Experience

Harmony Advertising

• Romania
• Advertising Services
• 1 - 100 Employee

• Marketing Campaign Manager

  • Mar 2019 - Present

  Plan and coordinate 360 campaigns, national consumer promotions, tactical or awareness campaigns, from drawing strategy, budget, channel mix to post-campaign reporting - for clients from banking (CEC Bank) , FMCG (Dr. Oetker) etc.Manage TV spots production.Influencers marketing- fitted influencer proposal, negotiating, briefing and supervising activation projects in social media, to reach the settled objective.Paid media campaigns - strategy, media plan, budgets, implementation and performance reports.Coordinating the creation of brand books and supervising the integrity of the brand identity and guidelines.Supervising the account executives and coordinating all the steakholders involved in each project.



Sunday Morning Communication

• Marketing Project Manager

  • Jun 2018 - Feb 2019

  Organizing marketing campaigns for agency’s clients from medical field, retail, shopping galleries.Content writer. Organizing marketing campaigns for agency’s clients from medical field, retail, shopping galleries.Content writer.



METRO Romania

• Wholesale
• 300 - 400 Employee

• Marketing Project Manager

  • Oct 2016 - Jun 2018

  Management of different campaigns from the annual marketing plan. (for Traders or HORECA customer targets)Responsible for the correct brand positioning and the reflecting brand essence in each campaign.Identifying the communication channels and the specific message to each target audience, according to the commercial goals.Pitching, briefing and coordinating the creative, online, DTP, production and media agencies.Coordinating the production of TV spots (pitching on production studio, pre-production meetings, coordination of the shootings).Maximize sales and buying customers through efficiently choosing the right products to be promoted, based on sales reports.Engaging all the stakeholders involved in the project (sales, legal, accountancy, CRM).Approving and supervising the TV media plans, radio media plans, digital media plans, in-store implementation, OOH materials.

• Digital Marketing Specialist

  • Feb 2016 - Jun 2018

  - Develop personalized online strategy according to each customer segment profile (HORECA, traders, offices, end-consumer) - Web site : • content writing and maintenance for the website pages and the blog www.metro.ro • analytics: KPI reports and strategies • SEO audit together with the online agency- E-mail marketing:• subject lines copywriting and briefing DTP for the visual of the newsletters, according to the campaign objective• adapting the tone of voice and content to each type of customer e-mail database• track specific KPI and analyze all e-mail marketing campaigns• stay up to date with competition actions and propose improvements• A/B tests for optimizing the open rate and click rate- Social media :• establish social media strategy and brand voice on Facebook, YouTube and LinkedIn, according to the marketing plan• community management: consistently monitoring and concisely communicating with target audiences• develop and implement Facebook ad campaigns (targeting methods, copy and images and budget/timeline recommendations) https://bit.ly/2HJGB10 • draft monthly editorial plans• content strategy and copywriting for Facebook and LinkedIn posts• track and monitor the success of social media initiatives and provide monthly reports- Online campaigns:• plan, set up and manage online campaigns together with the online agency, across multiple online channels in Google• optimizing the keywords search and ad writing • monitor, analyze and optimize campaign performance.- Main project: building a professional HORECA community around METRO Academy of Gastronomy, through a digital mix of personalized targeted e-mails, Facebook specific content and dedicated HORECA website pages.

• POSM Specialist

  • Jan 2013 - Jan 2016

  - APS power user - the advertising promotion system,- In-store decoration (POSM): negotiation and production supervising of promotional materials (wobbler, shelf stopper, pallet wrap, security gates etc.).- Implementing all the campaigns at in-store level, collaborating with the Store Managers.- Events coordination (event budget management, research vendors and venues, decide the branding materials for decoration and negotiating with promotional materials suppliers)

• Leaflet Distribution Manager

  • Jun 2008 - Dec 2012

  - Operation and consultancy in addressed distribution and in drop mail for real,- Hypermarket, MCC Romania and MCC Bulgaria, - Yearly tenders for different services (leaflet distribution, call center, in-store radio),- Strategy to optimize the circulations and cover areas based on customers' behaviour,- Linked with the Production department, printing-houses, transport companies and CRM department,- Forecast and optimization of EUR 1 mil. leaflet distribution budget, based on the marketing and sales plans- Cash desk surveys management and geo-marketing.- Main project: tendering and optimization of the distribution of leaflets for METRO Bulgaria.



Kaufland Romania & Moldova

• Romania
• Retail
• 700 & Above Employee

• Leaflet Distribution Area Manager

  • Jan 2005 - Jun 2008

  - Supervising the distribution of the leaflet in south-eastern Romania, - Management of the team of 6 local coordinators,- Negotiating contracts with transport companies,- Field research to optimize the distribution cover area,- Distribution budget management and forecast,- SAP super user for the distribution application.- Main project: successful communication of the 1st store opening in Romania through cover-optimized distribution of the leaflet. - Supervising the distribution of the leaflet in south-eastern Romania, - Management of the team of 6 local coordinators,- Negotiating contracts with transport companies,- Field research to optimize the distribution cover area,- Distribution budget management and forecast,- SAP super user for the distribution application.- Main project: successful communication of the 1st store opening in Romania through cover-optimized distribution of the leaflet.