Iullia Metalenko

Head of Marketing Department at Medochemie Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Kyiv, Kyiv City, Ukraine, UA
Languages
  • Russian Native or bilingual proficiency
  • Ukrainian Native or bilingual proficiency
  • English Professional working proficiency

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Credentials

  • How Brands Grow
    Procter & Gamble
    Jan, 2014
    - Nov, 2024
  • Media and Digital Marketing
    Kyiv School of Advertising Technologies
    Jan, 2014
    - Nov, 2024
  • Practical And Effective Product Management
    MPS Consulting
    Jan, 2010
    - Nov, 2024

Experience

  • Medochemie Ltd
    • Cyprus
    • Pharmaceutical Manufacturing
    • 500 - 600 Employee
    • Head of Marketing Department
      • Oct 2016 - Present

      - Strategic and operational Sales planning (Medochemie Rx and OTC portfolio).- Marketing Budget planning and financial performance evaluation (P&L).- Building and managing an effective Team of employees.- Strategic and operational planning of ATL, BTL activities, performance evaluation.- Market analysis for short-term and strategic portfolio development.- Interaction with Sales Team - to evaluate the strategy implementation. - Strategic and operational Sales planning (Medochemie Rx and OTC portfolio).- Marketing Budget planning and financial performance evaluation (P&L).- Building and managing an effective Team of employees.- Strategic and operational planning of ATL, BTL activities, performance evaluation.- Market analysis for short-term and strategic portfolio development.- Interaction with Sales Team - to evaluate the strategy implementation.

  • Teva Pharmaceuticals
    • Israel
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Product Manager OTC BU, Brand Vicks (P&G)
      • Feb 2013 - Sep 2016

      - Business Planning: situation analysis (analysis of competitors, customers, disease and market); positioning and segmentation.- Development and implementation of promotional and marketing brand strategy, performance evaluation (OTC).- Conduct digital campaigns (SEO, display ads, special projects) evaluation of their effectiveness.- Planning and placement TV aids, developing multi-channel marketing campaigns.- Marketing Budget Planning (ATL, BTL). Evaluation of financial performance (P&L).- Forecast and Planning TCS, ICS and Retail.- POS material creation.

  • Richter Gedeon Nyrt. / Magyarország
    • Hungary
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Produсt Manager of Cardiological Direction
      • Sep 2010 - Jan 2013

    • Training Manager of Cargiological Direction
      • Jan 2009 - Aug 2010

    • Regional Manager of the Kyiv Region
      • Apr 2008 - Jan 2009

    • Medical Representative of Gynecological and Neurologist Business Unit
      • Nov 2006 - Apr 2008

  • District Hospital
    • General Practitioner, Therapist
      • Aug 1996 - Nov 2006

      Practical medicine, day hospital therapy. I have actively participated in national medical conferences and continuing education programs. Practical medicine, day hospital therapy. I have actively participated in national medical conferences and continuing education programs.

Education

  • Business School KROK [BSK]
    Master of Business Administration - MBA, Business
    2000 - 2022
  • National Medical University 'O.O. Bogomolec', Kyiv
    Master's degree, General Practitioner, Therapist
    1990 - 1996
  • National Academy of Internal Affairs, Kyiv
    Master's degree, Law
    2007 - 2010

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