Experience

Thing-it

• Germany
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing and Innovation Responsible

  • Mar 2021 - Present

  • Created from scratch the Marketing plan of the recently created department. Streamlined internal processes like reporting, prospection and content creation. • Coordinated the LinkedIn account and exceeded the targeted metrics in 2022: Increased the LinkedIn followers by 176%, CTR by 42%, Engagement by 31% and Impressions by 179%. • Website: Generated 42% more traffic and tripled the organic qualified leads. Increased the conversion rate by 15% and reduced the bounce rate by 24%. • Responsible of feeding the CRM with high-quality qualified leads that yielded during 2022: 78% growth in demo sessions and 14% growth in closed deals. • Audited the website and improved the SEO ranking in Semrush by 66% against competitors. • Delivered accurate and updated reports to cross-functional teams of the organization. Common topics are: price analysis, competitive analysis, market forecast, market trends, user habits, sentiment of the user, etc.. •Conducted several Design Thinking workshops with C-level and cross-functional teams. Resulted in the launching 5 new products and different features that meet user expectations. •Supported the organization to implement the agile methodology in the marketing department. Show less



OXYGY

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Associate Consultant

  • Apr 2021 - Aug 2021

  • Guided organizations to discover innovation with a customer-centric philosophy in a simple and structured way. • Supported companies to launch new innovative products and enhanced business processes in diverse sectors. • Advised corporations in problem-solving using design thinking, agile and scrum methodologies, with coaching sessions and workshops. • Conceived, designed, and rolled out new capability presentations in the fields of design thinking and data-driven innovation. • Devised and facilitated design thinking workshops for global companies in the fields of pharma, technology and manufacturing. Show less



Amazon Web Services (AWS)

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• MBA Master Thesis

  • Apr 2020 - Sep 2020

  Group consulting project with Amazon Web Services (AWS) re/Start team to support reskilling initiatives for unemployed and underemployed populations. Developed the strategic roadmap for the global upscaling of the program. Group consulting project with Amazon Web Services (AWS) re/Start team to support reskilling initiatives for unemployed and underemployed populations. Developed the strategic roadmap for the global upscaling of the program.



iSi GmbH

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Business Development and Digital Marketing Leader

  • Jun 2020 - Aug 2020

  • Authored the marketing and sales plan for the DACH & Spanish market. Reducing by 50% the time and 30% the costs compared with the company’s previous experiences in expansion projects. • Streamlined the processes of building a new marketplace. Successfully reduced the time by 30% and the costs by 20%. • Devised and executed the digital marketing campaign of the Spanish market. Successfully designed a Facebook campaign that attracted 200+ new followers within the first 3 days of the campaign. • Diagnosed the sanitary ware market and identified key competitors, new partners, potential bestsellers, and unique market habits. • Reviewed and adapted the customer journey, resulting in operational marketing savings of over 15%. • Optimized the SEO strategy, enhanced the product search ranking on average by 70% in ahrefs. Boosted the product description of more than 100,000 items, according to relevant keywords. Show less



Ricoh Company, Ltd.

• Japan
• Appliances, Electrical, and Electronics Manufacturing
• 200 - 300 Employee

• Innovation Lead at the Latin Innovation Center

  • Jan 2015 - Sep 2019

  • Hired by the Emerging Market Business Center in Japan to play a key role in the newly created Innovation Center; drove the entire business development process in an agile environment, having as a result the launch of more than 20 products in new markets of the Latin American region. • Created the regional portfolio for manufacture, education, healthcare and finance vertical markets using lean startup methodology. It encompassed the development and adaptation of the products, as well as the creation of collaterals, battle cards and brochures. The four vertical markets surpassed the sales expectations by double-digit during FY 17 & 18. • Increased brand awareness in the region by 34% among decision-makers by creating and executing market strategies • Created from scratch and led more than a dozen qualitative and quantitative market research in several countries of Latin America, including the following methodologies: desk research, focus groups, surveys, personal interviews and regression analysis. Managed the relationship with market research agencies such as Ipsos, GfK, Nielsen, etc. • Developed new products and marketing campaigns using design thinking methodology: generated ideas, developed concepts, orchestrated market research, estimated profitability, coordinated quality assurance, tested products, launched and after-sales tracking. • Rolled out the digital transformation plan of the company in the Latin America region. Shifted 5% of the company revenues in FY18, from traditional hardware selling schemes to new business models, mainly SaaS and monthly subscriptions. • Led the first e-commerce program of the company in the region. Successfully established and managed the partnership with Amazon to sell the digital camera portfolio via Amazon Mexico. Headed and oversaw all the processes of the program which had a catalog of more than one hundred products. The programme had a quota of $500,000 USD for 2018 which was satisfactorily achieved. Show less



CCI France Mexico

• Mexico
• International Affairs
• 1 - 100 Employee

• Manager of the International Affairs Department

  • Apr 2010 - Mar 2014

  • Managed an intercultural team of trade advisors and trained them on business development and marketing. • Directed more than 70 success stories in the international business development area such as expansion projects in overseas markets, trade missions, market research and partner research. • Led the International Affairs Department to achieve a growth of 185% in its revenue YoY by developing new partnerships and creating new services that allowed us to execute a higher number of projects. • Doubled the number of leads by attending to country promotion sessions in the regional chambers of commerce in France. This had a positive impact on 125% growth in the department sales. • Design and rolled out the new service of the Chamber of Commerce; "Tailored workshops" which became immediately the most profitable service of the institution. • Reorganized the expenses and program costs for the department, with a focus on reducing negotiable expenses while gaining profitability in income areas such as trade missions. • Developed a system to track trends and progress of microeconomic and macroeconomic factors, with a focus on analysis and reporting. • Coordinated Sector Committees (including health care, tourism and sustainable development) aimed at exchanging current trends, information and lobbying. Show less



JAS Worldwide

• United States
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Customer Service Import / Export Department

  • Jan 2010 - Mar 2010

  • Analyzed and streamlined the logistics performance of more than 20 customers. • Administered shipments by examining destination, route, rate, delivery time, and dispatch to carriers. Offered a 20% improvement in time and 15% in cost to the customers. • Reviewed the logistics of the customers and created weekly reports on how to improve their efficiency. • Analyzed and streamlined the logistics performance of more than 20 customers. • Administered shipments by examining destination, route, rate, delivery time, and dispatch to carriers. Offered a 20% improvement in time and 15% in cost to the customers. • Reviewed the logistics of the customers and created weekly reports on how to improve their efficiency.