Head of Ad Network Department

• Jun 2016 - Present

Senior Media Buyer

• Sep 2014 - Jun 2016

Main media buyer responsibilities includes the following activities: - identifying the target audience for a particular media campaign and deciding how best to communicate to that audience;- monitoring buying strategies;- liaising and building relationships with clients and media sales companies;- negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising;- communicating with media sales people to adjust media schedules in response to audience figures;- booking individual advertising spots, e.g. pages, posters, internet banners, broadcast adverts, etc;- ensuring that the adverts run accurately so the desired media message is seen and heard by consumers;- client reporting and budget management, including preparing costings for clients and producing spending updates throughout the campaign;- collecting and analysing sales and consumer data;- undertaking research using a wide range of specialist media resources;- analysing the effectiveness of the campaign and using this data to inform future campaigns;- supporting the media manager and other colleagues.

Research Intern

• Apr 2014 - Jul 2014

- Executing a wide variety of special assignments and administrative tasks related to research projects; including proofreading reports, presentations, and numerical data;- Calculating and assisting in data analysis and proofing numerical data for accuracy;- Assisting the team with research on existing and potential new projects;- Assisting with contact and information management;- Assisting with drafting letters and briefings;- Providing general logistical/organisational support to the team as required.