Itumeleng Molotsi
Marketing Manager at Ankerdata Hospitality Systems- Claim this Profile
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Bio
Credentials
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Introduction to SQL
DataCampSep, 2023- Nov, 2024 -
Email Marketing
HubSpot AcademyNov, 2022- Nov, 2024 -
Sales Enablement
HubSpot AcademyOct, 2022- Nov, 2024 -
Campaign manager 360 Certification Exam
Google Ads Campaign Optimization & ManagementNov, 2022- Nov, 2024 -
Google Ads Search Certification
Google AdsNov, 2022- Nov, 2024 -
Inbound Marketing
HubSpot AcademyAug, 2022- Nov, 2024 -
SEO
HubSpot AcademyAug, 2022- Nov, 2024 -
Google Analytics Individual Qualification
Google analyticsDec, 2021- Nov, 2024 -
Google Ads Display
Google AdsOct, 2021- Nov, 2024
Experience
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Ankerdata Hospitality Systems
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South Africa
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Hospitality
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1 - 100 Employee
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Marketing Manager
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Oct 2022 - Present
Conducting market research to identify trends and gaps through the interpretation of insights & competitor analysis. Measuring & reporting performance metrics of all digital marketing campaigns to provide data-enriched recommendations to drive brand strategies and maximise ROI. Working with the design team in conceptualising how and when to use marketing materials and capture the target audience and brainstorming and working with internal resources to execute new marketing ideas.Setting up and managing email marketing campaigns targeted at various market segments. Design and develop the most effective collateral and communications content to meet the needs of our changing marketing environment and equip our sales team.Manage brand budgets, ensuring all marketing initiatives were executed within budget and timelines. Show less
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Marketing Coordinator
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Mar 2022 - Sep 2022
Assisting in the development of market-relevant marketing strategies.Creating a comprehensive S.W.O.T. analysis with quarterly updates and improvements. Identify and investigate new opportunities to align business offerings with customer needs. Creating marketing plans designed for social media, direct email, telephone, and in-personScheduling marketing meetings that will indicate market uptake and new customer acquisition.Monitored and reported on campaign performance, providing insights and recommendations for improvement.Assisting in the coordination and execution of marketing campaigns, resulting in a 100% increase (new users) in website traffic for the first 6 months. Show less
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Protea Chemicals
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Chemical Manufacturing
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300 - 400 Employee
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Marketing and Sales
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Mar 2021 - Feb 2022
Maintaining positive customer relationships and interactions. Supporting B2B Manager and Customer Service Manager with any tasks as assigned. Managing all email communication to all customers assists in educating and promoting the company's products and services. Assisting with managing and updating CRM database. Designing and distributing email content. Determining sales strategy based on growth goals and the budget of the customer. Working with team members to assist in expanding marketing and sales channels. Participating in team brainstorming sessions. Show less
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Education
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ExploreAI Academy
Data Analytics -
North-West University / Noordwes-Universiteit
BCom Honours, Business, Management, Marketing, and Related Support Services -
North-West University / Noordwes-Universiteit
BCom, Marketing/Marketing Management, General