Nathaniel L.
Digital Marketing Specialist at Orange Slice Marketing- Claim this Profile
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English Native or bilingual proficiency
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Spanish -
Topline Score
Bio
Credentials
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Data Storytelling
Learning @ Morning BrewMay, 2023- Nov, 2024 -
Python Coding Language Certification
Python XApr, 2023- Nov, 2024 -
Google Ads Video Certification
Google Digital Academy (Skillshop)Jul, 2023- Nov, 2024 -
Google Analytics Certification
Google Digital Academy (Skillshop)Jul, 2023- Nov, 2024 -
Sexual Abuse Awareness Training
MinistrySafeJul, 2023- Nov, 2024 -
Google Ads Apps Certification
Google Digital Academy (Skillshop)Mar, 2023- Nov, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Mar, 2023- Nov, 2024 -
Shopping ads Certification
Google Digital Academy (Skillshop)Mar, 2023- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Dec, 2022- Nov, 2024
Experience
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Orange Slice Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Specialist
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Aug 2023 - Present
• Research advertising trends • Research competitors’ pricing and products • Decide on appropriate placement of ads • Determine what content will reach customers • Develop projects to create content • Publish digital marketing content online • Implement email marketing campaigns • Measure digital traffic • Monitor social media and Google Analytics • Optimize paid advertising campaigns using SEO and other tools • Report on the growth and analytics of campaigns to… Show more • Research advertising trends • Research competitors’ pricing and products • Decide on appropriate placement of ads • Determine what content will reach customers • Develop projects to create content • Publish digital marketing content online • Implement email marketing campaigns • Measure digital traffic • Monitor social media and Google Analytics • Optimize paid advertising campaigns using SEO and other tools • Report on the growth and analytics of campaigns to stakeholders • Scale campaigns to maximize ROI • Monitor project status and budget • Conduct market research to inform campaigns • Brainstorm and implement experiments and conversion tests
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Junior Digital Marketing Business Analyst
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Aug 2022 - Aug 2023
My tasks were split into two categories: development and operations. In the development side of my role, I worked with the Orange Slice founders and team to identify goals, collect data, analyze current processes, identify opportunities for improvement, facilitate discussions on creating solutions, and take lead in implementing the chosen solution. In my operations activities, I maintained a lot of the same functions I had in my previous role as a Performance Marketing & Analytics… Show more My tasks were split into two categories: development and operations. In the development side of my role, I worked with the Orange Slice founders and team to identify goals, collect data, analyze current processes, identify opportunities for improvement, facilitate discussions on creating solutions, and take lead in implementing the chosen solution. In my operations activities, I maintained a lot of the same functions I had in my previous role as a Performance Marketing & Analytics Specialist.
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Performance Marketing & Analytics Specialist
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Jul 2021 - Aug 2022
When initially hired in a full-time role at Orange Slice, my role was focused on producing and managing ads on both Google and Facebook Ads, creating and implementing an SEO strategy, and producing monthly and quarterly dashboards for clients. - During my first year at Orange Slice, I have been managing just over $100,000 in ad spend. Over time, my role has grown to include work process development where I build, define, and refine our existing work processes to make them more… Show more When initially hired in a full-time role at Orange Slice, my role was focused on producing and managing ads on both Google and Facebook Ads, creating and implementing an SEO strategy, and producing monthly and quarterly dashboards for clients. - During my first year at Orange Slice, I have been managing just over $100,000 in ad spend. Over time, my role has grown to include work process development where I build, define, and refine our existing work processes to make them more predictable and efficient. Additionally, I have started managing freelancers under the SEO, Paid Digital Advertising, and Analytics side of our business as part of the processes that I am building. During this time I... - Produce and manage a content production network for clients utilizing our SEO service that has increased our overall efficiency and lowered production costs. - Manage our in-house team to produce blog content to which, over the span of 3 months, resulted in Orange Slice ranking for keywords related to marketing instead of the fruit.
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Digital Marketing Specialist
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Feb 2021 - Jul 2021
As a freelancer working with Orange Slice, my role was to produce and manage digital ads on Google and Facebook for three of their clients. - During that time, I managed three clients with a total of $12,000 in ad spend.
