Ashley D. Smith

Senior Account Manager at Pop'N Creative
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us****@****om
(386) 825-5501

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Akiesha Anderson, J.D., MPA

It was an absolute pleasure to work alongside Ashley during my time on Capitol Hill! She is one of the most dedicated, hard-working, and innovative communication strategy professionals I have ever met. Amongst the many traits that stood out about her, most memorable were her distinct ability to: push content to wide and varied audiences, quickly turnaround press releases, brilliantly design and edit digital media messaging, and to create innovative video campaigns. If you’re looking for an extremely thoughtful, creative, and collaborative person to add to your team—Ashley’s your person! She produces top notch work and maintains a great/always positive demeanor even in super stressful moments and fast paced environments!

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Credentials

  • Google Analytics
    Google

Experience

  • Pop'N Creative
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Aug 2021 - Present

      - Create marketing plans, strategies, and proactive ideas to help achieve client goals, secure and expand agency relationships, and grow agency billings. Plans include social, digital, OOH, radio, experiential, and print marketing. - Serve as main point of contact for a wide variety of clients including, entertainment networks, wine companies, medical corporations, and more. - Oversee budgets of over $1M annually, across multiple clients - Concept and execute creative ideas for event production, social/digital campaigns, and video production - Prepare executive level briefs and decks for company founders - Negotiate partnership deals with national brands - Manage account managers, account coordinators, freelancers, writer/producers, graphic designers, and external agencies. - Lead RFPs and pitches for new clients, including driving creative concept development, concept write ups and final pitch deck. - Oversee & create social & digital content strategies for brand clients - Lead development of project estimates, scope and staffing plans - Manage projects and the project staff from concept to execution, including providing creative direction, developing production timelines, and creating budgets to ensure profitability - Drive client KPI’s by analyzing campaign metrics and providing project reporting, recommendations and recaps to highlight how goals were achieved

  • TV One
    • United States
    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Senior Manager Consumer Marketing
      • Nov 2019 - Dec 2021

      - Initiated, developed, and managed the execution of 360° marketing campaigns across print, on-air, out-of-home, digital, social, radio, and non-traditional platforms. - Oversaw all marketing efforts for Urban One Honors, TV One's flagship awards show. - Oversaw all marketing efforts for television programs across two networks, including Uncensored and Unsung. - Managed marketing shoots for television programs and network movies. - Presented and communicated marketing campaign goals and execution of plan with internal departments and senior executives. - Reported directly to the SVP of Marketing & Creative Services.

  • UNCF
    • Fundraising
    • 200 - 300 Employee
    • National Social Media Marketing Manager
      • Mar 2018 - Nov 2019

      -Provided detailed social strategy for UNCF brand social channels as well as the President & CEO's social channels. -Reported and analyzed in depth analytics for all platforms. - Managed email marketing and text message marketing initiatives. -Amplified the social messaging of UNCF's 37 member historically black colleges and universities. - Increased organic social media impressions by 21% and Instagram followers by 100% in 9 months. -Facilitated Twitter chats and round table online discussions for UNCF's Fredrick Douglas Patterson Research Institute Reports. The chats are designed to build a better narrative around findings and provide educational tools & resources to parents and students. -Met social media donor metrics in strategic, creative digital efforts. -Managed video production for social media purposes. -Managed social media interns. -Developed digital marketing/social media campaigns to support UNCF events. -Created/posted social media content for UNCF. -Tracked the web for content sources pertinent to UNCF for re purposing and posting. -Advocated for UNCF and HBCUs in social media spaces—including answering questions and driving traffic to www.uncf.org -Assessed and analyze the effectiveness of marketing campaigns by providing metrics and qualitative data. Provided recommendations for revising UNCF’s social media/digital marketing campaigns in light of applicable industry benchmarks. -Monitored and reported on trends in social media tools, applications, channels, design, and strategies. - Provided brand strategy recommendation and next steps based on trends.

