Experience

deepc

• Germany
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Head Of Design

  • Feb 2021 - Present

  I am leading Product Design & Brand to enable immediate access to precise and safe diagnostics for every person in the world. I am leading Product Design & Brand to enable immediate access to precise and safe diagnostics for every person in the world.



Vay

• Germany
• Software Development
• 100 - 200 Employee

• Lead Product Designer

  • Oct 2019 - Feb 2021

  • Responsible for designing the company’s internal operational products as well as the final end-user products. • Planning, facilitating and analysing user research.• Introduced the company to design thinking methodologies and helped them pivot from a technology-focused to a user-driven approach.• Designed UX enhancements for Vay’s driverless vehicles by identifying pain points and turning them into product opportunities.• Training new designers as part of the company’s expansion plans. Show less

• Designer

  • Jun 2019 - Oct 2019



Studio Inbar

• Creative Director / Product Design Lead

  • Jan 2016 - Feb 2021

  Managed a number of innovative design projects on a freelance basis as Studio Inbar both independently and in collaboration with primak, a UX and design agency. Key projects include the following:

• Orchestra: UI & UX Design for a Cybersecurity Platform

  • 2019 - 2019

  • Simplified and optimized Orchestra’s B2B cybersecurity platform with a series of UI & UX enhancements specifically designed for CEOs and data analysts. • Improved features included a CEO’s dashboard providing the big picture with a quick and clear overview of the organisation’s security status and easy navigation for fast access to specific data. • For data analysts, an advanced sorting and filtering mechanism was created using distinctive colours, as well as a streamlined information architecture for higher efficiency. • These design enhancements ultimately led to the company’s success in raising $7.5 million in Series A financing. Show less

• CathWorks: UI & UX Design for a Diagnostic System

  • 2019 - 2019

  • Improved UI & UX for the CathWorks FFRangio™ System (a state-of-the-art diagnostic system) that enables surgeons to perform the angiogram procedure more efficiently with faster and more accurate decision-making. • Designed a colour-coded system that guides surgeons during the angiogram procedure, with a clear set of visual alerts in a 3D simulation of the coronary tree to warn the surgeon of detected blockages or abnormalities in the blood vessels.• These enhanced features contributed towards the system’s tremendous success, resulting in CathWorks raising $30 million in Series C funding and subsequently winning the approval of Japan’s Ministry of Health, Labour, and Welfare. Show less

• Alvvé: Design & Development of a Responsive Website

  • 2017 - 2019

  • A custom-designed website for a high-end innovative skincare brand catering to plastic surgeons, dermatologists, and aesthetic professionals.• The website design features minimalist typography and colours, intriguing imagery, and clean and simple iconography to illustrate the brand’s complex technological concepts.• Due to time constraints, the project required careful planning to anticipate potential problems and open communication with all parties to ensure that no detail was overlooked.• The high-converting website has continued to generate steady sales growth for the company since its launch in 2017. Show less

• RAS Robotics: UI & UX Design for an AI Service Robot

  • 2017 - 2017

  • Custom-designed UI & UX for a user-friendly and intuitive interaction between hotel guests and an AI service robot. • Crafted a friendly and warm persona for the robot which created a comfortable and delightful interaction experience for a diverse audience ranging from children to adults of different social and cultural backgrounds. • The UI & UX elements included human-machine interaction (HMI), screen and voice interface features specially designed to circumvent awkwardness or fear of dealing with robots (robophobia). Show less

• Superior: Design of Print & Digital Magazines

  • 2016 - 2017

  • Led the design team in transforming Superior’s Berlin-based print lifestyle magazine into a global digital magazine with a “Print in Digital” approach where the phone and tablet editions maintained a genuine magazine reading experience.• Redesigned the print version to be consistent with the phone and tablet apps while creating distinctive visual identities for each medium and city publication (Berlin, Hamburg, Frankfurt, Munich, London) and maintaining uniformity for brand recognition. Show less



TheMarker

• Israel
• Newspaper Publishing
• 100 - 200 Employee

• Senior Designer

  • 2012 - 2015

  Managed the visual design requirements of TheMarker, Israel’s best-selling daily business newspaper published by the Haaretz group, and subsequently the weekly publication, MarkerWeek, which involved leading a creative team of designers, illustrator, and photographer, and working closely with the marketing department and the Editor-in-Chief. Managed the visual design requirements of TheMarker, Israel’s best-selling daily business newspaper published by the Haaretz group, and subsequently the weekly publication, MarkerWeek, which involved leading a creative team of designers, illustrator, and photographer, and working closely with the marketing department and the Editor-in-Chief.