group in 2016, I drove business growth while managing costs and leading the company’s expansion into new markets. My initiatives included the delivery of a 2-year profit building plan to the board and leading a restructuring plan during this critical integration period. Subsequent to meeting cost containment and revenue goals for the first 14 months, I negotiated the purchase of the company after the parent board decided to close the US division. Achievements by the Numbers: » Doubled both sales force and revenues in first year without increasing management costs » Drove significant market expansion —adding over 80 partner stations across 10 US cities to double revenues while avoiding rate increases Show less



Radiate Media

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• President & Chief Revenue Officer | Transformational Leadership | Ops Management | Profit Building

  • 2012 - 2016

  In 2012, I was recruited into Radiate Media to provide transformational leadership — restructuring the company, driving it back to profitability, and preparing and negotiating a successful company sale. As the President and CRO, I managed staff of 140 and held full P&L responsibility, while directing all business operations, budgeting, and operational streamlining. After successfully implementing a strategic turnaround for the company, I directed end-to-end due diligence in the sale to Australian GTN Group, including buyer qualification and coordination of complex contract details. Achievements by the Numbers: » Rapidly transformed the company — turning annual $8M loss into $1M profit and boosting sales from $22M to $40M —positioning company for profitable sale in 2016 » Delivered effective Broadcast Media leadership — capturing the traffic broadcast industry's largest-ever contract with CBS radio, and adding $50M in potential incremental revenues __________ Radiate Media, a $40M broadcast content business consisting of traffic, news, sports, and weather reports for 800 radio and TV stations, provided hyper-local content, traffic information, advertising and interactive marketplace solutions to media partners and businesses nationwide. Radiate Media later became United States Traffic Network. Show less



The Canadian Traffic Network

• Canada
• Advertising Services
• 1 - 100 Employee

• President | Executive Leadership in Radio| Revenue Growth | Business Development

  • 2006 - 2012

  Bringing a strong history of outstanding Westwood One/Metro Traffic leadership performance, I was selected as President to transform their business model into the largest Canadian traffic broadcasting company in Canada. During my tenure with CTN, I facilitated a strong work culture and implemented successful business development strategies to rapidly expand our affiliate footprint, increase staff, and significantly grow revenues. An innovation advocate, I developed, patented, and deployed multi-platform traffic reporting automation applications for digital and mobile use. Achievements by the Numbers: » Dramatically grew revenues from $300K in 2006 to $20M in 2012 — while expanding affiliate base from 35 to 91 stations, and doubling sales team » Brought company to profitability 1 year ahead of target date while meeting or exceeding all Wall Street expectations for 16 consecutive quarters. __________ The Canadian Traffic Network is Canada’s largest real-time traffic reporting content provider, featured on a national network of 117 radio stations and on Global TV News across Canada in major markets and CITY TV News in Toronto. Show less



The Sports House

• United Kingdom

• Owner

  • 2002 - 2006

  Built startup family sports facility to 2 locations with total of 35 employees. » Grew sales to $1M at each of 2 locations. » Drove batting cage revenues to over $125K per year, first Sports House in country to do so. » Sold company at profit to return to broadcast management. Built startup family sports facility to 2 locations with total of 35 employees. » Grew sales to $1M at each of 2 locations. » Drove batting cage revenues to over $125K per year, first Sports House in country to do so. » Sold company at profit to return to broadcast management.



Westwood One

• United States
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Senior Vice President, Sales & Marketing | Business Development | Revenue Growth

  • 1994 - 2002

  Metro Networks division of Westwood One I held multiple roles and rapid promotion with expanding leadership roles. Hired as Account Executive, promoted to SVP to drive business development, marketing, and sales for US's second-largest, rapidly growing traffic broadcast company. » Directed integration of 12 acquired independent traffic broadcast services without any revenue loss » Grew revenues from $72M to $290M by expanding affiliate partnership to over 2,200 stations across US. » Met or exceeded sales targets for 18 consecutive quarters, surpassing previous year's revenues year over year » Expanded sales team from 25 to 275 highly trained and performing professionals with very low turnover » Restructured sales commission program to reduce cost of sales by 1.5% while also significantly cutting turnover Show less