Ivan Herrera

Director of Web and Social Media at Abundant Living Family Church
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Contact Information
us****@****om
(386) 825-5501
Location
Rancho Cucamonga, California, US
Languages
  • Spanish Native or bilingual proficiency
Skills

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Credentials

  • Notary Public State License-CA
    Notary Public for the State of California

Experience

  • Abundant Living Family Church
    • United States
    • Religious Institutions
    • 1 - 100 Employee
    • Director of Web and Social Media
      • Feb 2017 - Present

      •Created innovative strategies in our marketing campaigns to better connect with our growing following by developing a team to send personalized messages. This strategy increased our social engagement by 27% in the first quarter that it was launched• Interacted with our assimilations team to develop effective processes for all new volunteers, providing in-depth training and a streamlined process to have new team members understand the department guidelines in fewer time than before… •Created innovative strategies in our marketing campaigns to better connect with our growing following by developing a team to send personalized messages. This strategy increased our social engagement by 27% in the first quarter that it was launched• Interacted with our assimilations team to develop effective processes for all new volunteers, providing in-depth training and a streamlined process to have new team members understand the department guidelines in fewer time than before. This yielded to a team increase of 76.2% since implementation• Developing brand guidelines for all content that was created for all online and social media platforms to assure that company was maintaining a high level of excellence for all produced content; Instagram follower increase since 2017 resulted in 471.4% follower increase, 159.1% like average increase, along with 206.7% engagement increase• Researched various livestream tactics that allowed me to develop an online engagement initiative that helped us connect with our international following which resulted in us increasing our average watch time during our livestreams by 33% and increase our chat engagement by 47% Show more Show less

  • PepsiCo
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Senior Lead Merchandise Manager
      • Aug 2016 - Feb 2017

      • Developed Lead Merchandiser role within territories to help with on-boarding and assuring that company standards were followed among department; role helped lower cost by 12.7% within first quarter• Established partner program within territory to help resolve high volume of call-outs in department; program resulted in reduction of 23.7% of accounts skipped which in turn helped sales in respective accounts increase by 13.6%• Monitored department cost and communicated department… • Developed Lead Merchandiser role within territories to help with on-boarding and assuring that company standards were followed among department; role helped lower cost by 12.7% within first quarter• Established partner program within territory to help resolve high volume of call-outs in department; program resulted in reduction of 23.7% of accounts skipped which in turn helped sales in respective accounts increase by 13.6%• Monitored department cost and communicated department cost analysis to stakeholders at weekly meetings to assure that senior leadership was educated on department’s performance• Assisted with field safety trainings to assure that our department understood organization safety procedures; trainings helped reduce injury call outs by 7.3% since implementation Show more Show less

    • Customer Management Senior Associate
      • Jun 2015 - Jun 2016

      •Researched and validated information from the Large Format Accounts that PepsiCo had in Huntington Beach to analyze various selling trends from respective accounts to meet company KPI (key performance indicators) goals• Worked collaboratively with merchandising teams to develop visual builds to maximize marketing campaigns; increase sales volume by 42% per account• Effectively demonstrated the ability to meet department marketing deadlines and present recommendations that would… •Researched and validated information from the Large Format Accounts that PepsiCo had in Huntington Beach to analyze various selling trends from respective accounts to meet company KPI (key performance indicators) goals• Worked collaboratively with merchandising teams to develop visual builds to maximize marketing campaigns; increase sales volume by 42% per account• Effectively demonstrated the ability to meet department marketing deadlines and present recommendations that would improve upon strategies to senior leadershipAWARDS & HONORS: 2015 Period 12 PSR of the Period, 2016 Period 1 PSR of the Period Show more Show less

  • UC Riverside Future Business Leaders of America - Phi Beta Lambda
    • Chapter President
      • May 2014 - Jun 2015

      I have to assure that I am providing the best guidance and direction possible for the organization. This is done by overseeing the chapter events and assigning responsibilities to my officer team to assure the highest level of productivity is being met.

  • Michael Kors
    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sales Associate
      • May 2013 - Apr 2015

      This position gives me the opportunity to introduce our products directly to our consumer. My position allows me to continue to develop professional relationships with our clients to assure that our brand is reflecting the best shopping experience possible for our customers.

  • Kohl's
    • United States
    • Events Services
    • 1 - 100 Employee
    • Intern Operations Supervisor
      • Jun 2014 - Aug 2014

      • Prepared daily strategies to assure that my team was clear on what daily expectations were by also providing mid-day follow ups to assure tasks were on pace to completion• Collaborated with various departments to assure that the building’s manifest goal was accomplished by communicating goals and opportunities that department was facing• Developed proposals that revealed different methods to better the quality, efficiency, effectivity, and safety of the building•… • Prepared daily strategies to assure that my team was clear on what daily expectations were by also providing mid-day follow ups to assure tasks were on pace to completion• Collaborated with various departments to assure that the building’s manifest goal was accomplished by communicating goals and opportunities that department was facing• Developed proposals that revealed different methods to better the quality, efficiency, effectivity, and safety of the building• Worked closely with our Loss Prevention department to assure that we reviewed exception reports for any possible theft concerns and reported any concerns to our department heads for further review Show more Show less

  • Donna Karan
    • Retail
    • Sales Supervisor
      • Jul 2012 - Jul 2013

      • Designed and created Sales Associate Training (SAT) Initiative that helped management staff evaluate the store’s sales associates. Evaluations would help provide solutions for any opportunities that needed to be addressed• During tenure branch saw a volume sales increase of 37.3%, with sales conversions of 12.7%, and exceeded monthly store plans by an average of 24.6%• Led monthly service meetings to assure that team was well-versed in understanding and complying to company… • Designed and created Sales Associate Training (SAT) Initiative that helped management staff evaluate the store’s sales associates. Evaluations would help provide solutions for any opportunities that needed to be addressed• During tenure branch saw a volume sales increase of 37.3%, with sales conversions of 12.7%, and exceeded monthly store plans by an average of 24.6%• Led monthly service meetings to assure that team was well-versed in understanding and complying to company service standards• Monitored building regularly to inspect access points to determine security risks and develop reports on security-related incidents to Loss Prevention department Show more Show less

  • Coach
    • Advertising Services
    • Sales Associate
      • Sep 2009 - Sep 2012

      This position provided many opportunities for growth, one of which included my transition from the stock team to the sales team. As a sales associate I led the branch in volume sales for three straight years. I was chosen to participate in training new associates in the sales department by getting them well-versed and immersed in the company culture. During my tenure I also was part of the visual team that was responsible in getting the store's visual presentation set up to company standards… This position provided many opportunities for growth, one of which included my transition from the stock team to the sales team. As a sales associate I led the branch in volume sales for three straight years. I was chosen to participate in training new associates in the sales department by getting them well-versed and immersed in the company culture. During my tenure I also was part of the visual team that was responsible in getting the store's visual presentation set up to company standards. My time at this company helped me grow as a leader by realizing the importance of leading by example, being punctual, and the desire to want to be a versatile worker that could be effective at any position the team would need me to be in. My tenure at this company was truly an overall great experience that I will always cherish. Show more Show less

Education

  • University of California, Riverside
    -
  • Chaffey College
    -

Community

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