Experience

Азбука Вкуса

• Food and Beverage Services
• 100 - 200 Employee

• Название Head of Digital Sales (CPO)

  • Jan 2021 - Present

  Head of Digital Sales (CPO) 1/ Building a product strategy for the AV.RU site and App Azbuka Vkusa - Design and analysis of the initial CJM - Analysis of the sales funnel and user interaction - Audit of user feedback - Competitive analysis - Synchronizing and designing the final product map with the customer - CustDev(s) Conducting - Finding hypotheses based on the points above 2/ Target product design - Designing new CJM architecture - New hypothesis gathering model: board metrics, call centers, user feedback - New product prototype design 3/ Evaluations and launches - Decomposition and prioritization of the new backlog - Roadmap design - Product launch with hypothesis testing (AB testing, feedback, etc.) 4/ Organization and management of the product department - Design of the organizational structure of the department - Integration with other departments - Search and interviewing of candidates - Building KPI's and motivation of employees - Department/staff feedback management Show less



Admitad

• Germany
• IT Services and IT Consulting
• 200 - 300 Employee

• Product Owner

  • Jan 2019 - Dec 2020

  Product Owner About the projects and the team: 1. Management of 2 main Admitad products - Management of the publisher's personal account and catalogue programs: https://account.admitad.com/ru/catalog/ - Management of the company's affiliate tools Adgoal (Admitad subsidiary) https://www.adgoal.de 2. Admitad platform stack technologies: back: js+janga; front: angular 3. Adgoal Platform stack-technologies: back: php; front: react 4. Managing 2 development teams of 20 people (5-front, 9-back, 1-devops, 1ux|ui, 1-system analyst, 3-tester) 5. Team management methodology: scrum + kanban Results: 1. Complete relaunch of Admitad's main product - software directory with new recommendation service. +30% from the moment of getting into the catalogue to the target action (connection to the offer) +20% from the moment of connection to the offer to the first sales +15% LTV +15% Gross Revenue -5% Opex +30% to the average speed of connection to the offer +15% to Average Daily retention +15% Daily Visits 2. Restart of user registration form +25% successful registrations +15% visits to the directory programs +13% new connections to offers +5% gross revenue 3. New product launch for Adgoal +20% net revenue +15% new registrations +5 new regions 4 Integration of Adgoal with Admitad - Integration of about 8 services - Preparation of new company architecture - Synchronization of 6 departments and teams -30% Opex +40% speed of launching new features Show less



Raiffeisenbank Česká republika

• Czechia
• Banking
• 700 & Above Employee

• Product Lead

  • Feb 2017 - Jan 2019

  Product Owner 1. Managing the online mortgage purchase platform: https://ipoteka.raiffeisen.ru/ 2. Managing a development team of 11 people (2-front, 3-back, 2-devops, 1-ux|ui, 2-system analyst, 1-tester, 1-scrum master) 3. Platform stack technologies - back: js+kotlin+scala; front: js 4. Product analysis - formulation of hypotheses based on user and business intelligence, development of kpi to evaluate hypotheses. 5. Business analytics - business metrics analytics for business process optimization, OPEX reduction, GI increase, EVA and other metrics. 6. Product analytics based on product/market fit: retention rate, churn rate, LTV, NPS, analytics and work with cjm together with ux/ui. 7. Web analytics for metrics: CR/CTR, CPC-CPO, etc. 8. Requirements management - formulation of TOR based on the findings (from the points above) and setting tasks for the team in jira and confluence systems, tracking tasks in sprint and optimizing team performance. 9. Implementation of integrations with internal and external systems, development of features and other functionalities. 10. Digital sales analysis of the Mortgage department - creation of end-to-end analytics on all stages from purchase of clicks to transaction exit. More than 10 systems are involved in this funnel, starting from GA and BQ, ending with internal conveyors for scoring and vision of the clients. 11. Management of procurement budget, CPC-CPA analysis at all stages of the funnel, optimisation of attracted traffic, building an affiliate network. Show less



PIK Group

• Russian Federation
• Real Estate
• 500 - 600 Employee

• Platform lead

  • Feb 2015 - Feb 2017

  Results: 1. Implemented more than 10 special projects with major global and federal brands (Ya.Real Estate, Ya.Navigator, Ya.Maps, Cian, Dafond, Avito, Tinkoff Bank, VTB, Sberbank, Absolut Bank, Google, McDonalds). 2. Developed and integrated more than 10 digital tools to increase conversion and profit, optimize resources, improve product quality. (Database and CRM system integration, automated data upload through xml feed, integration of online booking function, integration of custom pages/sections, integration of 3d layout models). 3. Built a portfolio of projects with an annual revenue of more than 13 billion rubles. 4. Budgeted projects for the total amount of more than 500 million rubles. 5. Attracted more than 100,000 leads/year 6. Optimised lead acquisition costs by 45%. 7. Optimised shares of advertising costs by 45%. 8. Optimised reporting with partners with data visualisation in Tableau in conjunction with CRM Blocks of work: 1.1 Communication with partners (top management) 1.2 Development of the project prototype, project map, cooperation model, kpi, agency brief 1.3 Economic forecast (profit, cost, conversion rates, leads, share of advertising costs and return on investment) 1.3 Development of business requirements, high-level project architecture, project quality standards, control systems, building of internal business processes 1.4 Packaging the project, defending and negotiating all integration formats, economics, and collaborative model with the company vice presidents. 1.5 Supervise development, launch and maintenance of over 10 special projects, reporting at all stages. 1.6. Communication with major global and federal brands at top management level. 2. integration of CRM systems, databases, xml feeds, online booking, working with API, visualization of reporting in Tableau in conjunction with CRM Show less