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Steamboat Studio
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Digital Marketing Specialist
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Dec 2020 - May 2021
Monthly Digital Advertising Services Monthly Digital Analytics Services Monthly Local SEO Services Monthly Digital Advertising Services Monthly Digital Analytics Services Monthly Local SEO Services
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AssetLab Marketing
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United States
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Marketing Services
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1 - 100 Employee
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Digital Marketing Specialist
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Nov 2020 - May 2021
Google Ads Technician - Simplify and optimize the current Google Ads model into a new model that eliminates intense manual updating by creating an inventory of current client accounts and providing recommendations for the next steps to quickly transition client accounts from one model to the next. SEO Assistant - Provide reports and successful practices to the manager and client on a monthly basis to continually provide a clear picture of the status of client pages and the actions… Show more Google Ads Technician - Simplify and optimize the current Google Ads model into a new model that eliminates intense manual updating by creating an inventory of current client accounts and providing recommendations for the next steps to quickly transition client accounts from one model to the next. SEO Assistant - Provide reports and successful practices to the manager and client on a monthly basis to continually provide a clear picture of the status of client pages and the actions being taken to improve them. - Optimize content using improved SEO practices and ranking strategies for both on- and off-page performance. Show less Google Ads Technician - Simplify and optimize the current Google Ads model into a new model that eliminates intense manual updating by creating an inventory of current client accounts and providing recommendations for the next steps to quickly transition client accounts from one model to the next. SEO Assistant - Provide reports and successful practices to the manager and client on a monthly basis to continually provide a clear picture of the status of client pages and the actions… Show more Google Ads Technician - Simplify and optimize the current Google Ads model into a new model that eliminates intense manual updating by creating an inventory of current client accounts and providing recommendations for the next steps to quickly transition client accounts from one model to the next. SEO Assistant - Provide reports and successful practices to the manager and client on a monthly basis to continually provide a clear picture of the status of client pages and the actions being taken to improve them. - Optimize content using improved SEO practices and ranking strategies for both on- and off-page performance. Show less
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Pacific Lutheran University
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United States
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Higher Education
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700 & Above Employee
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Safety Officer
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Aug 2020 - Oct 2020
- Performed routine nightly checks of campus facilities by confirming buildings are secure to ensure the safety of students living on campus. - Coordinated emergency response efforts with fellow safety officers by actively communicating new information and directing team members.
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Video Officer
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Jan 2019 - Oct 2020
– Operate campus-wide closed-circuit television (CCTV) system to maintain campus-wide security. – Complete reports on daily activities and develop preliminary reports involving student violations to assist in education of students on university policy.
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Resident Assistant
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Aug 2019 - May 2020
– Develop individual relationships with each resident through intentional interactions to foster a community of growth and belonging. – Assist students in conflict resolution through attending professional development courses to foster an inclusive community within the Residence Hall.
