Chief Commercial Officer (CCO)

• Sep 2022 - Present

Reporting to CEO. Lead Marketing, Sales and Customer Service areas for the different group telecommunications companies. Reporting to CEO. Lead Marketing, Sales and Customer Service areas for the different group telecommunications companies.

Senior Marketing and Analytics Manager | Base Marketing Leader

• May 2019 - Jan 2022

Reporting to Base Growth Director. Lead Analytics, Campaign and Cross Project department, remarkable responsibilities over cross analytics and insights capabilities and leading projects as Always on Marketing program implementation and Customer Care efficiency plan. Total budget > 4M€. Targets of revenues generation > 50 M€ and Cost savings > 8M€. 40 team members. Recognized as Top TalentMain Responsibilities:- Lead Always on Marketing transformation program, strategic action into the Digital Transformation plan. Moving from traditional marketing campaigns to a customer strategy based on marketing automation capabilities. (Pega Marketing)- Active agent of change into the company to boost cultural change on how we manage our customer base, both thru direct communications and offers on the channels.- Co-Define and build marketing analytical capabilities in order to ensure that business actions, sales / care channels plans are based on data and insights provided by the team.- Act as the link between business and big data team. Exploit data insights and working together with Big Data team to build and efficient business data modeling to boost marketing actions.- Implement a total new way of working to digitalize and eradicate customers contacts in our channels. High level of management required, ExCo supported program. Based on customer voice, to define improvements on process or build new capabilities, focus on digital channel, to improve customer experience and make savings on costs for the company.- Accountability of different KPIs: ARPU, Churn, Products upselling, Care costs, NPS, CAPEX & OPEX investment, value and volume targets for sales channels Show less

Senior Manager Commercial Development | Sales Channel Leader

• Jun 2017 - May 2019

Reporting to Sales Director. Responsible for Telesales channel, inbound & outbound, over current customer base and potential customers. Managing over 30% of the consumer activity with over 70M€ of budget. Activity developed in coordination with 7 different partners, located in 5 different countries. 60 team members. Recognized as Top TalentMain Responsibilities:- Achieve defined channel targets, mainly: Volume, value and budget.- Manage business relationship with different customer center partners, working together to have a solid union, meet the different targets and define different actions plans per partner.- Define and build long term channel strategy aligned with the company strategy and demand.- Monthly definition internal sales targets per partner- Define retribution model with two main purpose, aligning with company targets and priorities and being profitable for the partners.- Accountability of different KPIs: Sales targets, Budget accomplish, channel NPS, early churn, partners engagement Show less

Marketing Manager

• Jun 2011 - Jun 2017

Reporting to Customer Value Management Director. Responsible for product upselling (mobile, fix and TV) and customer base strategy definition into the contract segment (7M customer base, > 2.000M€) and end to end responsibility to define and implement customer life (Welcome, Upselling, Loyalty and Retention) cycle for prepay segment (3M customer base, > 200M€). 30 team members. Recognized as Top TalentMain Responsibilities:- Define Marketing plan and business priorities for the mid and long term. Taking into account the entire customer lifecycle- Define and implement monthly base marketing campaigns over the customer base, with the objective to meet the value and volume targets (ARPU, Churn, Products Upselling, Customer engagement)- Working together with Product Marketing department on the new products designed, definition and implementation, including go to market plan.- Accountability of different KPIs: Customer Base Value, ARPU, Crosselling and Upselling volume activity, Churn, NPS Show less

Marketing Product Manager

• Nov 2008 - Jul 2011

Responsible within the Pricing & Core Services department, reporting to Head of Pricing, for defining the commercialization strategy (ATL & BTL) for new products and price plans and also for the current portfolio in coordination with the product manager. Leading, in coordination with the rest of departments, the definition and implementation of the base management strategy for each offer and each channel. Recognized as Vodafone Global Hero

Roaming Product Manager

• Jun 2006 - Nov 2008

Marketing

• 2003 - 2004