Experience

Spring Impact

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing and Communications Manager

  • Feb 2021 - Present

  Working on the implementation of Spring Impact’s marketing and communications strategy, with the aim of equipping more organisations and funders with the knowledge and ability to successfully scale their impact. My responsibilities include building the organisation's marketing and communications capability, increasing awareness of its services, programmes, and advocacy, and developing and executing data-driven strategies. Working on the implementation of Spring Impact’s marketing and communications strategy, with the aim of equipping more organisations and funders with the knowledge and ability to successfully scale their impact. My responsibilities include building the organisation's marketing and communications capability, increasing awareness of its services, programmes, and advocacy, and developing and executing data-driven strategies.



Clore Social Leadership

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing and Communications Coordinator

  • Oct 2018 - Jan 2021

  Managing the successful research, planning and implementation of integrated marketing and communication campaigns to promote the organisation’s leadership training and development programmes.Responsibilities include:• Coordinating the design and delivery of events (conferences; talks) • Writing and editing copy for the website, e-newsletters, print and industry presentations• Designing and delivering email marketing campaigns• Managing organic and PPC content across multiple social media networking sites, including Facebook, LinkedIn, and Twitter• Liaising with relevant suppliers, including photographers, design agencies, film makers, and event planners• Managing marketing databases• Utilising Google Analytics and other metrics tools to inform current and future marketing/ earned income objectives Show less

• Fundraising and Marketing Intern

  • Apr 2018 - Oct 2018

  Led on digital marketing campaigns, social media, copywriting, and website management. Liaised with external agencies, conducted interviews, produced blogs, managed website output and multiple CMS platforms. Additional responsibilities included: • Collaborating with external creative agencies and stakeholders on multiple projects, including brand design, videos, photography, events; producing fundraising reports and materials• Increasing the impact and success of digital marketing campaigns, effectively recruiting participants for the organisation’s leadership programmes• Creating diverse multimedia and print content, using advanced graphic design skills• Creating and posting updates for social media including Twitter and LinkedIn• Developing e-newsletters and updating website content with the latest news and blogs • Market research and analysis• Creating advocacy and fundraising campaign materials for wider use Show less



The Vegan Society

• London

• Member of Researcher Network

  • Jan 2018 - Aug 2019

  Independently researching the relationship between media marketisation, animal rights advocacy, and neoliberalism. The study aims to identify whether animal rights organisations’ adoption of conventional news values impacts the mediatised construction of veganism. https://www.vegansociety.com/about-us/research/researcher-network/iulia-schiopu Independently researching the relationship between media marketisation, animal rights advocacy, and neoliberalism. The study aims to identify whether animal rights organisations’ adoption of conventional news values impacts the mediatised construction of veganism. https://www.vegansociety.com/about-us/research/researcher-network/iulia-schiopu



Blue Cross

• London, United Kingdom

• Campaigning Volunteer

  • Nov 2016 - Apr 2018

  • Online research into various topics, such as online pet advertising • Contacting MPs regarding current Blue Cross campaigns • Social media promotion of petitions • Online research into various topics, such as online pet advertising • Contacting MPs regarding current Blue Cross campaigns • Social media promotion of petitions



Pow Magazine

• London

• Political Editor

  • Sep 2015 - Jun 2016

  • Nominated for Best Journalist • Writing articles on political, environmental, and social issues • Editing, proofreading, and fact-checking articles from contributors • Contributing to online magazine promotion • Nominated for Best Journalist • Writing articles on political, environmental, and social issues • Editing, proofreading, and fact-checking articles from contributors • Contributing to online magazine promotion



Middlesex Journalism Society

• London

• Event Organiser

  • Nov 2015 - May 2016

  • Planning and organising events consisting of live talks from journalists • Video production for social media promotion • Contacting and collaborating successfully withprofessional journalists • Planning and organising events consisting of live talks from journalists • Video production for social media promotion • Contacting and collaborating successfully withprofessional journalists



Grove Magazine

• London, United Kingdom

• Journalist

  • Mar 2015 - Mar 2016

  • Writing articles with a focus on contemporary fashion industries’ problematic impact on garment workers and the environment • Writing articles with a focus on contemporary fashion industries’ problematic impact on garment workers and the environment



Grow3 Limited

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Blog, Social Media and Website Development Intern

  • May 2015 - Aug 2015

  • Researching and developing a list of competitor and comparable websites • Analysing competitor and comparable websites, understanding the services offered and researching the best method, tone and structure for developing the content for the new Grow3 website • Writing and developing content for the website, describing services, processes and outcomes • Performing continuous enhancements on website content • Ensuring good SEO performance for all the pages created, defining keywords and ensuring that they are present on title and content, for the right amount of times • Writing articles for the company blog, and publishing them using Wordpress • Ensuring good SEO performance for blog posts, while developing SEO features such as titles, keywords, tags and descriptions • Editing proposals for clients • Creating marketing content for brochures Show less