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Steamboat Studio
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Digital Marketing Specialist
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Jul 2020 - Sep 2020
- Develop a low-impact social media content production system to implement with-in the current business structure at the lowest possible cost by producing personalized, reusable tools that can be easily monitored and edited over time in programs already familiar to the company. - Provide short- to medium-term social media content strategy during the Covid-19 quarantine period to strengthen pre-existing relationships with current consumers as well as create new relationships with others… Show more - Develop a low-impact social media content production system to implement with-in the current business structure at the lowest possible cost by producing personalized, reusable tools that can be easily monitored and edited over time in programs already familiar to the company. - Provide short- to medium-term social media content strategy during the Covid-19 quarantine period to strengthen pre-existing relationships with current consumers as well as create new relationships with others by discussing restrictions and goals with the business-owner. - Formulate a long-term digital marketing strategy to connect with a new and different consumer base by understanding the company brand and goal as well as utilizing Facebook's Business Manager and advertising tools. Show less - Develop a low-impact social media content production system to implement with-in the current business structure at the lowest possible cost by producing personalized, reusable tools that can be easily monitored and edited over time in programs already familiar to the company. - Provide short- to medium-term social media content strategy during the Covid-19 quarantine period to strengthen pre-existing relationships with current consumers as well as create new relationships with others… Show more - Develop a low-impact social media content production system to implement with-in the current business structure at the lowest possible cost by producing personalized, reusable tools that can be easily monitored and edited over time in programs already familiar to the company. - Provide short- to medium-term social media content strategy during the Covid-19 quarantine period to strengthen pre-existing relationships with current consumers as well as create new relationships with others by discussing restrictions and goals with the business-owner. - Formulate a long-term digital marketing strategy to connect with a new and different consumer base by understanding the company brand and goal as well as utilizing Facebook's Business Manager and advertising tools. Show less
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Cornerstone United Methodist Church
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Religious Institutions
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1 - 100 Employee
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Media Intern
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Jun 2020 - Aug 2020
Media Intern responsibilities include: --Familiarity and Skill in Social Media with Facebook, Instagram and Youtube --Familiarity and Skill in Video Recording and Editing --Support in the recording, editing and uploading of our virtual Sunday Services --Support in the creation and uploading of key content for our virtual Vacation Bible School --Creation of “spotlight” ministry videos highlighting different areas of church life, including being present during different ministries… Show more Media Intern responsibilities include: --Familiarity and Skill in Social Media with Facebook, Instagram and Youtube --Familiarity and Skill in Video Recording and Editing --Support in the recording, editing and uploading of our virtual Sunday Services --Support in the creation and uploading of key content for our virtual Vacation Bible School --Creation of “spotlight” ministry videos highlighting different areas of church life, including being present during different ministries to record footage --Support in updating our Church website, Facebook and Instagram accounts --Creation of Graphics or Slides for various ministries --Preference goes toward a candidate with a smartphone for use in video recording Show less Media Intern responsibilities include: --Familiarity and Skill in Social Media with Facebook, Instagram and Youtube --Familiarity and Skill in Video Recording and Editing --Support in the recording, editing and uploading of our virtual Sunday Services --Support in the creation and uploading of key content for our virtual Vacation Bible School --Creation of “spotlight” ministry videos highlighting different areas of church life, including being present during different ministries… Show more Media Intern responsibilities include: --Familiarity and Skill in Social Media with Facebook, Instagram and Youtube --Familiarity and Skill in Video Recording and Editing --Support in the recording, editing and uploading of our virtual Sunday Services --Support in the creation and uploading of key content for our virtual Vacation Bible School --Creation of “spotlight” ministry videos highlighting different areas of church life, including being present during different ministries to record footage --Support in updating our Church website, Facebook and Instagram accounts --Creation of Graphics or Slides for various ministries --Preference goes toward a candidate with a smartphone for use in video recording Show less
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Starfish Enterprise
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Digital Marketing Specialist
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Feb 2020 - Mar 2020
Social Media - Establish and execute personalized content strategies for client social channels - Manage, develop, and organize social strategies and campaigns to support the goals and values of the client - Develop and own goals and performance metrics for social media campaigns - Monitor campaigns regularly to understand the effectiveness of the strategy and make creative recommendations for continuous improvement Search Engine Optimization - Provide clients with well… Show more Social Media - Establish and execute personalized content strategies for client social channels - Manage, develop, and organize social strategies and campaigns to support the goals and values of the client - Develop and own goals and performance metrics for social media campaigns - Monitor campaigns regularly to understand the effectiveness of the strategy and make creative recommendations for continuous improvement Search Engine Optimization - Provide clients with well researched and competative keyword optimization and compile pertinent trends in website data to reach website traffic goals - Implement technical SEO improvements including page speed, crawlability, and on-page linking strategies - Perform thorough, detailed website analysis to identify opportunities to improve crawlability and other on-page SEO factors - Create and manage off-page link-building strategies to