Experience

Playtika

• Israel
• Computer Games
• 700 & Above Employee

• Creative Marketing Manager

  • Jun 2023 - Present

  As a Creative Manager, I create and manage marketing creative campaigns on a global scale for our brands/games across multiple channels and platforms based on marketing needs/KPIs. Responsibilities: - Innovate continually marketing creative ideas that drive the key business goals of our brand/game on a daily basis. - Creating conceptual and holistic 360 campaigns to expose our brand awareness on a large scale. - Elaborate ideas based on user behavior, motivation, and state of mind, adapt creative and messaging to our digital strategies, and produce creative assets for funnel and platform differentiations. - Partner with brand/game team frequently, be a thought leader on consumer behavior, and marketing techniques and take part of marketing strategy discussions. - Collaborate with a highly cross-functional team of marketers, data analysts, and media specialists, review work in an objective manner, and apply learnings to future work. - Lead creative sessions to translate data into insights, concepts, and creative opportunities. - Lead projects end-to-end — from insights, strategy, and concept, through executions and presentation. until – production and design. Yet, have the ability to take feedback or inputs, switch gears, and come up fast with solutions that keep the idea. Show less



Karma

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Creative

  • Jan 2023 - Aug 2023

  Karma is a B2C shopping mobile app and extension for the global market (mainly US). ◆ Leading the development and execution of creative campaigns across multiple channels, such as social media, email marketing, user acquisition, and brand awareness, while maintaining Hands-On. ◆ Managing the creative team (Video Creator, Graphic Designer, and Copywriter), taking an active part in the hiring process, providing guidance, feedback, and support to ensure high-quality work and a positive team culture. ◆ Creating in-house productions and brand performance videos for YouTube. Collaborated on a UGC campaign with Meta. ◆ Working closely with user acquisition for measuring and analyzing the effectiveness of the creative efforts, and using these insights to continuously improve and optimize future campaigns. ◆ Collaborating with cross-functional teams to align creative efforts with broader business goals. ◆ Led the creative for Karma’s “Spring Break” influencer campaign - The campaign got 2 million views, boosted our followers by 10%, and racked up over 10K comments and 150K likes. Plus, we got over 44K sign-ups and our fanbase grew to 15M. ◆ Karma Blog - My team and I created a blog for Karma, serving as a platform for collaborations with brands for commercial content while maintaining the stylish and trendy Karma spirit, and boosted its SEO efforts to drive traffic to the Karma website. Show less



Lusha

• United States
• Software Development
• 200 - 300 Employee

• Art Director

  • Feb 2021 - Jan 2023

  Lusha is a global SaaS B2B startup, providing data and insights for sales, marketing, and recruiting. ◆ User acquisition - we produced two video ads per week for a $600K acquisition budget. I created the initial structure, concepts, scripts, design, and storyboards. Key result: 30% brand lift. ◆ Influencer campaigns - Editing long videos to short precise and branded ads. ◆ Employer branding - We produced 2 viral videos in-house (including concept, writing, filming, and acting). Designs and illustrations for Internal events and swag. ◆ Social Media - Supporting social media efforts with creatives and design, branding, cataloging Lusha’s YouTube channel, and creating and maintaining Lusha’s TikTok channel. Show less



Mench-adv 'מנצ

• Israel
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • 2015 - 2021



Gitam BBDO

• Israel
• Advertising Services
• 100 - 200 Employee

• Senior Art Director

  • 2014 - 2015



Oi branding studio

• Senior Art Director

  • 2013 - 2014



Adler Chomski Group

• Senior Art Director

  • 2007 - 2013