Experience

SupplyWell

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Co-Founder / Chief Product Officer

  • Aug 2018 - Present

  Liverpool

• Co-Founder

  • Aug 2018 - Present

  Liverpool, Merseyside, United Kingdom We’re building a digital community that brings together Supply Teachers and Schools, changing the way schools recruit supply staff; focusing on teacher wellbeing.



Useful Social - The Social Operations Agency

• Technology, Information and Internet

• Founder & Lead Consultant

  • Jul 2017 - Aug 2020

  Liverpool, Manchester, London We help brands and agencies make sense of social media. Publicis Groupe (Samsung Global Project) Digitas UK (Samsung QLED TV launch) Cult LDN (Barbour, St Tropez, Fashion Targets Breast Cancer, Hello Student) NHS Warrington (Student Nurse Recruitment) Zuto BP Road Safety Foundation IRAP (Road safety NGO)



Digitas UK

• Advertising Services
• 500 - 600 Employee

• Lead Social Strategist (Contract)

  • Mar 2018 - Nov 2018

  London, United Kingdom Leading a project to deliver a global social playbook and strategy for one of the largest tech companies in the world.



CULT LDN + NYC

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Paid Social Consultancy (Contract)

  • Nov 2017 - May 2018

  London, United Kingdom Defining and delivering paid social strategy for several clients, managing budgets 100K+. Barbour St Tropez Fashion Targets Breast Cancer Hello Student



Cube3

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Head of Social

  • Nov 2016 - Aug 2017

  Manchester, United Kingdom Building and heading up the social team, an integral part of all Cube3 Clients digital activity helping massive growth of Social accounts for Revolution Bars Group (+130%) and social revenue for brands like Rohan - (65 X Investment)



Lost Boys

• Advertising Services
• 1 - 100 Employee

• Head of Social Operations

  • Mar 2015 - Oct 2016

  London, United Kingdom Social Operations is all about getting stuff done in social. I led an expert team that covers how you set-up your social teams globally, choosing the right tools for the job, practical training, enhancing efficiencies and implementing best practice to make sure social is not just a cool campaign but driving real value to a clients business. We make our clients into social businesses that rock. Honda Europe Astra Zeneca (Global) UGG (EMEA) Bottega Veneta (Global) Kelloggs… Show more Social Operations is all about getting stuff done in social. I led an expert team that covers how you set-up your social teams globally, choosing the right tools for the job, practical training, enhancing efficiencies and implementing best practice to make sure social is not just a cool campaign but driving real value to a clients business. We make our clients into social businesses that rock. Honda Europe Astra Zeneca (Global) UGG (EMEA) Bottega Veneta (Global) Kelloggs (UK) HSBC (Global) Show less



Hootsuite

• Canada
• Software Development
• 700 & Above Employee

• Social Strategy Consultant

  • Oct 2013 - Mar 2015

  London, United Kingdom As a Solution Consultant, I provide technical and social strategy expertise to some of the world’s largest organisations. Understanding business needs and helping craft social strategies that demonstrate impact to the bottom line and bringing Social to the whole organisation. Working hand in hand with dev, sales, marketing, product, account management - we are the go to team in the organisation for social expertise and product knowledge.



LivingSocial

• United States
• Advertising Services
• 400 - 500 Employee

• Social Media Specialist

  • May 2012 - Oct 2013

  London, United Kingdom I led Social Marketing and Strategy for LivingSocial's UK and Irish businesses. Developing strategy for growth and engagement - realign LS Facebook to develop a 1.5million Facebook following. Grown twitter to largest of any UK daily deal company. Shaping conversations and building communities, including PR and Blogger outreach. Using Analytics and data insight to develop creative and innovative campaigns that engage, and bring business value. Control of Social Ad Spend, ensuring ROI… Show more I led Social Marketing and Strategy for LivingSocial's UK and Irish businesses. Developing strategy for growth and engagement - realign LS Facebook to develop a 1.5million Facebook following. Grown twitter to largest of any UK daily deal company. Shaping conversations and building communities, including PR and Blogger outreach. Using Analytics and data insight to develop creative and innovative campaigns that engage, and bring business value. Control of Social Ad Spend, ensuring ROI. Working with Acquisiton teams to establish attribution and the business returns of Social Engagement. Stay up to date with key trends and adapt Strategy as appropriate. Working with agencies and managing their workflow. I conduct training with current and new employees and give talks on Social Strategy across UK and Ireland. I work with the Customer Experience team to ensure our customer service experience for Social is second to none. I direct social media budget, working with stakeholders across the globe, to ensure the Social Strategy helps deliver the companies wider goals. I have recently given a talk in Dublin on 'Developing a Social Media Business Strategy' : http://prezi.com/auacbdfl5yly/whats-in-a-like/ Show less



