Experience

Infinity

• United Kingdom
• Software Development
• 100 - 200 Employee

• Chief Commercial Officer (CCO)

  • May 2023 - Sep 2023

  London, England, United Kingdom



Signal AI

• United Kingdom
• Software Development
• 100 - 200 Employee

• Chief Commercial Officer (CCO)

  • Nov 2019 - Apr 2023

  London, United Kingdom As Chief Commercial Officer / Chief Revenue Officer at Signal AI, I am accountable for all of Signal AI’s revenue, which more than doubled under my leadership. Geographically, the remit is global, covering US, EMEA and APAC. Functionally, the remit covers lead generation (SDRs / BDRs), sales, solution engineering, customer success, account management, customer support and revenue operations.



Teamleader

• Belgium
• Software Development
• 100 - 200 Employee

• Chief Commercial Officer (CCO)

  • Apr 2018 - Apr 2019

  Responsible for Marketing, Sales, Customer Success & Customer Support with a team of over 100 people



Google

• United States
• Software Development
• 700 & Above Employee

• Head of Startup & Developer Marketing - EMEA

  • Jan 2017 - Apr 2018

  London, United Kingdom Consolidating Google’s developer & startup initiatives under Google’s Growth Engine programmes

• General Manager - Google’s Digital Garage

  • Jan 2015 - Dec 2016

  London, United Kingdom :: Set up and managed Google UK’s biggest ever training programme: the Digital Garage, which provided free marketing digital skills training :: Trained 450,000 people by end of 2016, exceeding target by 80% :: Responsibilities included: - Operations management of 7 garages across the UK providing daily training - Training content development - Team management of the programme’s staff members - Digital Garage promotion through free and paid channels

• Head of EMEA Marketing, Google for Work

  • Aug 2012 - Jan 2015

  London, United Kingdom :: Managed all aspects of marketing for Google for Work’s fastest growing region (growing >50% YoY). Responsibilities included: strategy development, content marketing, online and field campaign development, Search Engine Marketing (SEM), Earned awareness (PR & Social outreach), analyst relations and ongoing performance management and optimisation :: Built and managed a diverse team of top marketers, covering multiple geographies, channels, product areas and a wide range of experience… Show more :: Managed all aspects of marketing for Google for Work’s fastest growing region (growing >50% YoY). Responsibilities included: strategy development, content marketing, online and field campaign development, Search Engine Marketing (SEM), Earned awareness (PR & Social outreach), analyst relations and ongoing performance management and optimisation :: Built and managed a diverse team of top marketers, covering multiple geographies, channels, product areas and a wide range of experience levels - with 100% of my team saying they would recommend me as a manager to others at Google - a key measure at Google's Manager Feedback Survey :: Developed and delivered innovative field marketing strategies, leading to doubling of the field team's overall return on marketing investment. Examples include constant innovation of the group's annual events and of role-based integrated campaigns :: Guided online marketing campaigns aimed at reaching small business at scale (the “long-tail”) and introduced new success metrics. This delivered results such as: an increase of 14x in impressions and 4x in click through rates and ultimately, to EMEA generating the highest growth rates globally

• Regional Enterprise Marketing Manager (UK & Benelux)

  • May 2011 - Jul 2012

  London, United Kingdom :: Led the introduction of pipeline measurement as lead indicator of field marketing contribution :: Doubled the impact of Google Enterprise’s UK flagship event YoY from 2011 to 2012 and pioneered the introduction of holistic cross-portfolio evangelism



Colt Technology Services

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Director, Strategy & Business Development

  • Jan 2011 - Apr 2011

  London, United Kingdom Programme managed all workstreams involving Colt’s acquisition of MarketPrizm

• Head of Strategy & Business Development

  • Apr 2010 - Dec 2010

  London, United Kingdom :: Led the development and implementation of the mid-term strategy for this €0.7bn division :: Managed the division's customer segmentation, involving over 3000 customers, across 13 different countries and multiple vertical sectors :: Advised the sales operations team on sales force reorganisation and performance management

• Head of Marketing Strategy

  • Jun 2009 - Mar 2010

  London, United Kingdom Developed the division’s mid-term strategy plan and annual marketing plan

• Head of Product Strategy

  • Jan 2006 - Jun 2009

  London, United Kingdom Responsibilities included: drafting Colt’s mobility strategy and its medium-to-long term product roadmap, fostering & driving product innovation and developing the company’s “Customer Experience Strategy” blueprint



OC&C Strategy Consultants

• United Kingdom
• Business Consulting and Services
• 700 & Above Employee

• SAC

  • Jan 2004 - Dec 2005

  London, United Kingdom Projects ranged multiple sectors and disciplines including corporate strategy development, strategic due diligence and organisational restructuring



Tescom

• IT Services and IT Consulting
• 200 - 300 Employee

• Marketing Manager

  • Jan 2001 - Nov 2003

  London, United Kingdom Set-up and managed the UK marketing and telemarketing unit