build a reputable inbound link portfolio Show less Social Media - Establish and execute personalized content strategies for client social channels - Manage, develop, and organize social strategies and campaigns to support the goals and values of the client - Develop and own goals and performance metrics for social media campaigns - Monitor campaigns regularly to understand the effectiveness of the strategy and make creative recommendations for continuous improvement Search Engine Optimization - Provide clients with well… Show more Social Media - Establish and execute personalized content strategies for client social channels - Manage, develop, and organize social strategies and campaigns to support the goals and values of the client - Develop and own goals and performance metrics for social media campaigns - Monitor campaigns regularly to understand the effectiveness of the strategy and make creative recommendations for continuous improvement Search Engine Optimization - Provide clients with well researched and competative keyword optimization and compile pertinent trends in website data to reach website traffic goals - Implement technical SEO improvements including page speed, crawlability, and on-page linking strategies - Perform thorough, detailed website analysis to identify opportunities to improve crawlability and other on-page SEO factors - Create and manage off-page link-building strategies to build a reputable inbound link portfolio Show less
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Lazy F Camp and Retreat Center
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United States
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Recreational Facilities
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1 - 100 Employee
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Media Manager
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Mar 2019 - Sep 2019
– Provided professional media content in a timely manner to increase consistency across all social media platforms. – Researched and applied pertinent media personnel policies, laws, rules, and regulations to uphold company standards. – Produced quality advertising content using a wide range of computer programs, media equipment, and social media platforms. – Provided professional media content in a timely manner to increase consistency across all social media platforms. – Researched and applied pertinent media personnel policies, laws, rules, and regulations to uphold company standards. – Produced quality advertising content using a wide range of computer programs, media equipment, and social media platforms.
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Costco Wholesale
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United States
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Retail
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700 & Above Employee
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Assistant Cashier
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Jun 2018 - May 2019
– Identified opportunities for individual growth and learning which prompts additional cross-training to improve productivity for the business through newly acquired skills. – Resolved customer issues to best facilitate an issue-free environment for members. – Filled the positions of coworkers that are not present to maintain a productive work environment according to the instruction of the supervisors and managers. – Identified opportunities for individual growth and learning which prompts additional cross-training to improve productivity for the business through newly acquired skills. – Resolved customer issues to best facilitate an issue-free environment for members. – Filled the positions of coworkers that are not present to maintain a productive work environment according to the instruction of the supervisors and managers.
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Kent School District
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United States
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Education Administration Programs
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700 & Above Employee
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Stage Manager
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May 2015 - Jun 2018
– Implemented a procedure for developing an organized and structured cue book for future stage managers to use as a resource for future productions in and out of the Performing Arts Center. – Adapted quickly to emergency situations in a professional manner by delegating different tasks to various individuals until professional assistance arrived. – Operated technical machinery to perform tasks as directed by my supervisor in order to produce the parts for scenery as needed for each… Show more – Implemented a procedure for developing an organized and structured cue book for future stage managers to use as a resource for future productions in and out of the Performing Arts Center. – Adapted quickly to emergency situations in a professional manner by delegating different tasks to various individuals until professional assistance arrived. – Operated technical machinery to perform tasks as directed by my supervisor in order to produce the parts for scenery as needed for each production. Show less – Implemented a procedure for developing an organized and structured cue book for future stage managers to use as a resource for future productions in and out of the Performing Arts Center. – Adapted quickly to emergency situations in a professional manner by delegating different tasks to various individuals until professional assistance arrived. – Operated technical machinery to perform tasks as directed by my supervisor in order to produce the parts for scenery as needed for each… Show more – Implemented a procedure for developing an organized and structured cue book for future stage managers to use as a resource for future productions in and out of the Performing Arts Center. – Adapted quickly to emergency situations in a professional manner by delegating different tasks to various individuals until professional assistance arrived. – Operated technical machinery to perform tasks as directed by my supervisor in order to produce the parts for scenery as needed for each production. Show less
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Renton Civic Theatre
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United States
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Performing Arts
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1 - 100 Employee
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Stage Hand
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May 2016 - Dec 2016
Hired to act as a stage hand when they decided to use a few members of Kentlake's Stage Crew for two of their productions. Hired to act as a stage hand when they decided to use a few members of Kentlake's Stage Crew for two of their productions.
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Education
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2018 - 2021
Pacific Lutheran University
Bachelor of Arts - BA, Economics
Community
