Ivan Balarezo

Marketing Manager at AOKlabs
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Location
Seville, Andalusia, Spain, ES

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Experience

    • Spain
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Apr 2023 - Present

      ▪ Day to day running and optimization of lead generation paid search and social campaigns ▪ Management and execution of daily marketing campaigns, including breafing elaborations, campaign creation, QA testing processes, and reporting. ▪ Hubspot integration team ▪ Day to day running and optimization of lead generation paid search and social campaigns ▪ Management and execution of daily marketing campaigns, including breafing elaborations, campaign creation, QA testing processes, and reporting. ▪ Hubspot integration team

    • Media Buyer
      • Nov 2021 - Present

      ▪ Creation and optimization of campaigns on different verticals, managing more than 100k monthly budgets ▪ Elaboration of new copywriting ▪ Advice on powerful creative ▪ Improvement of ROAS to a sustainable point ▪ Advice on the funnel for lead generation campaigns ▪ Creation and optimization of campaigns on different verticals, managing more than 100k monthly budgets ▪ Elaboration of new copywriting ▪ Advice on powerful creative ▪ Improvement of ROAS to a sustainable point ▪ Advice on the funnel for lead generation campaigns

    • Germany
    • Photography
    • 1 - 100 Employee
    • Performance Marketing Manager
      • May 2022 - Apr 2023

      ▪ Day to day running and optimization of lead generation paid search and social campaigns ▪ Analyzing & reporting data on a regular basis using QuickSight ▪ Developing, executing and testing across campaign variables ▪ Identifying trends and insights in order to achieve maximum ROI in campaign ▪ Managinig campaigns for all countries where the company is present ▪ Day to day running and optimization of lead generation paid search and social campaigns ▪ Analyzing & reporting data on a regular basis using QuickSight ▪ Developing, executing and testing across campaign variables ▪ Identifying trends and insights in order to achieve maximum ROI in campaign ▪ Managinig campaigns for all countries where the company is present

    • French Polynesia
    • Law Practice
    • 1 - 100 Employee
    • Marketing Expert - Accelerate Program
      • Mar 2022 - May 2022

      ▪ Guide advertisers in the Spanish and English market that invest the most in Facebook ads, advised more than 50 companies with a minimum budget of 5000 euros per month▪ Creation and optimization of campaigns on different verticals, managing more than 100k monthly budgets ▪ Elaboration of new copywriting▪ Advice on powerful creative▪ Improvement of ROAS to a sustainable point▪ Advice on the funnel for lead campaigns▪ Special advice for marketing agencies

    • Marketing Expert
      • Jun 2021 - Mar 2022

      ▪ Support clients as Marketing Expert, growing and developing extensive client base in an innovative and fast paced environment▪ Manage a portfolio of medium-sized businesses (SMBs) with responsibility for growing revenue both in the spanish and english market▪ Provide product and tool support to improve clients’ experience and drive higher product adoption and spend▪ Understand the customer’s requirements and objectives, and match proper solutions▪ Have a direct impact on clients’ business Show less

    • Chile
    • Telecommunications
    • 700 & Above Employee
    • Area Sales Supervisor
      • Mar 2019 - Aug 2020

      ▪ Determination, establishment and monitoring of KPIs ▪ Performance evaluation and monitoring of development plans ▪ Coaching new hires ▪ Determination, establishment and monitoring of KPIs ▪ Performance evaluation and monitoring of development plans ▪ Coaching new hires

    • United States
    • Banking
    • 100 - 200 Employee
    • Financial Service Advisor
      • Oct 2015 - Sep 2018

      ▪ Assintant Manager in charge. ▪ Recommend the most appropriate products and services available to clients ▪ Training new hires ▪ Vault teller ▪ Assintant Manager in charge. ▪ Recommend the most appropriate products and services available to clients ▪ Training new hires ▪ Vault teller

Education

  • ThePower Business School
    Digital Marketing, Marketing
    2022 - 2023
  • Universidad Privada Antenor Orrego
    Engineer's degree, Industrial Engineering
    2014 - 2022

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