Senior Digital Performance Specialist

• Apr 2022 - Present

Digital Executive

• Jan 2019 - Mar 2022

• Fully managed complex digital marketing-related projects on the Romanian market, from planning to implementation and evaluation. • Coordinated the paid media activities of the company on the Romanian market - from strategy to implementation and evaluation in 2019, 2021 & onwards. Assisted the digital team in defining and implementing the paid media strategy and campaigns in 2020. • Fully managed complex digital marketing-related projects on the Romanian market, from planning to implementation and evaluation. • Coordinated the paid media activities of the company on the Romanian market - from strategy to implementation and evaluation in 2019, 2021 & onwards. Assisted the digital team in defining and implementing the paid media strategy and campaigns in 2020.

Paid Media Consultant

• Jan 2019 - Jan 2020

Paid Media Specialist

• Jul 2018 - Jan 2019

Analyzing the existent marketing strategy for each client, in order to attain a better understanding of the objectives of the collaboration between the agency and the clients • Conducting paid media audits for each client • Communicating with the team in order to sync the paid media activity with the overall activity of the client • Transposing the business objectives of each client into a paid media plan designed to meet said objectives • Managing the paid media budgets with a view to meet the business objectives of each client • Setting up and monitoring paid media campaigns (Facebook Ads, Google Ads) • Optimizing the paid media campaigns (Facebook Ads, Google Ads) • Reporting and analyzing the online campaigns in order to get useful insights which will be used to grow the online performance of each client • Creating toolkits for analyzing the paid media campaigns data, in order to have an insightful history of each account •

Performance Marketing Manager

• Aug 2017 - Jul 2018

As Performance Marketing Manager, I coordinated the PPC team of the company, our goal being to increase the efficiency of our PPC campaigns through monitoring, implementing and optimizing the campaigns using specific tools. Our role was also a strategic one, striving to maximize the results and the cost effectiveness, in accordance with the company's business objectives. Some of my responsabilities: Developing the PPC marketing strategy of the company, in accordance with the business objectives • Setting up, monitoring and optimizing different types of Google AdWords and Facebook Ads campaigns • Evaluating the performance of the campaigns • Creating and updating performance reports on a daily | weekly | monthly basis (using Excel, Google Analytics, Google AdWords, Business Manager) • Coordinating the PPC team •

Performance Marketing Manager

• Aug 2017 - Jul 2018

As Performance Marketing Manager, I coordinated the PPC team of the company, our goal being to increase the efficiency of our PPC campaigns through monitoring, implementing and optimizing the campaigns using specific tools. Our role was also a strategic one, striving to maximize the results and the cost effectiveness, in accordance with the company's business objectives. Some of my responsabilities: Developing the PPC marketing strategy of the company, in accordance with the business objectives • Setting up, monitoring and optimizing different types of Google AdWords and Facebook Ads campaigns • Evaluating the performance of the campaigns • Creating and updating performance reports on a daily | weekly | monthly basis (using Excel, Google Analytics, Google AdWords, Business Manager) • Coordinating the PPC team •

Affiliate Account Manager

• Feb 2017 - Jul 2017

Research, verify & gather contact info of new potential accounts to work with • Establishing new partnerships • Maintain the relationship with the assigned accounts • Constant update of the CRM database • Monitor the results • Daily discussions with the assigned accounts • Build & maintain a strong relationship with the accounts • Research, verify & gather contact info of new potential accounts to work with • Establishing new partnerships • Maintain the relationship with the assigned accounts • Constant update of the CRM database • Monitor the results • Daily discussions with the assigned accounts • Build & maintain a strong relationship with the accounts •

Digital Marketing Specialist

• Jul 2014 - Feb 2017

Create SEO friendly content • Manage the social media accounts • Create print-ready & web visuals • Manage the e-commerce platforms • Affiliate Account Manager • Performance-based analysis & reporting • Assisting the online marketing manager in creating and monitoring Facebook & Google Adwords campaigns • Copywriting (slogans, brochures, posters, catalogues, newsletters, other marketing materials) • Website architecture • Online marketing strategies & consultancy for new clients • Create SEO friendly content • Manage the social media accounts • Create print-ready & web visuals • Manage the e-commerce platforms • Affiliate Account Manager • Performance-based analysis & reporting • Assisting the online marketing manager in creating and monitoring Facebook & Google Adwords campaigns • Copywriting (slogans, brochures, posters, catalogues, newsletters, other marketing materials) • Website architecture • Online marketing strategies & consultancy for new clients •