Global Account Director

• Jan 2022 - Present

Enterprise Sales Director and Channels

• Jan 2021 - Mar 2022

Sr. Enterprise Customer Success Manager

• Aug 2016 - Jan 2021

Centrical is the next-gen employee engagement and performance management platform. Using advanced gamification, personalized microlearning, and real-time employee performance management holistically, Centrical helps companies help their employees perform their best. My role at Centrical includes Complex, multi functional role providing class-leading leadership, direction and business development, whilst optimizing customer engagement and driving sustainable internal and external partnerships.

Head of Business Development

• Apr 2015 - Aug 2016

• Built the department from scratch to a high-performing team with the capacity to deliver challenging strategic and business development goals: • Developed robust change management plans; aligning all internal stakeholders and gaining buy in from senior partners by influencing their understanding of the contemporary industry • Built and managed dedicated internal teams focused on different industries (energy, finance) with clearly defined goals and metrics, and specific actions required to grow the business • Established all infrastructure from scratch, including budget development and website implementation, whilst also working collaboratively with PR • Having no previous marketing provision, after just one year in post, the team had initiated and participated in more than 10 conferences, aligning marketing provision with contemporary standards • Led the development and delivery of the first overarching strategic marketing and sales plan, delineating metrics and targets to drive alignment of efforts and cohesive outputs • Drove collaborative practices with partners and staff to support revenue generation • Notable achievement: Transformed the company from occupying a weak market position to being recognized by the Duns100, Chambers, Legal 100 and other legal directories both at a local and international level Show less

Busines Development Manager

• Nov 2009 - Apr 2015

• Worked at a collaborative level, both locally and internationally to drive significant revenue generation (with emphasis on upcoming industry sectors: Energy/Cleantech and Media & Telecommunications): • Led a collaborative team comprising partners and directors to build and implement a robust sales and marketing plan • Transitioned the operational methodology of the firm (from working in silos to cooperatively; driving significant efficiencies and internal alignment) • Followed internal alignment with the construction of a sales plan outlining clear targets and metrics per team; facilitating a better understanding of the market and the publishing of thought leadership • Performed market research to identify and capitalize on opportunities and leads • Initiated and maintained robust client relationships • Widely commended for implementing a highly successful strategic plan (people) that was supported by technology (CRM) and processes (MBRs); allowing marketing efforts across 3 separated Lines of Business (LoB) to talk to each other and synchronize efforts for the first time • Fostered and promoted foreign and local investments in Israeli Cleantech companies by developing and accessing strategic options • Facilitated and executed a high-profile Cleanvest Summit (investors’ conference of WATEC 2011), attracting over 200 international investors Show less

Co Founder

• Jan 2011 - Jan 2013

Sonic Vision is a digitally animated planetarium music show featuring 38 minutes of music from 17 different musical artists. As a fully digitally animated music show in a planetarium half-sphere video format, Sonic Vision is likely the first of its kind anywhere in the world. We purchased the license from the American Museum of Natural History (New York, USA) and adapted the music and technology to the Planetarium in the Eretz Israel museum in Tel Aviv. The show was seen by more than 20,000 people. Show less

Business Development & Marketing

• Jan 2007 - Nov 2009

Type of Company: Start-up developing stand-off laser-based trace detection technology Job Title: Director, Marketing and Operations Job Definition included, among others: • Leading collaborator in the company's IPO (May, 2007) and thereafter in charge of investor relations. • Leading Beta-site and business transactions with Multi-Nationals (Mosaic – 10B $ sales, ICL – 5B$ sales) from the initial stage through technological adjustment, financial negotiation and final conclusion of the project. • Planning and structuring of strategic programs and marketing development • Creating a network of agents and distributors overseas (inclusive of US, Australia, Russia, South Africa and Morocco). • Writing of contracts (sales terms, service and distribution) and commercial proposals (RFI, RFP, RFQ) • Negotiating mergers and joint ventures with strategic partners. • Performing Roadshow for potential investors seeking for capital Show less

Director of Marketing & Sales

• May 2004 - Jan 2007

Type of Company: Professional Mediation and Problem Solving Center (on social, community and national levels) Job Title: Director of Marketing • Development of joint ventures with: the Israel Department of Education, local city councils, the Jewish Agency for Israel and additional NPOs. • Building a network of sales representatives cross country. Type of Company: Professional Mediation and Problem Solving Center (on social, community and national levels) Job Title: Director of Marketing • Development of joint ventures with: the Israel Department of Education, local city councils, the Jewish Agency for Israel and additional NPOs. • Building a network of sales representatives cross country.

Security Aviation Officer

• Jun 1999 - May 2004

Type of Company: International Airport Job Title: Security Aviation Officer • Managed Security Personnel • Security training and instruction Type of Company: International Airport Job Title: Security Aviation Officer • Managed Security Personnel • Security training and instruction