Ashley M.
Senior Graphic Designer at U.S. Center for SafeSport- Claim this Profile
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Bio
Lisa Iselin
Don’t be fooled by Ashley’s quiet and subdued personality. Inside is a sharp, vibrant, creative designer filled with innovative ideas and colorful solutions. In the 2 years that I’ve manager her, I’ve watched her grow into a designer that sets the bar for the rest of the team. As organized as she is creative, Ashley provides a great sense of balance. Her chill demeanor provides a sense of calm to any team while her ideas are invigorating and clever. She is a top notch designer any manager would be lucky to have on their team.
Carman K.
Ashley has been one of the most trusted designers on our team over the last 2 years. And she's grown to be a great leader and mentor to new designers on the team. Her work was not only on time and accurate without fail, but also well thought-out and executed. Ashley was one of the few people I knew could pull together great new ideas for conceptualizing and bring creative ideas that were relevant in the market and would speak to our customer. She is an incredibly hard-working, talented designer that will go far!
Lisa Iselin
Don’t be fooled by Ashley’s quiet and subdued personality. Inside is a sharp, vibrant, creative designer filled with innovative ideas and colorful solutions. In the 2 years that I’ve manager her, I’ve watched her grow into a designer that sets the bar for the rest of the team. As organized as she is creative, Ashley provides a great sense of balance. Her chill demeanor provides a sense of calm to any team while her ideas are invigorating and clever. She is a top notch designer any manager would be lucky to have on their team.
Carman K.
Ashley has been one of the most trusted designers on our team over the last 2 years. And she's grown to be a great leader and mentor to new designers on the team. Her work was not only on time and accurate without fail, but also well thought-out and executed. Ashley was one of the few people I knew could pull together great new ideas for conceptualizing and bring creative ideas that were relevant in the market and would speak to our customer. She is an incredibly hard-working, talented designer that will go far!
Lisa Iselin
Don’t be fooled by Ashley’s quiet and subdued personality. Inside is a sharp, vibrant, creative designer filled with innovative ideas and colorful solutions. In the 2 years that I’ve manager her, I’ve watched her grow into a designer that sets the bar for the rest of the team. As organized as she is creative, Ashley provides a great sense of balance. Her chill demeanor provides a sense of calm to any team while her ideas are invigorating and clever. She is a top notch designer any manager would be lucky to have on their team.
Carman K.
Ashley has been one of the most trusted designers on our team over the last 2 years. And she's grown to be a great leader and mentor to new designers on the team. Her work was not only on time and accurate without fail, but also well thought-out and executed. Ashley was one of the few people I knew could pull together great new ideas for conceptualizing and bring creative ideas that were relevant in the market and would speak to our customer. She is an incredibly hard-working, talented designer that will go far!
Lisa Iselin
Don’t be fooled by Ashley’s quiet and subdued personality. Inside is a sharp, vibrant, creative designer filled with innovative ideas and colorful solutions. In the 2 years that I’ve manager her, I’ve watched her grow into a designer that sets the bar for the rest of the team. As organized as she is creative, Ashley provides a great sense of balance. Her chill demeanor provides a sense of calm to any team while her ideas are invigorating and clever. She is a top notch designer any manager would be lucky to have on their team.
Carman K.
Ashley has been one of the most trusted designers on our team over the last 2 years. And she's grown to be a great leader and mentor to new designers on the team. Her work was not only on time and accurate without fail, but also well thought-out and executed. Ashley was one of the few people I knew could pull together great new ideas for conceptualizing and bring creative ideas that were relevant in the market and would speak to our customer. She is an incredibly hard-working, talented designer that will go far!
Experience
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U.S. Center for SafeSport
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United States
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Spectator Sports
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1 - 100 Employee
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Senior Graphic Designer
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Dec 2021 - Present
• Translate business goals into high-fidelity wireframes and final digital products • Expand the brand’s color palette and remediate the website to meet WCAG accessibility standards • Provide creative direction, user flow maps, and native prototypes for a consumer-facing app • Develop WordPress microsites and update existing webpages, using UI component libraries • Create Hubspot promotional emails, subscriber lists, forms, workflows, and automated sends • Partner with the video content department, providing interactive and dynamic user experiences
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Fern+Farrow Design Studio
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Greater Denver Area
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Senior Graphic and UI Designer
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Jun 2011 - Present
• Effectively Synthesize Research for Successful and Curated User Experiences • Implement Design Systems and UI Component Usage, Working Directly with Developers • Determine the Most Viable Products and Prioritize Features with Lean Principles • Develop Creative UI Assets and Run Usability Tests with Prototyping Software • Direct Creative for Web Pages and Brand-Centered Social Media Campaigns • Lead Visual Identity Brainstorms and Provide Clear Direction for Brand Execution • Create HubSpot and MailChimp Promotional Emails, Templates, and User Automation • Drive Vision for In-Video Graphics within Docu-Series, Short Films, and Social Media Promos
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NBCUniversal
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United States
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Entertainment Providers
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700 & Above Employee
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Graphic Designer
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Jun 2018 - Jul 2020
• Designed Promotional Website Assets, Paid Media Display Ads and Organic Social Media Posts • Concepted Branding, Layout, Typography, Photography and Color for Short-form Video Series • Designed Key Art, Social Assets and Educational Materials for Corresponding Video Content • Executed Creative Assets for YouTube Channels, Resulting in Direct E-commerce Traffic • Worked Directly with Motion Team and Video Editors, Providing a Cohesive Brand Experience • Designed Promotional Website Assets, Paid Media Display Ads and Organic Social Media Posts • Concepted Branding, Layout, Typography, Photography and Color for Short-form Video Series • Designed Key Art, Social Assets and Educational Materials for Corresponding Video Content • Executed Creative Assets for YouTube Channels, Resulting in Direct E-commerce Traffic • Worked Directly with Motion Team and Video Editors, Providing a Cohesive Brand Experience
