Ivan Chervotkin
Alliance manager at Norameda- Claim this Profile
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Bio
Credentials
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Time Management: Working from Home
LinkedInAug, 2020- Nov, 2024 -
Writing a Marketing Plan
LinkedInAug, 2020- Nov, 2024
Experience
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Norameda
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Lithuania
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Alliance manager
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Apr 2023 - Present
Execution of existing partnership solutions (outsourcing for key pharmaceutical producers-Organon etc.): - Long-lasting parent companies’ strategies adaptation for local markets (Baltic states). New launches/relaunches initiation. - Key marketing promo activities coordination (HCPs and pharmacy commercial mix). - Demand forecasting and continuous supply support - Price analysis and reimbursement requirements tracking - Identify new opportunities in the relationship to continuously develop, fine tune, and evolve the alliance (new products and therapeutic area for Baltic) - Preparation of clear overview over the alliance, over what is happening at the partner and what is happening within the own organization. - Developing metrics and KPIs to measure ROI from partnerships. - Cross functional / cross departmental initiative to increase revenue. Sourcing new pharma partners based on market opportunities and effective governance of the relationship inside the alliance. Show less
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Nobel Ilac A.S
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Türkiye
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Pharmaceutical Manufacturing
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700 & Above Employee
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Rx BU manager
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Nov 2020 - Nov 2022
Responsibilities: • Establishing goals and objectives for Nobel Rx unit, measuring performance against those goals (Revenue, IBT, Gr, MS, EI) • Set up the business unit’s strategies for promotional activities (launches, portfolio/profit optimization) • Analyze and explore market trends; identifying new opportunities in assigned areas (new promo line, new products according to R&D plan) • Perform efficient finance management (P&L KPI) • Monitoring the progress of ongoing projects to ensure that they are on schedule and within budget (project management) • Responsible for training and mentoring staff; motivating them for effective performance for the general growth of the company • Conducting market research studies to identify potential new customers or new uses for existing products Core achievements: • Annual goals achievement (91% of budget, 18% $ growth, increase company rank level) • 5 new products and SKU launches (Abizol, Tyozid, Lebel) • 2021 promo line revision (IQVIA segmentation project) • Remote FF educational platform implementation (iSpring) • 3 cases of successful internal promotion (MR-DM, MR-PM) • Hospital sales program development (psychiatry) • Have created a distributor stocks optimization program • Commercial pharmacy chains condition alignment (products availability significant growth) Show less
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Pfizer
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Marketing Product Manager
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Nov 2013 - Nov 2020
I'm a marketing and business management professional of Ukraine origin with 7 years of experience in this sphere. I was involved in different areas of pharmaceutical business-like market and sales analysis, commercial projects, marketing and price adjustments.Value that I can deliver:• Development and implementation of marketing strategies for Rx and OTC medicines (cardiology, retail, gynecology)• Successful launch of new products and potential pharm molecules assessment • Digital advertisement campaign execution and content marketing• Profit optimization management throw company portfolio Show less
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District- Manager
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May 2010 - Nov 2013
Responsibilities:• Field- force management and sales organization in covered territories (eastern part of Ukraine- 18 medical representatives)• Monitoring monthly deliveries to pharmacies and negotiations with pharmacy chains• Hospital and regional tenders MOH• Planning and conducting regional marketing activities - conferences, seminars• Coaching and training of medical representativesCore achievements:- Reached position # 1 in Ukraine in the cardiological portfolio- Effective commercial projects with pharmacies Med-Service, Magnolia- Sales growth in 2010-2013 (+ 68%)- Strong team of professionals (3 MPs were promoted to the regional manager position and 2 to the product manager position) Show less
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Education
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MIM-Kyiv Business School
Pre-MBA, Marketing -
National Mining University, Dnipropetrovsk
MCom, management of organizations -
Zaporizhzhya State Medical University
Doctor of Medicine - MD, Gynecology