Freelance Digital Media

• Freelance

  • Jan 2011 - May 2012

  London, United Kingdom I worked with a variety of companies big and small on social media, digital marketing and web design projects. My work with them didn’t stop when the site was built / the campaign was over, I worked with my clients to develop digital strategies that could last, adapt and grow. This would involve bringing along and training the staff of those companies so they could take ownership once the project was done. I worked with a number of companies, including: • Intelligent Media Solutions… Show more I worked with a variety of companies big and small on social media, digital marketing and web design projects. My work with them didn’t stop when the site was built / the campaign was over, I worked with my clients to develop digital strategies that could last, adapt and grow. This would involve bringing along and training the staff of those companies so they could take ownership once the project was done. I worked with a number of companies, including: • Intelligent Media Solutions, (Digital Project Management) • Tenerife tourist board (Facebook and Twitter social Media campaign) • Old Haberdashers Association (site redesign and digital strategy) • Brooklyn Bows and Ribbons (Site redesign) • 42 Square (developing their blog) • CIEA (http://ciea.co.uk) (Web Admin and Digital Strategy) I have done a lot of work in developing digital communities around brands, communities that live beyond a website. By integrating social media at the heart of the strategy, the brand encompasses both the website and curated discussions on Social Networks. Show less



Intelligent Media Solutions (IMS) Ltd

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Educational Technology Blogger

  • Jul 2010 - Jan 2012

  london I write a regular column and blog as a ‘technology agony uncle’ in an education publication, Education Executive. http://www.edexec.co.uk/technogeek

• Digital Media / Project Manager

  • Feb 2009 - Feb 2011

  As the Digital Project Manager I was tasked with creating and delivering the company’s digital strategy. I built the digital presence of the magazines from an auxiliary function to profitable resources in their own rights, through outlets such as email, websites and digital marketing campaigns. I produce innovative solutions, whilst keeping an eye on the bottom line. I have worked across a number of magazine titles, managing the maintenance and development of all websites, which resulted… Show more As the Digital Project Manager I was tasked with creating and delivering the company’s digital strategy. I built the digital presence of the magazines from an auxiliary function to profitable resources in their own rights, through outlets such as email, websites and digital marketing campaigns. I produce innovative solutions, whilst keeping an eye on the bottom line. I have worked across a number of magazine titles, managing the maintenance and development of all websites, which resulted in traffic increases over 200%. I was in charge of all email marketing, from the design stage to sending to an extensive subscriber list. I produced analysis of stats, which I used to develop strategies to improve general digital effectiveness. I initiated the participation in social media, with a particular focus on Twitter. This resulted in rapid growth of traffic to the sites and has shifted the focus of the magazines from commentators to conversation shapers. I worked with a host of advertising clients, not just to deliver their digital advertising, but also building an effective campaign measured on response, acting like a digital agency within the company.

• Media Solutions Account manager

  • Feb 2008 - Jan 2009

  My role as a Media Solutions Account manager was a varied one: from day to day handling of clients, either over the phone or in face to face meetings, to sourcing new business and liaising with all the different departments, with an appreciation of the elements that go together to produce a number of successful B2B magazines. Alongside this I have been instrumental in the launch of two successful new titles, from conception to marketing them, both to the user and advertisers



Trinity Mirror Group PLC

• Account Manager

  • Apr 2006 - Dec 2007

  In my first role in advertising sales I was responsible for £100,000 of advertising a week across a suite of local and regional newspapers. I under took a number of training schemes including Copy Writing, Digital Advertising, Making Adverts that sell.



University of Hull

• United Kingdom
• Higher Education
• 700 & Above Employee

• Entertainmants Assistant

  • Jul 2003 - Oct 2006

  At University I was the Chair of the Entertainments committee a role which involved a great deal of responsibility; dealing with large budgets and it meant liaising with some of the UK’s biggest names in Entertainment. This role led to employment as an Entertainments Assistant at the University Union, a multitasking, problem solving position that was extremely demanding and very enjoyable. I was responsible for promotion and running of nights in Students Union Night Club Asylum. When running… Show more At University I was the Chair of the Entertainments committee a role which involved a great deal of responsibility; dealing with large budgets and it meant liaising with some of the UK’s biggest names in Entertainment. This role led to employment as an Entertainments Assistant at the University Union, a multitasking, problem solving position that was extremely demanding and very enjoyable. I was responsible for promotion and running of nights in Students Union Night Club Asylum. When running a night, I was in a troubleshooting role liaising between Bars, Security, Artists and Management. Also finding time to DJ to crowds of 1600 students each week. Show less