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Craftsy
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Denver, Colorado, United States
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Graphic Designer
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Jun 2017 - Jun 2018
• Designed Video Key Art, Social Assets and PDFs for Corresponding Video Content • Executed Creative Assets for YouTube Channels, Resulting in Direct Subscription Increase • Worked Directly with Creative Marketing Team, Providing a Cohesive Brand Experience • Designed Paid Media Display Ads, Promotional Digital Assets and Organic Social Media Posts • Designed Video Key Art, Social Assets and PDFs for Corresponding Video Content • Executed Creative Assets for YouTube Channels, Resulting in Direct Subscription Increase • Worked Directly with Creative Marketing Team, Providing a Cohesive Brand Experience • Designed Paid Media Display Ads, Promotional Digital Assets and Organic Social Media Posts
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Aimco Apartment Homes
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United States
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Real Estate
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1 - 100 Employee
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Freelance Graphic Designer
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Oct 2016 - Jun 2017
• Concept Way-finding and Informational Signage for a Positive Resident Experience • Design New Responsive Web Pages for Better Consumer Navigation • Develop Creative and Layout for Print Collateral Pieces and Website Updates • Produce a 300 Page Book for Successful Investment Relation Presentations • Work Directly with Vendors to Provide Seamless Production of Creative Assets • Update Email Templates for Effective Communication to Internal Stakeholders • Contribute Headlines and Supporting Copy for On-Brand Resident Messaging • Provide Digital Creative and Annotations for Front-End Development Team
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Sports Authority
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United States
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Retail
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700 & Above Employee
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Senior Graphic Designer
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Mar 2014 - Jun 2016
• Met Business Goals While Executing Email Sends, Paid and Organic Social Ads, and Direct Mail • Increased Profitability by Utilizing Customer Segmentation Data and Yearly Marketing Plans • Analyzed E-Commerce and Marketing Initiatives to Assist in Customer-Centric Ad Allocations • Directed Creative Themes for Dynamic In-Studio and Location Photography Shoots • Mentored Production Artists and Designers with Individualized Training and Creative Direction • Traveled to Printing Facility to Approve 140+ Pages of Direct Mail Proofs, Insuring Overall Accuracy
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Bauer Media Group - USA
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Graphic Designer
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Jan 2013 - Dec 2013
• Executed Page Layout, Typography, and Editorial Design for Life&Style, InTouch, and Closer Magazines • Communicated with News, Fashion and Beauty Editors to Efficiently Design Magazine Spreads • Collaborated with Photography Editors to Guarantee Superior Outsourced Photography Selections • Consistently Designed an Average of 10 Spreads Weekly, Working in a Fast-Paced Agile Environment • Assisted in the Launch of Closer Weekly, and Life&Style’s Brand Refresh While Preserving Brand • Executed Page Layout, Typography, and Editorial Design for Life&Style, InTouch, and Closer Magazines • Communicated with News, Fashion and Beauty Editors to Efficiently Design Magazine Spreads • Collaborated with Photography Editors to Guarantee Superior Outsourced Photography Selections • Consistently Designed an Average of 10 Spreads Weekly, Working in a Fast-Paced Agile Environment • Assisted in the Launch of Closer Weekly, and Life&Style’s Brand Refresh While Preserving Brand
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Acadia Realty Trust
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United States
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Real Estate
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100 - 200 Employee
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Graphic Designer
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Apr 2012 - Nov 2012
• Effectively Produced Presentation Collateral for City Point, a Retail and Residential Development in NYC • Responsible for Content Updates on Website, and Providing Up-to-Date Information to Shareholders • Executed Corporate Branding, Marketing Plan, and Logo Development While Preserving Brand Strategy • Designed Retail Window Signage in the Greater NYC Area to Achieve Leasing Objectives • Concepted Trade Show Booths and Environmental Graphics to Maximize Visibility at Conferences • Effectively Produced Presentation Collateral for City Point, a Retail and Residential Development in NYC • Responsible for Content Updates on Website, and Providing Up-to-Date Information to Shareholders • Executed Corporate Branding, Marketing Plan, and Logo Development While Preserving Brand Strategy • Designed Retail Window Signage in the Greater NYC Area to Achieve Leasing Objectives • Concepted Trade Show Booths and Environmental Graphics to Maximize Visibility at Conferences
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PLAY Creative LLC
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United States
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Advertising Services
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1 - 100 Employee
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Graphic Design Intern
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Jan 2012 - Apr 2012
• Shadowed Client Meetings, Photoshoots and Radio Spots, Maximizing Professional Growth • Designed Brochures, Books, Logos, Stationary Sets, and Infographics for Local Businesses • Conceptualized Design Direction for Small Business, Credit Unions and Real Estate Offices • Outsourced Printing and Quoted Production Costs While Ensuring Budget Satisfaction • Assembled Print Pieces, Brochures and Books In-House to Reduce Client Overhead • Shadowed Client Meetings, Photoshoots and Radio Spots, Maximizing Professional Growth • Designed Brochures, Books, Logos, Stationary Sets, and Infographics for Local Businesses • Conceptualized Design Direction for Small Business, Credit Unions and Real Estate Offices • Outsourced Printing and Quoted Production Costs While Ensuring Budget Satisfaction • Assembled Print Pieces, Brochures and Books In-House to Reduce Client Overhead
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Education
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2008 - 2011
Art Institute of Phoenix
Bachelor of Arts (B.A.), Graphic Design -
2016 - 2017
General Assembly
User Experience Design
Community