  • University of Maryland University College
    • United States
    • Technology, Information and Internet
    • Marketing Specialist
      • Jun 2017 - Nov 2018

      - Managed large-scale out-of-home advertising campaigns in DC, Maryland, Virginia, Texas, Georgia, California, and Philadelphia - Managed weekly local print advertising in the DC, Maryland, and Virginia market - Planned and scheduled organic and paid social media content and campaigns - Conducted comparative market research - Managed large-scale out-of-home advertising campaigns in DC, Maryland, Virginia, Texas, Georgia, California, and Philadelphia - Managed weekly local print advertising in the DC, Maryland, and Virginia market - Planned and scheduled organic and paid social media content and campaigns - Conducted comparative market research

  • Archbishop Carroll High School
    • United States
    • 1 - 100 Employee
    • Director of Communications and Marketing
      • Sep 2016 - Mar 2018

      - Managed all external communications for the school - Obtained earned media placement for the school and its various initiatives - Created new concepts for marketing materials that will translate into an increase in enrollment - Daily maintenance of website and social media platforms - Released correspondence to press, parents, donors, and alumni concerning the latest happenings in the school - Managed crisis communications - Briefed President ahead of all press avails, media, and speaking engagements.

  • TheGrio
    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Freelance Contributor
      • Apr 2016 - Aug 2016

      - Kept editorial staff abreast of present-day issues and trending topics relevant to African-American interest - Strategized social media concepts to optimize reach across various platforms - Pitched and drafted content for publication of interest to the black community - Kept editorial staff abreast of present-day issues and trending topics relevant to African-American interest - Strategized social media concepts to optimize reach across various platforms - Pitched and drafted content for publication of interest to the black community

  • U.S. House of Representatives
    • United States
    • Legislative Offices
    • 700 & Above Employee
    • Press Office Team
      • Jan 2016 - Aug 2016

      - Assisted in the branding of the member by strategizing niche markets to promote her platforms on a national level. - Filmed, scripted, and edited video to promote the Member's #RestoreTheVote campaign, and video greetings - Staffed the Member during events such as the Congressional Gold Medal Ceremony, Selma's 51st Bloody Sunday Anniversary Pilgrimage, and Voting Rights Forum in Dallas, Texas. - Compiled media from events for immediate upload to online platforms. Managed social media, designed graphics, increased impact by increasing social media engagement. - Prepared materials (press releases, media advisories, etc.) to be distributed at press conferences, as well as filming press conferences for office use. - Created daily press briefs, monthly e-newsletters, floor statements, and annual mailers - Organized events with colleges and universities nationwide to promote #RestoreTheVote campaign at a grassroots level -Oversaw digital operations and social media presence -Compiled comprehensive guides to be presented to incoming Press Secretaries and Interns, respectively

  • GKA Advertising
    • India
    • IT Services and IT Consulting
    • Media Coordinator
      • Feb 2015 - Feb 2016

      -Assisted with creating and executing strategic media plans to infiltrate various advertising platforms -Researched publications and match them with clients based on demographics and the desired audience -Negotiated contracts on behalf of clients -Assisted with creating and executing strategic media plans to infiltrate various advertising platforms -Researched publications and match them with clients based on demographics and the desired audience -Negotiated contracts on behalf of clients

  • Daughters of the Kingdom, LLC
    • United States
    • Social Media Strategist
      • Mar 2012 - Mar 2015

      Working on behalf of a wonderful and passionate CEO with limited knowledge of social media, she has employed me to - Build and maintain social networking sites - Promote programs, events, and conferences - Create a more interactive community - Increase following on various sites - Implement cross marketing strategies to support the company Working on behalf of a wonderful and passionate CEO with limited knowledge of social media, she has employed me to - Build and maintain social networking sites - Promote programs, events, and conferences - Create a more interactive community - Increase following on various sites - Implement cross marketing strategies to support the company

  • Howard University Office of Communications & Marketing
    • Intern
      • Mar 2011 - Dec 2011

      - Chronicled events for promotion on the university website - Created photo stories surrounding a home mission trip with a same day deadline. - Chronicled events for promotion on the university website - Created photo stories surrounding a home mission trip with a same day deadline.

  • Stompmasters.com
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Event Manager
      • Dec 2010 - Dec 2011

      - Organized needs for vendors to sell merchandise at shows - Tended to needs of performers. - Ensured lighting, stage crew, audio engineers, and other production components were fully staffed and ready for the event - Organized needs for vendors to sell merchandise at shows - Tended to needs of performers. - Ensured lighting, stage crew, audio engineers, and other production components were fully staffed and ready for the event

Education

  • Howard University
    Bachelor of Arts (B.A.), Broadcast Journalism
    2008 - 2012
  • University of Maryland University College
    Master of Business Administration - MBA, Business Administration and Management, General
    2018 - 2019

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